Vineet Ranjan
Good evening, everyone. Welcome to Info Edge (India) Limited earnings conference call for Q1 FY '27.
Joining us today from management, we have Mr. Sanjeev Bikhchandani, Founder and Vice-Chairman; Mr.
Hitesh Oberoi, Co-Promoter and Managing Director; and Mr. Ambrish Raghuvanshi, Chief Financial Officer.
Before we begin, I would like to draw your attention to the detailed disclaimer included in the presentation for good order's sake. Kindly note that this conference call is being recorded, and all participant lines will remain in the listen-only mode, and there will be an opportunity for Q&A after the opening remarks conclude.
Now I'll hand over to Hitesh for his opening remarks. Thank you, and over to you, Hitesh.
Hitesh Oberoi
Thank you, Vineet, and a very good evening to all of you, and thank you for joining us for Info Edge's earnings call for the first quarter of FY '27. Before I cover the individual businesses, let me give you our overall read of the quarter.
This was a better quarter than the ones we saw through FY '26. Standalone billings grew by over 14%, driven primarily by recruitment and 99acres, our two largest businesses, which together account for around 90% of our billings.
Both businesses delivered healthy growth during the quarter, while Jeevansathi was profitable and Shiksha remained under pressure as user behavior continued to evolve. With that backdrop, let me briefly touch upon the financials before discussing each business in more detail.
The detailed numbers are available in the earnings deck. At the standalone Info Edge level, revenue grew 12% YoY to ₹824 crore.
Operating profit grew 33% to ₹334 crore at an operating PBT margin of over 40%. Cash generated from operations grew by 25% to ₹225 crore, and cash balance at the end of Q1 was ₹5,034 crore.
Now let's cover each business in a little more detail. Starting with the recruitment business, recruitment billings grew by over 17% in Q1.
Revenue grew by 13%. Operating profit grew by 25% at an operating PBT margin of 58%.
Cash from operations grew by 36%. As discussed in the previous quarter as well, the quarterly billings can be influenced by the timing of customer renewals.
Some clients choose to renew earlier, while others defer renewals into subsequent quarters. Adjusting for these timing differences, we estimate the underlying billings growth in Q1 at around 15%, representing a relatively better outcome than the growth trajectory seen over the previous few quarters.
Now what drove this improvement? We believe the following key themes stood out in the recruitment business this quarter.
One, growth in our core India B2B recruitment business improved during the quarter, supported by better enterprise renewal rates. Hiring activity remained largely stable, led primarily by replacement hiring, with some improvement in incremental hiring.
The premium segment continued to perform relatively better than the broader market. The improvement was broad-based rather than concentrated in any one segment.
Tech, IT, and BPM grew by 15%, GCCs by 31%, and other sectors combined grew by 12%, while growth for the recruitment consultants remained under pressure at 1%. Billings growth was supported by both volume improvement and pricing improvements.
Additionally, newer monetization levers such as AI-REC, TalentPulse, and other value-added offerings contributed to significantly higher ARPU and expanded our revenue opportunity per customer. The job seeker business, Naukri 360, continued to outperform, with billings growing by over 35%.
The paid subscribers as a percentage of monthly active users improved from 1.3% to 2.6% over the last six quarters, supported by increasing adoption of our AI-powered offerings, such as our job seeker agent Niyo, our AI mock interview offerings, and our AI resume builder offerings. The business also operated at a healthy PBT margin of 63%, aided by the increasing share of self-serve offerings.
Jobhai, although operating on a much smaller base, doubled its revenue while maintaining a similar level of investment. We continue to see encouraging traction in this business.
Finally, Naukri Gulf grew by 12%, below the 20% growth trajectory it had maintained before the recent geopolitical disruptions in the Middle East. We believe the long-term opportunity remains intact.
Over the past few years, the business has improved from being a break-even business to operating margins of over 35%, and we believe there is an opportunity for growth to improve once the regional environment stabilizes. Platform activity in Naukri remained healthy.
Our database now contains approximately 118 million resumes, with over 25,000 new profiles being added every day, alongside 850,000 daily profile modifications and millions of other behavioral interactions across the platform. These data assets remain one of our biggest competitive advantages.
Every new resume, every profile update, and user interaction on both the job seeker's end and the recruiter's side improves our matching capabilities, recommendations, and AI models, while further strengthening the network effects of the platform. AI is now deeply embedded across the recruitment platform.
It is improving candidate matching and recommendations, recruiter productivity, and customer experience, while also enabling new workflows such as JD creation and CV summarization. AI is also creating new monetization opportunities through products such as AI-REC and TalentPulse.
Commercial adoption of AI, AI-REC, our agentic AI Resdex offering for recruiters, continues to accelerate. As of the end of June, AI-REC was live across more than 4,000 enterprise customers and recruitment firms, with over 10% already converted into paying customers.
Adoption spans sectors including IT, BFSI, sales, finance, healthcare, BPO, and core engineering. Our AI-powered talent and salary intelligence platform, TalentPulse, now serves more than 600 paid customers, ranging from large enterprises to smaller organizations.
Encouraged by the early traction, we are now scaling both AI-REC and TalentPulse to several thousand more customers over the next few quarters. The Naukri platform is now steadily evolving from being a job board to a more comprehensive recruitment operating ecosystem, spanning sourcing solutions across the premium, mid-market, and value segments, salary and talent planning tools, AI-led recruiter productivity capabilities, employer branding, assisted hiring services, and assessments.
Our growth strategy is built around hiring volumes, our share of hiring, and our revenue per hire. Hiring volumes depend on the broader macroeconomic environment, our focus remains on expanding market share and revenue per hire.
In the premium segment, we continue to deepen our presence through the Naukri top tier, PremiumX, IIMJobs, and Hirist offerings. We believe there is meaningful headroom to monetize these further, since several capabilities are currently offered at no additional cost.
We are also expanding employer branding solutions to increase monetization within existing relationships. In the mid-market segment, where we are a clear leader, our focus is on improving recruiter productivity through AI-led sourcing automation, while expanding adjacent offerings such as job marketing, talent intelligence, data products, and assisted hiring services.
Jobhai remains a medium-term strategic opportunity in the value segment. We're building a simple, AI-enabled platform to serve three large and growing segments: SMEs, enterprises hiring full-time and gig workers, and recruitment firms, with the aim of creating a scalable marketplace for India's value hiring ecosystem.
On the job seeker side, we see a similar evolution from job search and discovery towards a broader set of offerings, including career insights, personalized advice, upskilling, and interview preparation delivered through Naukri 360, Naukri Minis, and AI-powered agents such as Niyo. These self-serve, AI-enabled offerings typically carry high margins, and our acquisition of Coding Ninjas should help us expand further into upskilling.
We believe this is a meaningful opportunity enabled by our AI capabilities and data assets. More broadly, the drivers of growth in our B2B recruitment business continue to diversify.
