Operator
Ladies and gentlemen, good day and welcome to the TTK Prestige Limited Q4 FY26 earnings conference call hosted by Ambit Capital. As a reminder, all participant lines will be in the listen-only mode, and there will be an opportunity for you to ask questions after the presentation concludes.
Should you need assistance during the conference call, please signal an operator by pressing * then 0 on your touchtone phone. Please note that this conference is being recorded.
I now hand the conference over to Mr. Yash Jain from Ambit Capital.
Thank you, and over to you, sir.
Yash Jain
Thank you, Yusuf. Hello, everyone.
Welcome to TTK Prestige Q4 FY26 earnings call. From the management side today, we have Mr.
Venkatesh Vijayaraghavan, Managing Director and CEO, Mr. Shankaran, Advisor to the Board, and Mr.
Saranyan, Whole-time Director and CFO. Thank you, and over to you, sir, for your opening remarks.
R. Saranyan
Good morning, this is Saranyan here. Before I hand over the proceedings to our Managing Director, Mr.
Venkatesh, I just want to remind the participants in the discussions today may contain certain statements which are futuristic in nature. Such statements represent the intentions of the management and the efforts being put in by them to realize the certain goals.
The success in realizing these goals depends on various factors, both internal and external. Therefore, the investors are requested to make their own independent judgments by considering all relevant factors before taking any investment decision.
Thank you. Over to you, Venkatesh.
Venkatesh Vijayaraghavan
Thank you. Good afternoon.
Let me start with an overview of the overall economy and then go specific to the industry. Like by now, we would have seen across categories and industries, the quarter has been a little volatile.
Volatile in terms of geopolitical tensions, in terms of supply chain disruptions, and also in terms of rising raw material prices across industries. We've also seen a little bit of tempering on different industries on demand as well, and this continues to be a sort of a concern as we get into the next few quarters as well.
Specific to the industry though, I would say that the quarter has been slightly different, particularly on the appliances side, driven by opportunities around the cooktops. The current volatile scenario has sort of presented an opportunity for some of the appliance categories where consumers have been replacing some of their existing categories at home with induction cooktops and so on.
That has sort of presented a very tactical short-term growth opportunity, and at an industry level, therefore, we've seen demand sort of perk up driven by some of these very specific interventions that have happened in the quarter. Overall though, the pressures of supply chain, the pressures of rising raw material prices, and also the uncertainty of geopolitical tensions continue to weigh on this industry as well as it is being seen across the country.
Overall though, we do believe in the long term that the category seems to be having a robust demand and is being driven, as in the past, by a very strong replacement cycles in some of our kitchenware categories and a very smart adoption of appliances in some of the kitchen spaces as well. The long term continues to be robust as we have maintained in the past.
Short term, there are pressures around these tensions as we mentioned. The specific quarter of Q4 has been good for the industry, and it has been good particularly for TTK Prestige as well.
From a TTK Prestige perspective, we had a quarter growth of quarter four growth of around 14.4% for the domestic market. We had a little bit of a setback on the exports given the scenario of disrupted supply chain.
While we did have supply-related or order-related demand generation, but we were constrained by the supply chain issues that we've had, challenges that we've had globally. Overall a domestic performance of 14.4% and company level 12.5% for the quarter.
This, like I said, is driven by certain opportunities that we leveraged in the quarter, but also to say that the structural changes that we've been doing over the last few quarters have been also starting to yield results for the company. That is one of the silver lining that I would like to highlight, saying as we move forward, these transformational changes will bear fruit continuously as we move.
Our operating EBITDA is at ₹81.7 crores, a growth of 43.8%. Profit before tax at ₹71.9 crores, a growth of around 35.9%.
The quarter overall has been a good financial quarter backed up by robust consumer demand and also seeing the impact of some of the initiatives that we've kickstarted over the last few quarters as well. Those initiatives will continue to be invested upon, continue to be scaled up, and that should be yielding good results as we move as well.
We've had specific exceptional expenses across some of the legal changes that we had to incorporate in terms of the new labor code, and that's been highlighted in the report as well. From a from a year perspective, it's been a good year.
We ended the year with a 9.8%. Again, a little bit of a dampening that happened because of our exports business, but otherwise, overall domestic business was 9.8% and the company at a 9.6%.
