Prism Finance Limited operates as a Non-Banking Financial Company (NBFC), registered with the Reserve Bank of India as a non-deposit taking institution, concentrating on finance and investment activities. The company provides an extensive array of financial services, encompassing fund-based operations such as various loans, advances, bill discounting, leasing arrangements, and hire purchase facilities. Additionally, it engages in non-fund based activities, including investments in shares and securities, their trading and dealing, alongside merchant banking services like issue management, underwriting, and loan syndication. Prism Finance also offers support for project identification, report preparation, and investment consultancy, including facilitating NRI investments. Established on April 28, 1994, the firm maintains its corporate headquarters in Ahmedabad, Gujarat, India. The company emphasizes transparency and accountability in its operations, aiming to protect investor interests.