Organic hiring growth and pricing remain important, but AI-REC, TalentPulse, employer branding, and premium offerings are steadily becoming incremental contributors. Over time, these levers should help us grow faster than the underlying hiring market.
Moving over to the real estate segment, 99acres delivered a strong quarter, validating the investments we made over the past 18 to 24 months. Billings grew by around 17%, revenue also increased by 17%, operating PBT losses reduced significantly by 89%, and the business moved close to break-even during the quarter.
We continued to strengthen our leadership position across every key operating metric. Consumer traffic leadership remained firmly intact, with web time share at 49%, app time share at 55%, and iOS time share reaching 69% as per Similarweb.
App traffic DAUs continued their strong growth trajectory, growing 38% year-on-year. On the supply side, live resale and rental listings from brokers grew 30% year-on-year, live new project listings increased 27% year-on-year, while owner listings grew 23% year-on-year during the quarter.
Strong traffic leadership, expanding supply, and platform experience improvements translated into higher customer engagement. Property inquiries across all categories combined grew by more than 38% year-on-year, reflecting healthy demand and improving marketplace activity.
AI-powered recommendations enhanced property discovery through our proprietary data-driven discovery engine. Further, conversational AI simplifies listing creation on the platform.
Perhaps the most encouraging aspect of the quarter was that we delivered this growth while optimizing our overall expenses, including our marketing investments. Strong billings growth alongside disciplined marketing spend demonstrates the benefit of market leadership and gives us greater confidence that 99acres is on the right path towards sustainable profitability and growth.
In the real estate business, we continue to see a significant opportunity in the new project segment, which we estimate to be over a ₹5,000 crore market. Expanding our presence in this segment remains an important strategic priority in the medium term.
99acres Shorts, 99Shorts, which we launched in NCR last year, is an important initiative in this journey. Early customer engagement gives us confidence of its utility to buyers.
We now plan to expand the offering to more cities. Through FY '26, we deliberately invested behind the business to convert a strong competitive position into clear market leadership.
Much of that investment phase is now behind us, and the business is beginning to demonstrate meaningful operating leverage. With leadership established across traffic, supply, and customer engagement, significant headroom for monetization, and disciplined marketing investments, we believe 99acres is well-positioned to sustain healthy growth while becoming cash generative during FY '27.
Moving over to the matchmaking segment, our matchmaking portfolio, comprising Jeevansathi and Aisle, delivered billings growth of 20% year-on-year. Jeevansathi grew by 14%, while Aisle continued its strong momentum with billings growth of 44%.
The portfolio also operated near break-even on an operating PBT basis. We continue to hold more than 45% profile share in the Hindi-speaking markets and still lead those markets on users logged in daily.
The business continued to focus on driving more monetization levers on the platform by experimenting with new paywalls and launching new offerings to drive value, convenience, and affordability. The business made some improvements in its recommendation engines through AI investments, and we'll continue to make them for the foreseeable future.
Aisle and Arike continued to grow aggressively in the quarter, driven by better conversions and the launch of new value propositions for users. Our focus remains on strengthening our position where we already lead and improving monetization.
Moving on to the Shiksha business, Shiksha's billings declined by 23%, revenue declined by 12%, and the business managed to maintain operating PBT profitability. AI-driven changes in search behavior have been affecting Shiksha's traffic for several quarters.
In line with expectations, this is translating into a billings impact as reduced referred search traffic from Google affected client delivery outcomes. We expect these headwinds to persist over the near term.
To navigate this and sustain growth, Shiksha is investing in domestic counseling capabilities and AI-driven voice bots to scale and complement these efforts. As adoption and monetization of these services improve, we expect them to offset the AI-led impact progressively.
The Study Abroad segment saw softness in certain markets, particularly the US and Canada, driven by evolving student preferences and broader macro factors in these geographies. We are actively broadening our destination coverage with increased focus on the UK, UAE, and Continental Europe to better align with where student demand is moving.
A few points related to AI: I have already covered business-specific use cases of AI. At a company level, AI is also changing how we operate, driving efficiencies of 15% to 20% across some functions.
It is increasingly being used across marketing, pricing, lead qualification, telecalling, and customer engagement, while accelerating content creation, experimentation, and product development. One question we are often asked is whether AI poses a disintermediation risk to our business.
In our view, it does not. Across recruitment, real estate, and matchmaking, we have built strong positions over many years.
We have proprietary data from both sides of the marketplace, millions of user interactions every day, and over two decades of domain knowledge. We believe these strengths become even more valuable in an AI-driven world.
Take Naukri as an example. We not only try to understand what a job seeker is looking for, but also what an employer needs, how urgent the requirement is, and which candidates are most relevant.
That understanding comes from years of proprietary data and continuous learning and cannot be replicated easily. In fact, it improves as the platform gets used more and more.
Shiksha is different. The challenge there was never our matching capability.
A large part of user traffic came through a distribution channel that we did not own. As AI changed how users search for information, that dependency became a disadvantage.
That is an important distinction. Where we own both sides of the marketplace, AI strengthens the business by improving matching recommendations and customer outcomes.
Where we rely more on third-party distribution, AI-driven changes in user discovery and search behavior created headwinds for the business. This is how we think about AI risk across our portfolio.
This also explains why we have continued to increase our investments in AI over the last two years. We have invested across infrastructure, talent, and tools because we believe AI enhances the value of our data products and marketplace positions.
Finally, on monetization, our approach is straightforward: better AI-driven outcomes improve customer experience, which drives adoption and, over time, customer spending. In most cases, we are not charging separately for AI.
We are using it to make our core products more valuable. Where AI is sold as a standalone offering, such as AI-REC, enterprise sales cycles are naturally longer.
We remain focused on delivering strong customer outcomes, and the commercial traction we are seeing gives us confidence that we are moving in the right direction. Before I close, a brief word on our investment portfolio: we continue to build a diversified portfolio of investments across artificial intelligence, deep tech, and consumer tech.
Far, we have invested in over 135 companies, with an invested value of approximately ₹5,000 crore through our balance sheet directly or through our AIFs. The portfolio is performing well.
A few companies have already listed on public markets, and several others have gone on to raise follow-on funding from credible external investors. Our approach has been to identify promising founders early, invest ahead of consensus, and stay invested for the long run rather than seeking quick exits.
We believe this portfolio, built predominantly over the last five or six years, will continue to create meaningful value for our shareholders over the medium to long term. With that, I'll stop, and we are now happy to take your questions.
Vineet Ranjan
Thank you, Hitesh. Anand, we can start with the questions.
I guess we already have a few questions in the queue.
Moderator
Yeah. Thank you so much, Vineet.
Yes, just a second. Our first question is from Sachin from Bank of America.
Sachin, go ahead and ask your question.
Sachin Salgaokar
Hi. Thank you for the opportunity.
I have a few questions. First question is on Naukri.