Operating EBITDA with a growth of 30% continues to do robustly well. The profit after tax at around ₹185 crores, a growth of 14%.
Overall a good, robust year as well backed by a very solid performance in Q4 is the way I would put it. We do believe that both internal changes as well as the market is giving us an opportunity to consistently perform well as we move forward.
That's the way I would sort of summarize it. Overhang of some of these challenges continue to be there for the next few quarters, and we do hope that we would be able to sort of ride over them, tide up, and move faster as we move forward.
Thank you, and over to you for the questions.
Operator
Thank you very much, sir. We will now begin the question-and-answer session.
Anyone who wishes to ask a question may press * and 1 on their touchtone telephone. If you wish to withdraw yourself from the question queue, you may press * and 2.
Participants are requested to use handset while asking a question. Ladies and gentlemen, we'll wait for a moment while the question queue assembles.
Participants, to ask a question, you may press * and 1. First question is from the line of Sameer Gupta from IIFL Capital.
Please go ahead.
Sameer Gupta
Good afternoon everyone, and thanks for taking my question. Congratulations on a good set of numbers.
Firstly, sir, despite input cost inflation in major commodities such as aluminium, steel, copper, we have seen a gross margin expansion this quarter. Just trying to understand what is driving this.
Is it because appliances or particularly cooktops operate at a materially high gross margin? Has the company taken price increases?
If yes, can you quantify? Just can you provide some color on this aspect, sir?
Venkatesh Vijayaraghavan
Q4 has not seen the impact fully of pricing. We did do a price increase towards middle of the quarter.
The impact of that would be felt partially in Q4 and partially in Q1. I think the numbers that you're seeing is a combination of our internal inventory management.
We do believe that the inventory management in the past has helped us, but that would be coming under pressure as we move forward. The margins that you see are not entirely reflective of the price changes that have been taken.
Price changes will be sort of reflecting in the coming quarters as we move. This is a combination of internal inventory management and also in terms of, like you had mentioned, some of the categories have high gross margins and they have peeked up during the quarter as well, the product mix.
R. Saranyan
In addition to that, we have also taken a lot of initiatives on the cost reductions on our manufacturing side, our sourcing side as part of our long-term initiative. That is also giving us good amount of improvement at the gross margin.
Sameer Gupta
Got it, sir. Second question is on the appliances growth of 20%.
How much would this be excluding induction cooktops? Or let's say, if you want to normalize for the frenzy that we saw in March quarter, what would be the growth?
Is this momentum kind of continuing in 1Q or we have kind of seen a normalization to that aspect? Or do you think that this frenzy will continue till situations normalize globally?
Venkatesh Vijayaraghavan
I think to answer your question, appliances in general, there has been an impact of induction cooktops, that is for sure. I won't be able to quantify it at this point of time.
Even without the impact of induction cooktops, there's been a reasonable growth in the appliances side. The category seems to be sort of bouncing back is the point that I would make.
That's I think from a first question perspective. The second question, there is a little bit of the trend continuing into the quarter as well.
We're not too sure as to how long will this sort of move in, but we do believe that the current impact of the global volatility is still reflecting on some of the changes in the appliance one. We are only happy to see that the adoption of induction cooktops seems to be robust at this point of time.
I do believe that this also has sort of helped drive the adoption of induction cooktops as a category which may continue for a couple of more quarters. The induction cooktops were generally at a flattish pace, they've started to grow faster now.
Sameer Gupta
Got it, sir. Last question if I may squeeze in: what is the kind of inflation that the company is witnessing in the input cost basket in the current quarter post the West Asia conflict?
Your input cost basket specifically, what kind of a growth or an increase you are seeing at this current juncture?
Venkatesh Vijayaraghavan
At an average, we would say it's around 10%. We've seen increases in specific areas around 15% as well.
Post-war scenario, there is a definitive increase of close to around 10%.
Sameer Gupta
Got it. We plan to mitigate this by entirely taking on price hikes or do you think that some margin pressure is going to come in?
Venkatesh Vijayaraghavan
We would look at it more progressively as we see it. We're also weighing it against the demand situation as well.
We would take the price hikes in accordance with what the market response is, but price hikes are inevitable.
Sameer Gupta
Got it, sir. Thanks a lot for answering all these questions.
I'll come back in the queue.
