- Business
- Mish Designs Limited (MISHDESIGN.BO) designs, manufactures, and sells women's fashion apparel in India, focusing on affordable contemporary western and indo-western styles marketed under the brands MISH and CURVES BY MISH; its core product range includes dresses, tops, t-shirts, trousers, printed tie-up detail tops, pleated sleeve regular tops, solid wrap maxi dresses, scallop design mandarin collar neck tops, and over 1000 trending designs across various sizes from XS to XXL. The company fabricates fabric into garments, sells primarily through e-commerce platforms such as its website mishindia.com, Myntra, Nykaa Fashion, Ajio, Tata Cliq, and Namshi via third parties, and exports products to the UAE under the brand ZOEY; it caters to young, modern trendsetting women emphasizing superior quality, global fashion trends, old-school tailoring techniques combined with contemporary design and technology, free returns up to 30 days, and a seamless online shopping experience with safe checkout. Founded in 2017 as Mish Designs Private Limited by co-founders Kaushal Goenka, who oversees design development and production with 20 years of global fashion experience, and Sajan Bhartia, responsible for marketing and financial planning with extensive textile industry background, the company converted to a public limited entity in June 2023 and is headquartered at Gala No. 4, Gulati Industries, Hattibaug Love Lane, Mazgaon, Mumbai, Maharashtra 400010, India, with operations centered in Mumbai and a digital-first model generating sales exceeding 2.5 lakh products since fiscal 2017-18. In recent developments, Mish Designs entered a strategic partnership with Holisol Logistics in October 2025 to leverage advanced warehouse management systems, extensive logistics networks, and multi-channel fulfillment expertise, aiming to enhance inventory management, streamline supply chain efficiency, improve customer experience across online marketplaces and retail channels, and support intelligent growth and brand evolution, which propelled its shares to hit the upper circuit at Rs. 55.70, up nearly 10%. The company maintains a strong digital presence with no physical retail outlets and competes in the apparel sector against peers like Newtrac Foods & Beve, Tuni Textile Mills, and Jagjanani Textiles, reporting revenue of Rs. 18 crore and profit of Rs. 0.81 crore as of recent filings with a market capitalization around Rs. 15-16 crore.