When we look at a 13% YoY revenue growth, roughly 8% is coming on the back of higher realizations and 4% led by increase in billing customers. Wanted to get a bit more clarity out of that: how much of that increase in realization is because, let's say there is more hiring at the higher end, and how much is because of new initiatives like AI-REC and others which are sort of leading to ARPU increase?
In terms of, let's say 4% increase in the billings customer, and I do understand how the overall billings growth is increased, but would be great to have a sort of a broad understanding how much of that is largely led by GCC, how much is IT, and how much is non-IT? Thank you.
Hitesh Oberoi
See, at a very high level, about I think one-third of our revenue growth you could attribute to more renewals and higher volume from certain segments. Of course, premium hiring is growing at a faster clip, premium CV views on Naukri are growing at more than 25%, but on a small base.
We don't monetize them separately, we monetize our database offering, but of course we try and estimate the value we're delivering to all our customers. Premium CV views on Naukri are growing at a faster rate, much faster rate than overall volume growth.
Overall, we saw higher enterprise renewals. We got some pricing growth, and we estimate about maybe a third of our growth was a result of our newer offerings, which we are pushing more aggressively in the market like AI-REC and TalentPulse and so on.
Was I able to answer your question? Now, as far as your GCCs and IT and non-IT, GCC billing growth was 31% last quarter, I think I gave out the number.
IT companies' revenue from billing from IT companies grew by 15%, tech, IT, and BPM, and the other sectors, non-IT sectors combined grew by 12%. Recruitment consultants were flattish, about a fourth of our revenue, slightly more than a fourth of our revenue comes from recruitment firms, and that billing growth there with them was just 1%.
Sachin Salgaokar
Thanks, Hitesh. Pretty clear.
Second question is on, let's say the outlook for the billings growth. Now from what you're saying, these trends appear to be sustainable, which is premium hiring picking up, GCC and IT growth remaining strong.
Is it fair to say that gone are the days of billings growth of 10% to 11%, but directionally no real reason why billings growth can't increase? I'm saying that because this as a theme is also seen in other markets like Japan and the US, where we do see premium hiring picking up and on the back of it the incremental realizations or ARPUs in that market are also moving up.
Hitesh Oberoi
I think the joker in the pack is the middle segment. A large chunk of our revenue comes from mid-tier hiring, and there volume growth has not been what we would want it to be.
Of course, we are seeing more premium hiring, there's a lot of hiring happening in pockets, the AI, machine learning, data science, data engineering, high-end talent is in demand, and there are early signs, but very, very early signs. I don't know if the market turning a little bit.
Okay. Now, whether we'll grow at 10% or 15% or 8%, I don't know going forward.
We had one good quarter. We are very bullish on our new offerings.
At least the initial response from the market seems to be very encouraging. We've managed to sell AI-REC to over 400 clients in Q1.
In July, we were able to sell AI-REC to another maybe 300-odd customers. AI-REC penetration is growing at a rapid pace.
Of course, but these are early days. Customers are going to try it out.
If they like it, they'll come back and buy more. If they don't like it, they may not renew.
Early days, but the initial response is encouraging. We're also happy with the response we're getting for our TalentPulse offering and our SalaryPulse offering.
On the new products, we are more confident than we were six months ago. Premium hiring, again, continues to grow at a rapid clip.
Premium hiring in terms of volume is a very small fraction of the hiring which happens on Naukri, but it's growing at 25%, 30%, and that's where the market also seems to be moving to. We are confident.
We are not monetizing all our assets very aggressively right now. A lot of the stuff we still give out for free on IIMJobs, on Hirist, PremiumX tool is also free, for example, right now.
If this trend continues and if we continue to gain ground, then there'll be more monetization opportunities on the premium front going forward. Value hiring, again, we're very confident, Jobhai is still small for us, but it's doubling year-on-year.
Again, from a medium-term standpoint, I think this will become a reasonable sort of business for us. Middle segment is where there's some volume pressure, right?
Let's see how that plays out. Consultants, again, were flattish for us.
We've launched some new offerings for consultants as well, let's see what kind of response we get to those offerings. Now GCCs, they've continued to sort of hire, and there's reasonable activity on that front.
There, our sense is that over time more and more high-value jobs will move to India.
Sachin Salgaokar
Got it. Hitesh, you did mention one-third of your growth is coming from new initiatives, and you also mentioned that these are all incremental.
Is it fair to say that incrementally EBITDA margins on all these businesses should be high, and hence directional margins should start improving in the Naukri business?
Hitesh Oberoi
See, we're still investing very aggressively in AI. We don't want to slow down our investments in AI.
A lot will depend on if customers like these offerings and if they come back for more, and growth accelerates, margins should get better. Our investments in AI will continue, let's hope that plays out.
On the job seeker side also, we've already seen a massive improvement in margins. Our job seeker business used to have an EBITDA margin of 35%, 40% and used to grow at 18%, 20%.
For the last couple of quarters, now it's been growing at 35%, and the EBITDA margins have improved to 62%, mostly because of two reasons: one, because of new AI offerings, and two, because we've made the model more self-serve. On the job seeker front, actually, our AI revenue run rate on the job seeker side is closer to ₹7 crore, ₹8 crore a month now.
Sachin Salgaokar
Thank you. Last question is on 99acres.
I completely get your point that if this is a business with a 50%-plus traffic market share, directionally margin should improve. Of late, we have seen some fluctuations in PBT.
Last quarter, it was profitable. This quarter, loss-making.
Anything to read too much into the 1Q PBT for 99acres? Is it more seasonal, and should directionally margins be strong going ahead?
See,
Hitesh Oberoi
last quarter, our billing growth was I think flattish or low single digit, and we've been grappling with some internal sales issues. I think slowly one by one we're fixing them.
This last quarter, we saw 17% billing growth, and costs were kept under control. Now of course, our internal effort is to try and accelerate billing growth, to see if we can push billing growth beyond 20%.
Let's see when that happens. Also because there is less competitive activity, one of our competitors, Housing, got sold recently, and they were burning ₹250 crore a year.
We are hoping that they'll try and cut their burn, and so there's less pressure on costs for that reason. Now if you are able to continue to grow revenue at 18%, 20% per annum or more, and if there's not a lot of pressure from competition, then costs should also stay under control.
Vineet Ranjan
Sachin, just to clarify, last quarter profit that you're talking about, there was a one-off accounting adjustment which led to that profit. Last quarter profit number was ₹3 crore, and there was a accounting adjustment of ₹20 crore.
If you take that out, the losses were actually ₹17 crore. That's the right number to look at.
Last quarter, business delivered ₹17 crore loss. That sequentially became minus ₹2 crore this quarter.
Hitesh Oberoi
Yeah.
Sachin Salgaokar
Thanks, Vineet, and Hitesh, very clear. All the best.
Moderator
Thanks, Sachin. Next question from Vivek from Ambit Capital.
Vivek, go ahead and ask your question.