Operator
Thank you. Ladies and gentlemen, to ask a question, you may press * and 1.
Participants, if you wish to join the question queue, you may press * and 1. Next question is from the line of Lakshminarayanan KG from Tunga Investments.
Please go ahead.
Lakshminarayanan K G
Hi. Thank you.
I just wanted to understand for the full year, what was the expenses for consulting engagements which I think you called out couple of quarters back? I just want to understand how much would be that charge for the year and how much would be the charge for that coming financial year or FY27?
R. Saranyan
See, we have been engaging not just one consultant, we are engaging with multiple people, not consultant, experts in various areas. We have already called out some of those expenses, not fully will be the consultant-related, all the related expenses on the long-term strategy we had called out separately, both in the financials what has been presented, as well as in the investor and analyst.
As we had indicated before, we will be spending close to around ₹200 crores in the 3-year period which we started in Q4 of last Q4 of FY24-25. This will go on for another few more quarters.
This expenses will be incurred. This will be in various forms, may not be a consultant, it will be in various other forms as well as we move forward.
As we need, we are spending those moneys.
Lakshminarayanan K G
Got it. As we get into the next year, what would be the key priorities for the company in terms of product innovation, second in terms of channel, and as the third in terms of cost rationalization?
Venkatesh Vijayaraghavan
What you see today, as I mentioned, is there is a clear focus in all the three aspects that you mentioned. The product portfolio very clearly is one of our main strengths of this growth as we display it right now.
Two aspects of it: one, clearly looking at superior design, superior innovations in the product portfolio. As of today, we've also now sort of leading all categories where we are strong, we've been able to lead in terms of both innovation and in terms of the spread of the product as well.
Product continue to be the fulcrum of our growth, driven by innovation, driven by design, and a lot of investments that have gone particularly into our R&D as well. We've opened our new innovation center in design and appliances.
We've invested further into our existing R&D infrastructure for kitchenware as well. Product continues to be a very clear strategic choice that we have made, and that you will see play across multiple categories, not just in terms of specific innovations, but across the depth and width of the category as well, leveraging our distribution moat that we have.
In terms of cost, like our CFO had mentioned, we've kickstarted a lot of cost initiatives over the last four, five quarters, some of it which you're seeing reflecting in the gross margins as we look at it today, some which will continue to get reflected as we move forward. A very specific, targeted focus on cost in and around not just the raw materials or not just around procurement, but around processes, but around the overall P&L aspects of the business.
These two are clear sort of distinguished markers that we've been able to bring them together. We've always been an omnichannel-focused company, be it e-commerce, be it quick commerce, be it large-format stores or general trade.
Our current growths are as a result of a turnaround that we can very clearly see around general trade, and also consolidating our leadership position both in large-format stores and e-commerce as well. Quick commerce is a new addition to the portfolio.
We've done reasonably well in quick commerce, and we do believe we are leading the path in quick commerce as well. I think combination of product, cost, as well as investments into the right capability building that we need to do, that remains the fulcrum of the organization with a very clear omnichannel focus.
Lakshminarayanan K G
Got it. The Prestige Xclusive, what's the kind of growth you expect in the coming years?
Venkatesh Vijayaraghavan
Prestige Xclusive continues to be our competitive moat, I would say, or a competitive differentiation for us. It helps us leverage direct contact with the consumer to understand more of consumer insights.
At a business level, it contributes close to around 12% to 15% of our business and continues to be growing robustly in double digits. I think the channel is leveraged well.
We are close to around 700-plus stores now, and we continue to add more stores in different geographies. The channel continues to be a very strategic importance for us and is getting leveraged for its growth opportunities as well.
Lakshminarayanan K G
Got it. The cookware are actually across the segment that has actually grown higher.
Can you just call out two or three product innovations in cookware which has actually led to a strong growth for the last year?
Venkatesh Vijayaraghavan
Cookware is being driven by two or three specific levers that I would say: one, very clearly the new material cookware which is centered around stainless steel, triply, cast iron. A lot of this material have sort of got launched.
We have actually, like I mentioned, strengthened our portfolio, expanded our portfolio both in depth and width, and that is one of the driving forces for the cookware growth, and that my belief would continue. It's the sort of an accelerated demand generation that is being driven by innovation around new material, and while we were late initially, in the last one, one and a half years, we've been sort of leading the category in terms of innovation across all material formats in the categories.
