- Business
- NutriCircle Limited is an India-based nutrition and nutraceutical company engaged in the research, development, processing, and commercialization of plant-based proteins, functional food ingredients, superfoods, and dietary health supplements. Founded in 1993 and headquartered in Hyderabad, India, the company operates across the nutraceutical, functional nutrition, and wellness sectors, offering products and services organized into systematic categories including plant protein isolates and concentrates such as quinoa protein isolate, pea protein isolate, brown rice protein, and hemp protein; superfood grains, seeds, and specialty powders including chia seeds, flaxseeds, amaranth, and spirulina; fortified flours, dietary fibers, and customized vitamin-mineral premixes; finished consumer dietary supplements for sports nutrition, weight management, and metabolic health; and business-to-business services including private-label contract manufacturing, ingredient sourcing, formulation engineering, and product development for food, beverage, and pharmaceutical enterprises. In recent strategic developments, the company executed a comprehensive corporate reorganization and rebranding from its former identity as Shreeyash Industries Limited to NutriCircle Limited, marking a strategic pivot away from legacy industrial operations toward specialized agritech-driven nutrition and plant-based protein manufacturing. Supporting this strategic shift, NutriCircle has established technological and research collaborations with institutional partners, including the ICAR-Indian Institute of Millets Research, to pioneer extraction and isolation methodologies for millet-based proteins and develop indigenous superfood formulations, while simultaneously expanding its domestic supply chain network, advancing its proprietary ingredient pipeline, and scaling distribution across B2B enterprise channels, retail networks, and direct-to-consumer digital commerce platforms.