Vivek Subbaraman
Thanks for the opportunity. My first question is on the 15% normalized number you mentioned.
Does it also take into account the favorable base of 1Q FY '26, where you had at that time cited that deal closures were delayed because of regional tensions? That is just from a bookkeeping perspective.
Related one is you have GCC share and growth mentioned in two different slides of your investor deck, slide 9 and slide 36. Slide 9 mentions billing growth of 31%, and the data pack, which is slide 36, mentions the GCC share in billing distribution jumping sharply to 23% from 17%, 18%.
If I look at the disclosure in the second part, which is slide 36, it seems that your billing has grown from GCCs at 50%-plus rate. If you can explain the difference to us, it will be very helpful.
Those are my bookkeeping ones, and then I have another two questions which I'll ask after you answer these.
Vineet Ranjan
Hitesh, maybe I can take this one?
Hitesh Oberoi
Please.
Vineet Ranjan
Vivek, on the GCC, if you recall last quarter, the GCC growth was minus 1% that we had announced. That time, we had mentioned that there are a few large GCCs who deferred renewal that time, that didn't happen by March, but eventually that renewal happened in April.
Therefore, in quarter one, you see a higher growth number. So 31% is the growth number on slide 9 that you see, and slide 36, 23% that you see is the billing distribution,
Vivek Subbaraman
right?
Vineet Ranjan
That's the 2.5% one-off timing difference that Hitesh called out in his script earlier. If you normalize for that, then GCC broadly been growing 15% to 17% and is around 17% to 18% of our overall distribution.
Vivek Subbaraman
Okay. On the first part related to the last year's base being benign, was that adjusted when you highlighted the 15% number?
Vineet Ranjan
Vivek, every quarter there are some clients who renew early, there are always some clients who defer renewal, and there are some clients who will come in early. This happens every quarter, right?
Normalizing for that net trend, what was the difference, that is what we called out. That exactly to your point, it takes into account what happened last year as well in the base.
Vivek Subbaraman
Right. Thanks for this answers.
Just to drill down a bit on the AI monetization strategy, I think you mentioned that one-third of your incremental growth was driven by some of these new initiatives, AI-REC being one of them, perhaps most significant of them. Just, Hitesh, to understand this better, are clients aware that they are paying separately for AI-REC, or is it bundled within Yeah.
Hitesh Oberoi
No, we charge per mandate. We're selling AI-REC at a rate card rate of ₹3,500 per mandate to companies, and we've recently launched AI-REC for consultants as well, which is at a lower price point.
Clients are buying AI-REC separately in many cases. They know what they're buying, and they're paying for it separately.
Vivek Subbaraman
Okay. Just to understand the sales architecture here, are the same sales people who handle the client billing for your Resdex, are they the ones who have the conversation for AI-REC as well, or is the architecture any different?
Hitesh Oberoi
No, it's the same sales team, but we have a team of specialists sometimes to support them.
Vivek Subbaraman
Okay. You are convinced that there is no cannibalization, right?
Because previously we saw that you had a product suite called Naukri RMS and then that saw initial focus, but then it faded later. Are you confident that this is sustained?
See,
Hitesh Oberoi
it's still very early days. A lot of the sales right now are small sales, and First, I'll tell you how we went to market.
We first gave a free trial. At the beginning of the quarter, we rolled out a free trial to 4,000 customers on our platform, and we got some usage going.
Then we started following up with customers who were using it. Then of course, we went to some of them and we went to clients who were due for renewal and said, "This is our new offering, and this is our agentic offering, and this can help you save time, etc.
It may be a good idea for you to try this out." Now out of the 4,000 we gave free trials to, 400 sort of paid us something for AI-REC.
Now it is possible that there was some cannibalization, hard for me to say what exactly happened in this field, but most of them are aware that they're buying AI-REC, and they're paying for it separately right now. In most cases where we're selling AI-REC, we are able to get upgrades right now.
That's what happened in Q1. Now in Q2, we've rolled it out for 10,000 clients, the free trial.
In July, we saw a further increase in AI-REC sales. Let's see how this plays.
There could be some cannibalization, I'm not saying, because like I said, consultants were flattish last quarter. Many consultants downgraded.
Volume growth is actually the biggest concern with consultants right now, because what happens in a slow market is clients insource. They don't outsource work to consultants, and consultants' business gets hit first because they're the most expensive way to hire.
Now it is possible that in many cases consultants would have downgraded, but because of AI-REC they are at least giving us what they gave us last year or giving us a little more than last year. There is genuine demand and usage and traction for the product right now.
Vivek Subbaraman
Right. That commentary helps.
My last question is on the TAM that you see for candidate offerings and premium hiring. How big are you in terms of percentage market share within these two subsegments?
Who are you competing with right now, and how big do you think these segments can become for you, let's say, in three years, five years, if you execute well? See,
Hitesh Oberoi
on the job seeker side, we don't know. Frankly, we've been surprised by the growth that we've got ourselves.
This business used to, for the longest time, grow at 18%, 20% per year. For the last couple of quarters, it's grown at over 30%, and growth seems to be accelerating right now.
One reason for that is that we made it more self-serve, and the second reason for that is our AI offerings. Our sense is previously, maybe 1%, 1.5% of all people who are on Naukri or monthly active users on Naukri used to pay for some paid offering.
That number has over the last few quarters moved to around 2.5%. There is still, technically, there is still a lot of headroom for growth.
Let's see. We are also excited about upskilling, and we've completed our acquisition of Coding Ninjas just some time back.
We believe in this market where so much is changing and AI is evolving very rapidly, everyone needs to upskill, but not everybody has the time to go to school and nobody wants to take a lot of time off from work. Coding Ninjas has done a good job of launching long-form courses for working professionals.
We believe even short-form courses may work. Now we are trying to see what else we can do in upskilling.
At a very high level, see, I did make this point about Naukri transforming, it used to be a job board and a job search platform. On the recruiter side, we are doing a whole bunch of things to make it like the recruitment operating system for all companies.
On the job seeker side also, we want to be seen as a career platform, we want to help job seekers understand what skills they should be acquiring, how they should be preparing for interviews, how they should create their resume, what possible career trajectories their career could take. Now a lot of this is now possible because of our enhanced AI and data capabilities.
We have data nobody else has, right? If we can leverage the data and use it to add value to job seekers, nothing like it.
Some of these services will be free, some stuff will be free, some will be paid for. That's where we see Naukri going, I don't know.
Depending on how we execute, this could be a very large market. On the recruiter side, our AI-REC offering is being positioned as turning recruiters into super recruiters.
What used to take a few days to do earlier can be done within 24 hours with AI-REC, and that can help recruiters release recruiter time to do other things, more value-added stuff. Similarly, our salary and talent planning tools are being used by a lot of companies for salary benchmarking and talent planning.
Now again, this is data only we have, this data nobody else has. Only we can offer these tools and these products to customers.