That I think is the one important aspect of why cookware continues to grow. The second is there's a lot of new innovations that's coming in around the ceramics, and that seems to be sort of leveraging replacement or leveraging expanding the non-stick category as well.
Ceramics seems to be on a growth track and that's being leveraged. These are two reasons why I would say that the cookware category is on a growth trajectory and would continue to be so.
E-commerce seems to be leveraging cookware very strongly and that's one of the growth levers as well.
Lakshminarayanan K G
Got it. One question regarding cooker.
There has been a trend of movement towards stainless steel from aluminium cookers. Is that thing still visible and what kind of mix is there in terms of aluminium/stainless steel cooker, and are all the cookers also moving towards induction-based cookers so that gives us a higher ASP?
Venkatesh Vijayaraghavan
Our product portfolio is all induction-based. We have taken that call couple of years ago proactively.
All our product portfolio by at large are induction-based. Cookers as a category for the industry has moved towards 55% 50% to 55% of stainless steel versus around a 45% of aluminium.
This happened industry-wide as well. I think the movement to stainless steel has already happened in cookers, and that is also one of the reasons the cooker category will continue to see a reasonably good growth for the next couple of years.
Lakshminarayanan K G
Got it. All the accessories in terms of consumables, that is all in the others, that's how you call out?
For example, the cooker washers, etc.?
Venkatesh Vijayaraghavan
These are all part of the others.
Lakshminarayanan K G
Got it. Thank you.
I'll join the queue.
Operator
Thank you. Before we move to the next question, a reminder to the participants, to ask a question, you may press * and 1.
Next question is from the line of Nikhil Upadhyay from SIMPL. Please go ahead.
Nikhil Upadhyay
Hi. Good afternoon and congrats on good set of numbers.
Two questions: one is on the competition aspect, as you said in e-commerce and quick commerce, we are doing well and even GT has worked out well for us. Are you seeing incremental more competition coming in in the kitchen category?
Is the competition coming on pricing or even larger branded players now focusing more on innovation rather than pricing? How's the market and players focus changing in the industry, and how is the consumer focus changing?
That is one. Secondly, sir, as you said, GT has grown well for us.
Would you say this trend of change in the growth rates at the GT was happening for few quarters now or is it something which you have seen in this quarter only? Some sense on is this a trend which was playing out and has accelerated now or is it just started today, from this quarter only?
Venkatesh Vijayaraghavan
General trade I think has been more specific to the company. The overall pressures on general trade has always been there given the aspects of large-format stores and e-commerce being very aggressive on growth.
I do believe that there's a little bit of a growth rebound that's happened in general trade, but I would sort of look at it general trade growth has been very specific to the initiatives that we have taken at a company level, increased distribution and sort of distribution hygiene and other related work that has happened in general trade. My sense is general trade at an industry level continues to be a little bit of a lag compared to large-format stores or e-commerce.
It's been very specific for us, and I think that is quite heartening for us that some of our initiatives are bearing fruit, and we do believe that will last, like we said, we're investing in a couple of initiatives that should help us get this growth forward as well. That's from a general trade perspective.
In terms of new brands, I would say any category or any industry that attracts new brands intensively means that the potential to grow is faster, and therefore, I would believe that we are in the right set of categories of growth because competition is also one of the right indicators to say if the category is attractive enough to grow. I think the category growth is robust and that's probably sort of attracting a lot more new players into the category as well, particularly in cookware, in kitchenware, in cookware in particular, and a little bit of small domestic appliances.
Most of these players have come in on the weight of pricing. While one or two players have looked at it from a innovation perspective, but I think a large number of players have come in from pricing and from a D2C model of being able to aggressively invest into the e-commerce channel.
At a profitability level, how long will this last, how will it pan it out, we will have to wait and see depending on how the whole thing moves out. Our belief is the category is growing good enough to absorb this competitive intensity at this point of time.
We're not too worried about it. What we are more focused on is the consumer, and like I said, we're focused on our product portfolio, we're focused on our product design so that we have the rightful share of our market, and the focus is more on consumer channel, letting competition do as what they would or what they are expected to do.
Currently, this space is not so big. We do believe that that space is not too big for us to immediately sort of worry about, but we keep our eyes on it.
Our larger focus is very clearly on leveraging the category trends like upgrades, like I said, material-led upgrades that are happening in cookware, smartification of kitchens that's happening through smart domestic appliances. That is what we are more focused on and bringing in more innovation into the picture.
Nikhil Upadhyay
Just one follow-up. See, in many similar categories on household sides, what we have seen is that when competition came in and by leaps and bounds they came in, the gross margin or the profitability, economics of that category got impacted and every player started focusing more on premiumization and had to get out of the low-end segments to retain the economics and all.
Are you seeing such a scenario playing out in kitchens as a category or are you saying even at the low end the economics are still good enough for someone to play? No,
Venkatesh Vijayaraghavan
our belief is they are two different segments, and we've maintained this in the past as well. The category that we play in, very clearly we do see two different consumer segment-led opportunities: one at the price point and the product positioning that Prestige as a brand has got, and the second is there is a large market that opening up in tier-2, tier-3 towns driven by a set of unbranded players and conversion from branded to unbranded by a set of few players.
Specific to your question, I think both the opportunities are mutually exclusive in our mind, and if played well, they can be played. We do play in the mass segment with Judge, but that's only to a limited extent, but we play it at an independent level.
We don't see the pressure of margins getting impacted because of that, and I think it needs to be played independently. Both have their own P&L structures that can be played upon.
Nikhil Upadhyay
Just last question: so if we look at, and I'm not asking to share the numbers or anything, but if we look at Judge P&L versus the TTK Prestige brand's P&L, would both be at a equivalent gross margin or at an EBITDA margin would be similar or how one should think about it?
Venkatesh Vijayaraghavan
I think it'll be too early for us to comment on that at this point of time. Over a period of time, we definitely believe that Judge as a brand would have its independent standing in terms of P&L as well.
Right now, I think it's too early for us to comment.
Nikhil Upadhyay
Sure, sir. I'll come back in the queue.
Thank you.
Operator
Thank you. Next question is from the line of Praneet from SJ Investments.
Please go ahead.
Hi, management. Thank you for the opportunity.
I'm a little late to the call, if you have repeated, sorry for that. In terms of exports, we had a focus and last time you mentioned that again you're not focusing again.
Could you explain on the broad sense, are we trying to become an exporter of these white label products or we are just focusing on the domestic play right now?
Venkatesh Vijayaraghavan
Currently, our priorities are domestic play. We continue to maintain the exports business, we're not dropping the business.
We continue to maintain it, and before the current scenario, we were growing at 20%, 22% on a smaller scale. That growth on a smaller scale will continue to happen, but very clearly our priority is the domestic market.
Sir,
in domestic market too, apart from cookware, as you already mentioned, what are the other segments you're seeing traction from? Let's say, small appliances, how was the overall category doing?
Because you've experienced significant growth and so did your peers. I'm just trying to understand why is the sudden growth.
Was it just because of GST, or is it because of the BIS norms and other things also?
Venkatesh Vijayaraghavan
No, it's an overall demand generation that's happening. Quarter four has been very specific to the interventions that happened around the cooktops and certain economy-related constraints that people had and therefore they had to shift to appliances.
At an overall level, if you are to look at, our appliances business is growing at 10% and the kitchenware business is growing at 10%. I think the growths have been robust for both the categories.
Appliances is being led by small domestic appliances, innovations around small domestic appliances, and also in terms of some of the premiumization that's happening in the other categories as well. Appliances I would say is anchored around premiumization at large.
Kitchenware is anchored around a lot more replacement acceleration that's happening around cookers and cookware.
Basically right now, I think they primarily look at small and medium-sized appliances, right? What is the overall trajectory then?
Are we just focusing on, let's say, sub-₹1,000 segment or what is the overall band like at this point of time in small appliances when you meant premiumization? No, no,
Venkatesh Vijayaraghavan
no. Small appliances are not defined by the price point.
They are defined by the utility basis. For example, we wouldn't consider mixer grinder a small appliance, that's an independent category.
Toasters, kettles, air fryers, a lot of new appliances that come in, induction cooktops have been kept as separate category. These are the small domestic appliances that I would say.
Understood. In terms of appliances, apart from mixer grinders and induction cooktops,
Venkatesh Vijayaraghavan
the
rest of them fall under the small appliances bucket.