Now so we already have about close to 600, 700 customers for our TalentPulse and SalaryPulse offering, and the response is very encouraging. Basically, we are using AI to offer new products, to innovate, to offer not just improve features and functionalities on our platform, which is and not just to improve our own productivity, but now we are beginning to innovate and offer products which were not possible to offer without AI, and which can create new revenue streams for us and help us grow our TAM.
Vivek Subbaraman
Right. Excellent.
Thank you very much for the detailed answers, and all the very best.
Moderator
Thanks, Vivek. Next question from Vijit Jain from Citi.
Vijit, go ahead and ask your question.
Vijit Jain
Hi. Thank you for the opportunity.
My first question is similar to what you just mentioned a little while ago on GCC's underlying growth rate in that mid-to-high teens YoY if you strip out all the various adjustments. Where would you say tech, IT, and BPM is?
Because that also seems to have accelerated pretty meaningfully here, right, at 15% YoY. Would be good to know where that is when you strip out all the timing-related issues there.
That's my first question, and then I'll just come back for one more.
Hitesh Oberoi
Yeah. Vineet, you want to take that?
Vineet Ranjan
Yeah. Vijit, there's nothing material to call out in that segment.
It was largely in the GCC that I already called out, I don't think there's much to read into tech IT BPM segment.
Vijit Jain
Got it. Thank you.
Then related to all the comments that Hitesh, you made on AI-REC, looks to me like, if I understand it right, there is a contribution from AI-REC that you have on direct monetization, which is mandate. That is still relatively early, but you're seeing pretty notable impact of it in your ARR retention or better conversion of existing customers, and that part is what is driving the one-third extra growth that you called out?
Hitesh Oberoi
That, along with TalentPulse and some employer branding offerings like AmbitionBox, etc.
Vijit Jain
Got it. Perfect.
My last question is on the B2C side. Two things that you mentioned here: one, that growth is predominantly online, and that you've gotten your paid conversions up to 2.5%.
My question is twofold. In general, a, because it is predominantly online, most of the growth here, even the acceleration that you see right now, should be directly flowing through into the margins.
That margins, 63%, can go up to even 80% in that sense?
Hitesh Oberoi
We've already seen an improvement in our job seeker business margins. We operated at an EBITDA margin of 35%, 40% till about a year back, and now our operating margin in that business, EBITDA margin, is close to 60%, 5 63% last quarter.
Vijit Jain
Got it. In general, where can that conversion go?
Do you need new products for it to go up to 5% or 10%, you think? Or because you mentioned acceleration right now, I'm just wondering
Hitesh Oberoi
what is the I don't know. See, partly it could also be driven by the fact that the job market is a little tight right now,
Vijit Jain
and
Hitesh Oberoi
partly it's because of our newer offerings and partly it's because of self-serve and therefore lower price points, right, at which people are able to become customers. We continue to believe that we can enhance our offerings suite.
Upskilling, I mentioned that, is one other sort of area we are sort of experimenting with, offering short-form, short one-month upskilling sort of courses at low price point, ₹5,000 bucks, ₹7,000 bucks, but early days, and Coding Ninjas is going to help us sort of do that. We are also sort of building some career advisory and career planning offerings for job seekers.
Now we'll figure out how much we should give away for free, what we should charge for over time. Yes, we want to offer more and more services to job seekers.
Vijit Jain
Got it, Hitesh. Hitesh, your comment on Coding Ninjas, in one sense, does that mean that some of these short-form lessons and offerings become introduced to the candidates directly on Naukri platform?
That may not have been the case so far.
Hitesh Oberoi
Yes.
Vijit Jain
Got it. Perfect.
Thank you so much. Those were my questions.
Moderator
Thanks, Vijit. Next question from Gaurav from Axis Capital.
Gaurav, go ahead and ask your question.
Gaurav Malhotra
Hi. Am I audible?
Hitesh Oberoi
Yes,
Moderator
Gaurav.
Gaurav Malhotra
Hi. Hitesh, just wanted to again double click on the Naukri billing growth.
Basically there are three elements of this growth rate, there is one your volume growth, right, from higher billing customers, then there is premiumization, which is essentially either through AI-REC or more premium hiring, and then there is obviously an absolute price increase which you would have probably taken, right? If I can just see that your billed customer growth is roughly around 5%, and you're basically mentioning that AI-REC started monetization, I think so, during the quarter sometime, it'll still be relatively less.
Maybe the premiumization is more from more premium sort of hiring activity. Then the price hike will be the remaining sort of 5-ish percent.
Is this math correct from what I've just mentioned?
Hitesh Oberoi
Vineet, you want to say something?
Vineet Ranjan
Gaurav, I don't think one should look at this customer growth of 4%, 5% direct contribution to billings, because generally new customers you add they don't sign up on the same ARPU. The new customers that we are adding, they generally are in tier-2, tier-3 markets, more on the SMB side, and their ARPUs are lower than what other customers pay.
That is not a material contributor to billings growth. The way we will look at it is one-third broadly, like Hitesh mentioned, came from volume, a small subset of that is customer count growth, right?
Another one-third came from price increase, and third is new offerings which Hitesh already highlighted. That's how one should look at the mix of that.
Hitesh Oberoi
See, and new offerings is not just AI, but AI-REC, TalentPulse, branding offerings, three or four of them.
Vineet Ranjan
Yeah.
Gaurav Malhotra
This is assuming that 15% adjusted growth number, not the 17 17%. Now the next point is that if AI-REC, the salience will only keep increasing, we should expect more support from this segment going into, say, coming quarters on the billing growth would that be a fair statement to make?
Hitesh Oberoi
See, I'll tell you what. See, the thing we are worried about is volume growth, because volume growth is a function of net hiring in the economy.
If for some reason hiring slows down, then volume growth takes a hit. AI-REC, TalentPulse, at least for some time there is a lot of headroom because we have just started selling them into the market, right?
As we get better at selling them, if the products are successful, and we will know only after one renewal cycle whether they are really successful or not, but in the beginning, I'm sure a lot of customers will want to try them out. We've got a pricing model in place now, and at this price point and with this go-to-market motion, it seems to be selling.
There we'll continue to do well for some time, at least. Premium hiring will continue because we believe that in the economy we will see more premium hiring going forward.
That's the trend, that's a shift. Every company after a while will want to hire AI talent, machine learning talent, coders who get AI, content creators who get AI, marketeers who get AI, HR managers who get AI.
I think that trend is only going to accelerate. They may hire fewer people, but they will hire better quality people over time, and that should help us where their wages will be much higher.
Now volume growth is where the real challenge is. Will companies continue to hire as many people as earlier?
Now that is going to be a function of two things in my view: one is whether the economy can continue to grow fast, because if the economy continues to grow fast, it'll create jobs; and two, whether more and more jobs get outsourced to GCCs in India, right? Right now, it looks like GCCs are growing faster.
They're adding more jobs than IT services companies, net jobs, and if that trend continues, it should benefit us. Again, GCCs also do more premium hiring than IT services companies.
Gaurav Malhotra
Got it. How should we, obviously it's the next year is too too it's just a lot of time for next year, but assuming that the volume growth sort of sustains at this, would we be comfortable taking another quantum of this hike or or or the next hike will be some some sort of predicated on what happens to the volume growth, say, in the coming few quarters?
Hitesh Oberoi
See, we are working on a bunch of things. Now things will become clearer with time.
A lot will depend on what kind of response we get from our customers and what kind of response our new offerings get. For example, if our new offerings are very successful and if recruiters see a lot of value in them, then over time our take rate should go up.
Gaurav Malhotra
Just last question for me on the margin front. This question was asked earlier, right, in I think so a couple of times in terms of how do we think about the margin trajectory.
Now these new initiatives, you've obviously put investments, but as you monetize them, technically the margin should see some sort of expansion. Or you would say that the continued investments will be an offset to whatever benefit you're getting from the monetization of these initiatives?
See,
Hitesh Oberoi
if you are able to grow our top line in the teens, okay, margins should improve. If for some reason top-line growth comes in at 8%, 9%, 10%, then it'll be hard to improve margins.
Gaurav Malhotra
Got it. Thank you so much.
Hitesh Oberoi
Yeah.
Moderator
Thanks, Gaurav. Next question from Kunal from Banyan Tree Advisors.
Kunal, go ahead and ask your question.
Kunal Thanvi
Hey, thanks for the opportunity. I had three questions.
One was on employee headcount and employee costs. When we look at the employee costs that has been subdued, and we also see that headcount has been coming down both QoQ and YoY.
Just wanted your thoughts on how do we even look at employee costs from a medium to longer-term perspective given the fact that we've been investing so heavily on AI and I understand when you said self-serve on the job seeker side, would that mean release of some employees on that side and all parts of the business? That was the first question.
The second one is on 99acres. You spoke about, of course, we've been gaining market share there, the competitive intensity seems to be better now.
From a monetization perspective, what are the levers that we have from a three to five-year perspective? With the same monetization level, of course, we see operating leverage over the period of time, are there any other levers that one can think on 99acres?
The third question is on AI-REC, where you spoke about per mandate pricing. From a longer-term perspective, how should one think about this pricing?
As you said, will it be sold in the similar mandate way from a longer-term perspective, or it will be bundled in the overall take rates that we charge? These would be my three questions.
Also on AI Pulse and AI Talent, if you can also talk about their monetization model, it would be helpful. Thanks.
Hitesh Oberoi
Okay. Let me see if I can answer all these questions.
Now as far as headcount goes, our headcount is down year-on-year. See, we continue to hire in Jobhai, we continue to hire in our AI team.
We continue to do some sales hiring here and there. Everywhere else, we are trying to become a little more efficient.
We are encouraging our people also to use more AI tools and see if we can become more productive. Of course, we are hiring better-quality talent as well.
Now if our business continues to grow at 15%, 17% per annum, then I think over time we'll start adding people once again. Now we may take a break for a quarter or two, but after a while we'll start adding people again.
In the businesses where we are investing and where we're seeing growth, where we're still building our teams, Jobhai, AI, etc., we continue to invest. In 99acres, we've already sort of, like I said, we are gaining market share, there is not that much competitive pressure seems to be easing a little, and we are confident of being able to deliver revenue growth without adding too many people.
For a while, we may not hire. In our consumer businesses, both Jeevansathi, Aisle, and the candidate services business are becoming more and more efficient, and they're becoming more and more self-serve.
There, actually, the headcount has gone down over time. In Shiksha, we've been sort of I think flattish.
The business is under pressure, we don't want to hire too many people there. Let's see how this plays out.
Gulf also, because of the nature of the market right now, we may not hire people. It's not as if we're not going to hire people going forward.
Our headcount may start growing once again if our business starts growing in the teens. Your second question was around 99acres?
Yes, and monetization, and what was the question, sorry?
Kunal Thanvi
It was on any other levers for monetization apart from what we already do with competitive intensity kind of going down. See,
Hitesh Oberoi
the 99acres business, we have a secondary business and we have a primary business, and we also have started monetizing owners. Here we see an opportunity to, over time, monetize more owners.
The owner model is freemium right now, only a small fraction of the owners pay us today, but over time this number could grow, but it's a small part of our total business, less than maybe 7%, 8% of our revenue comes from owners today. Two, the primary market, see, here we do well in markets where we work with channel partners, but we're not able to monetize builders effectively.
A lot of the marketing spend is from builders, and they are a small part of our revenue, but we need to make our product work for them. Some of the stuff I spoke about like 99Shorts, etc., is an attempt in that direction.
Medium term, we see an opportunity to create more value for builders, and see, if we become the number one real estate platform in the country and everybody acknowledges it and it's where everybody starts their search, then I'm sure builders would want to market on 99acres and spend more money on 99acres over time. That's a medium-term opportunity for us.
These are two segments where we think we could do better over time, but we'll have to offer better products and services to them. AI-REC, see, basically, this is something we've been working on for a while, but we were not able to figure out the right go-to-market for AI-REC, and we were not sure of how to sort of take this to market because it's complex, and there are implications for our business model.
We've taken a call to go ahead with this mandate model, per-mandate pricing model. Now basically, the primary goal here is to get customers to use it, and to benefit from it, and to see value in it.
I think this mandate model may continue if it's successful and it works for us. It could also evolve over time.
Right now, we are not saying that this is the right business model and that this is cast in stone, but I think what we're doing right now seems to be working. It's getting us customers to try us.
The price point is very reasonable right now, and if we get good feedback and if renewal rates are good, then we'll figure out how to sort of evolve this pricing model. Right now, this is what it is.
Similarly on TalentPulse, etc., we're charging right now on the basis of consumption. On the basis of number of reports being viewed, and some features which are available in premium version, there's a base version, there's a premium version, there's an enterprise version.
There are sort of different types of reports which are available depending on which version you buy, and also pricing the function of how many reports you consume, and so on. That's how it is right now.
Kunal Thanvi
Thank you. All the very best.
Hitesh Oberoi
Thank you.
Moderator
Thanks, Kunal. Next question is from Swapnil from JM Financial.
Swapnil, go ahead and ask your question.
Swapnil Potdukhe
Hi, everyone. Thanks for the opportunity.
My first question is a continuation of the previous participant's question on AI-REC. Did I hear you right and you said that the average realization per mandate in AI-REC is around ₹3,500?
A related question to that is how do you judge that the recruiters are benefiting by using AI-REC? What are the parameters that you think you will get judged on?
Hitesh Oberoi
The pricing is ₹3,500 per mandate for companies and ₹2,500 per mandate for consultants. This is the launch price, let's see where this pricing goes over time.
Now, see, the first step is to sell, second step is to get customers to use it, and then once they start using it, they'll give us feedback on whether it's working well for them or not. The proof of the pudding is actually in the eating.
What we've been telling them is, "Listen, we can turn your recruiters into super recruiters. What used to take seven days earlier can get done in one day."
Internally we track a lot of metrics of course. We track usage by customer, we track who's using it at the customer end, we track which jobs the customer is using it for, we track delivery through the offering, how many sort of CVs were shortlisted, how many were screened, what happened to them ultimately, how much time did we take to deliver those CVs to the customer.
We have internal dashboards to track usage and etc. In the end, the customer has to come back and say, "Listen, it worked for me," and which is why I said we need to wait for one renewal cycle, because if it works for the customer, he'll come back and renew.
If it doesn't, then they'll negotiate.
Swapnil Potdukhe
What will be the renewal cycle in that case? Typically you would have seen in the past.
Hitesh Oberoi
It's like this, see. For a lot of customers, they're trying it out.
They're saying, "Okay, give us 10 mandates, 20 mandates, 30 mandates. We want to try it out."
With them, once they use these mandates, we'll get to know whether they want to renew or not. With a lot of them, it is, "Okay, give me x mandates which I will use over the year."
A lot will depend on how fast they consume these mandates and which is why driving adoption is also the next step for us. We've sold, but now we need to get them to use this AI-REC, these mandates.
The sooner they consume them, one, we'll get feedback, and two, of course, we can also get renewals if they're happy.
Swapnil Potdukhe
Okay. The other question is with respect to the size of the clients.
You said there are 600, 700 clients who have started using AI-REC. Now are these big, large corporations, the typical IT companies and working on a very large mandate, or these are like the consultants or smaller enterprises working on four mandates, five mandates, a very small
Hitesh Oberoi
All types. They're not your SMEs.
There are very few SMEs who are using AI-REC right now, but there are enough consultants who are on AI-REC, and there are enough mid-sized companies and large companies who are using AI-REC.
Swapnil Potdukhe
Okay. You had around 1.5 lakh paid clients last year, right, a full year.
Now realistically speaking, if the opportunity plays out the way you're thinking, how many enterprises do you think will ultimately end up taking this service, and without cannibalizing your existing business? See,
Hitesh Oberoi
we've rolled out a free trial to 10,000 customers. These are some of our largest and highest-paying customers.
Theoretically, we feel that all 10,000 of them should be able to use AI-REC.
Swapnil Potdukhe
That is a easy part that you're talking about, then you can capture,
Hitesh Oberoi
yeah. These 10,000 customers of course account for a large part of our revenue.
Swapnil Potdukhe
Got it, Hitesh. No, very helpful.
Thanks a lot for the question.
Moderator
Swapnil. Next question is from Aditya from Macquarie.
Aditya, go ahead and ask your question.
Aditya Suresh
Thank you. Hitesh, two questions.
First is on the Jobseeker Index, and I just want to kind of reconcile the trends which you're seeing there versus the growth we're seeing in the reported results. If I can look at the aggregate trends in the Jobseeker Index, it still seems sluggish, right?
If I look at aggregate on a rolling three months year-on-year basis, it's about 5%. Some of your larger sectors like IT, financial services, all that is safe, flat to down.
In that context, how should we think about squaring the two in terms of the billings growth which you all are reporting versus the sluggish overall kind of Jobseeker Index, because you do seem to be doing much better than the Jobseeker print? That's the first one.
The second was in terms of clarification: could you speak about the average contract period for your billings, has that been extended, is any kind of differences today versus say 12 months back which we should think about? Thank you.
Hitesh Oberoi
Yeah. Let me answer the second question: no no difference on the contract period.
Jobseeker, see, Jobseeker is basically measures volume growth, right? It's not doesn't measure premiumization, it doesn't tell you about our new offerings.
While our revenue growth is a function of, premiumization, pricing increases, new products being rolled out in the market, and also volume.
Sanjeev Bikhchandani
Yeah.
Aditya Suresh
Hitesh,
Sanjeev Bikhchandani
I've been observing what's been going on in the company the last three, four months, five months maybe, and what I see happening is the sales team fundamentally trying harder, okay, and directly under Hitesh, going in making more efforts, more sales calls, better sales calls, and selling new products. It's a bit of both.
Therefore, you will find that our billing growth is maybe going faster than what Jobseeker Index might otherwise indicate.
Aditya Suresh
Thank you.
Sanjeev Bikhchandani
Is there a second part of the question if you want to answer that?
Hitesh Oberoi
Sorry, which is?
Vineet Ranjan
No, I guess, Hitesh, you already answered that. There is no change in the contract duration.
Hitesh Oberoi
No change in the contract period, duration.
Vineet Ranjan
Hitesh, we have a few questions in the chat box, maybe I'll read them out.
Moderator
Before that, Vineet, Vijit is back,
Vineet Ranjan
I
Moderator
think, maybe have a follow-up question. I'll just take him.
Vijit, go ahead and ask your question from Citi.
Vijit Jain
Hi. Thank you.
No worries. Thank you for the opportunity.
I just had one question for Sanjeev. Would you say, looking at, now clearly for the core business, AI is starting to monetize, early days I know, and there's been a lot of noise about whether applied AI revenues will come to Indian companies in general.
Do you see that in the broader investment companies and portfolios that you guys have and in the new companies that you're looking at right now, your confidence level in general in India monetizing AI now versus maybe six months back? Would be great to know your thoughts on that.
Sanjeev Bikhchandani
No, our confidence level is the same. It's just that now we're seeing results coming, which proves that the earlier confidence was validated.
I think what we're seeing at Info Edge and Naukri particularly is the culmination of efforts over the last four or five years, building an AI-specific team, GenAI especially, gradually, painstakingly, I think, you add a few people every month, every quarter, and now we've got over 150 people in GenAI plus machine learning. They are building products, innovating, first in Naukri, and now increasingly in the other businesses.
I think we're seeing results of that inside the company. What we are seeing outside is we are seeing enough companies who are monetizing well, including in our portfolio, and some are pre-revenue, but many, many, many have now begun to monetize rather well.
I think India will, and Indian entrepreneurs and founders and companies will, make money, no matter what the opportunity is.
Vijit Jain
Thank you so much, Sanjeev. Appreciate the color.
Moderator
Vineet, that was the last question online. We can take the questions on the chat.
Thanks.
Vineet Ranjan
There are a few questions in the chat, I can read it out. One question is on international expansion.
We have been doing quite well in Naukri Gulf. Are we thinking to expand to other markets like Asian markets like Singapore, Hong Kong, etc.?
Is there any margin difference between IT hiring and GCC hiring? Are there any differences from a margin point of view?
Hitesh Oberoi
Let me answer the first question: right now we are not thinking international expansion. Now if it becomes easier because of AI at some point in time, could some of our products go international, I don't know, but right now there is no sort of plan to expand more internationally.
Sorry, what was the second question, Vineet?
Vineet Ranjan
Hitesh, question was around is there any margin difference in IT versus GCC? Oh,
Hitesh Oberoi
GCC versus IT. Generally GCC hiring tends to be more premium hiring, and GCCs in the beginning when they set up shop in India, they tend to invest a lot more in brand building, and they also need help with our salary and talent planning.
Like I've said earlier, see, when they start in India, they tend to start small, and they normally don't hire through job boards like ours, but once they reach a certain size and they start to grow, then they start to use our tools and offerings. Our ARPUs, I am sure, from GCC customers are much higher.
Now,
Vineet Ranjan
Hitesh, the next question is, if GCC and IT hiring has been doing well, then why are consultants showing a muted growth, that is one, and second is, what is the plan around Jobhai? If you can throw some color around FY '27, FY '28, how do we look at Jobhai?
Hitesh Oberoi
IT services companies are not hiring a lot, is from what I can see. What tends to happen when hiring slows down is that companies tend to hire more through their in-house teams, and their in-house teams depend on platforms like Naukri to hire, because hiring through consultants is still expensive.
That's why the consultant business normally comes under pressure during a slowdown. The market right now is a very modest hiring market, it's not a hot market for IT hiring at least, or IT services hiring at least, and that's why I think consultants are impacted, and therefore our revenue from consultants is also impacted.
The second question is around Jobhai?
Vineet Ranjan
Yeah.
Hitesh Oberoi
The market for Jobhai and
Vineet Ranjan
Broader, what is the plan around Jobhai and how do we think about it in next two years?
Hitesh Oberoi
See, we've been working on this platform for the last few years, we've started monetizing it about 18 months ago. Last year we did about ₹15 crore.
We would like to more than double this year in Jobhai. It's a freemium model.
We focused on Delhi to start with, now we're taking it national, we're slowly expanding to target is to now take it to 18 cities over the next few months. Traffic is growing, recruiters on Jobhai are growing, the check sizes from customers are also growing.
It's still a small business, but if we execute well, can it get to ₹100 crore in maybe two, three years and more? Yes, it can.
Over a five, seven-year period, can it become a really large business? I think it can, but it will not move the needle on top line in the short term.
Of course, we are investing in Jobhai, we are burning close to ₹50 crore a year, and as top line starts to grow, this burn should either remain the same or start moderating.
Vineet Ranjan
Hitesh, last question is on 99acres. Given the acquisition of Housing by Aurum, would we be able to accelerate the growth and the path to 30% margins ahead of what we had already mentioned?
Hitesh Oberoi
That'll be our attempt. A lot will also depend on what happens to Housing and how Aurum executes, but our gut feeling is that competitive intensity will go down.
Perhaps they will spend a little less on marketing going forward, and that'll reduce the pressure on us to spend a lot of money on marketing, and we've been gaining share for the last few quarters, gaining traffic share, and I think we are lagging on monetization, if you ask me, and part of the reason is because there is a lag between delivery and being able to monetize, and part of the reason was also that we were restructuring our sales team. Now if all goes well, top-line growth should pick up going forward, and costs should remain in control.
Now will we get to our ultimate goal of 30% margin or even more faster? I hope so.
Let's see.
Vineet Ranjan
Hitesh, we can now just take the last question, I guess. Vivek Anand is there in the queue, we can just take the last question.
Moderator
Vivek is back, Vivek, go ahead and ask your question.
Vivek Subbaraman
Hey, thank you for the follow-on opportunity. My questions are now on 99acres.
The first one is you've been sharing details of how segments have been growing within 99acres as far as traffic, usage goes. Now to help us understand billing and retention from some of these segments, if you can double click on that, that'll be great.
Second question on 99acres is as far as productizing AI goes, are there any initiatives that you have which are under development, which are yet to be launched, which will perhaps be coming out in the market like AI-REC for recruitment? Last one is on the go-to-market challenges that you spoke about.
Can you elaborate on that, and by when do you think the sales architecture will be retooled such that the lag that you currently talk about between adoption and monetization gets addressed? Thank you.
Yeah. See,
Hitesh Oberoi
99acres business, so that there's a primary business, there is a secondary business, and there's an owner business. About maybe about 45%, 47% of our revenue comes from the primary business, equal amount of revenue we get from the secondary business, and we get about 7%, 8%, 10% of our revenue from owners, which is also in some ways secondary revenue.
Now within the primary segment, there is a new launch business, and then there is an under-construction, and there is an almost ready-to-move-in sort of, these are three different categories. We don't do well in the new home launch, and that's where the bulk of the marketing spend is.
By the way, that marketing spend today goes mostly to Facebook and Google. Now we're building products, and this money is mostly spent by builders.
We do well with channel partners, and the good news is that more and more builder business is moving towards channel partners. In the North, for example, Delhi NCR is our largest market, and it's by far our largest market.
One reason why it is our largest market is because, one, there's a lot of secondary which happens in NCR; two, primary sales are mostly through channel partners, and we do well with channel partners. We don't do very well with builders right now.
The trend is that more and more business nationally is moving towards channel partners, and channel partners will grow stronger over time, and that works for us as well. More and more houses are getting sold through secondary brokers, etc.
As more new homes get sold, the secondary market also develops. Think of it like the used car market.
Now our focus is to become very, very strong in the secondary business, because secondary business, frankly, there's no other option. People have to go through a portal today.
You can't use Facebook. Facebook and Google are not used for secondary, right?
Then secondary gets us traffic, and this traffic we then monetize in many ways. That'll continue to be our focus.
Channel partners will continue to be our focus, and we are trying to see how we can get more revenue from builders over time, right? As AI offerings in 99acres go, they are not developing AI-native products right now.
We are using a lot of AI to improve the experience on our platform. We're using more AI in our search, we are using more AI in our recommendations, in our app notifications, and in general to improve the experience on our platform.
As of now, and that, of course, we are also using AI for a lot of other stuff which I don't want to talk about, to help generate more leads for our customers, and so on and so forth. Are we looking to monetize pure AI offerings in 99acres in the near future?
We have something called an AI listing, okay, but I would not really call it a real AI offering. That's not on the horizon at this point in time.
As far as our sales issues go, see, we've been doing some restructuring, and I think it's largely behind us. In most markets, we are okay.
NCR may take a month or two more to sort of get back to normal, and after that we should be fine.
Vivek Subbaraman
Right. Thanks for the detailed answers, and all the very best.
Moderator
Thanks, Vivek. Vineet, that was the last question for the evening.
Vineet Ranjan
Thank you, everyone. On behalf of Info Edge, we can now conclude this conference call.
Thank you for joining.
Hitesh Oberoi
Thank you, everyone, and have a great evening. Yeah.
Bye.
Moderator
Thank you, everyone. See you next time.
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