Venkatesh Vijayaraghavan
Yeah.
Understood, sir. Do you expect this 10% to growth continue or do you think that you can make it a little higher based on the price increases and the premiumization segment?
Venkatesh Vijayaraghavan
We would love to, but I think it's too early for us to comment. As always, we're also greedy for growth.
Understood, sir. In terms of a retail strategy, could you elaborate on how the execution was?
Because you were quite aggressive in the last few calls that we want to grow substantially in our store count. In terms of store count or, let's say, franchisee onboarding, how are we doing right now?
Venkatesh Vijayaraghavan
We are on track with that plan. We continue to grow faster both in terms of top line as well as in terms of the infrastructure expansion as well.
We've opened around a 100 new stores. We continue to keep expanding the footprint of our exclusive stores, and they are amongst the significant growth drivers for us as we continue into the next few quarters as well.
Understood, sir. Are there any specific markets we're targeting right now or we're saturated already in terms of stores?
Venkatesh Vijayaraghavan
It's an all-India play. We've got stores all across the country.
Rather than a country play, we go by towns and we go by potential localities as well. It's an all-India play.
Are you entering more into tier-2, tier-3 or how was it like? You're mentioning that because in tier-1, I think we're already fairly prominent, right?
I'm trying to understand which markets are we able to grow these numbers in.
Venkatesh Vijayaraghavan
We will sort of give you that as we move forward. Right now, I think I would not like to sort of discuss that in this call right now.
Understood, sir. On a broad based, in terms of profitability, do you think this is the level we'll probably maintain at, or do you think we can grow faster than the revenue as our economies of scale kick in?
Venkatesh Vijayaraghavan
No, while I don't want to sort of give a guidance on this, we continue to invest into capabilities and product capabilities and other related ones. Like we had mentioned, we had a plan of ₹200 crores over 3 years and also capital deployment of close to ₹300 crores.
Both in terms of opex and capex, we are now investing, and that would continue for at least a year or so plus. I think we would not want to give any guidance on that, but suffice to say that enough and more investments are being done to drive the top-line growths harder.
Just
one more clarification on, let's say, our capability building. How much part of our, let's say, production is outsourced today and is there any benchmark we would like to reach in terms of insourcing to gain margin or, let's say, more control over our supply chain?
Venkatesh Vijayaraghavan
Our entire cookware is insourced. We have our own manufacturing facilities for cookware.
As far as appliances are concerned, we have exclusive partners and in a way they are insourced. The partners are external, but they are exclusive to us in terms of our production capabilities and therefore I would say it's a hybrid of insource versus outsource, more towards insourcing given our investments in them in terms of processes, quality.
Over the last few quarters, we've invested in quality systems with them. I think we believe that it's a combination of insourcing and outsourcing, but with very clear focus and ownership on quality, on the product, as well as the design.
To that extent, I think we would not sort of look at complete outsourcing. It is a combination of outsourcing with process control and quality control that remains with the company.
Understood, sir. Since already brand has such high regard in the market, you're able to do this.
Why do we even need to deploy that ₹200 crores or ₹300 crores we have in mind in terms of capability building? We can just ask, let's say, an exclusive vendor to come up with the facility and all of that, right?
Venkatesh Vijayaraghavan
No, so, no. I sort of responded to you from a manufacturing footprint perspective.
In terms of people and in terms of processes, we've substantially increased our internal capabilities, and these investments have gone into our internal capabilities around R&D infrastructure, around design infrastructure and people, around marketing investments, and also around understanding channel nuances better given that we are an omnichannel partner. I think the brand, like you mentioned, is quite strong, but to do justice to the brand, I think some of the capabilities have to be sort of enhanced and that's the work that's happening right now.
As I understand it, in terms of capability enhancement, it's more into people, let's say, processes rather than just manufacturing facility, right?
Venkatesh Vijayaraghavan
Manufacturing we have invested on capex expansions in some of the factories. It will be across.
It's not just in one particular area, we are doing it what is good for the organization, we are doing it across.
Understood, sir. Wouldn't spending a little more on, let's say, manufacturing improve our margins?
I understand that since we already have quite the semi-premium player and we also have good margins already, why doesn't it make sense in terms of expanding our footprint to gain margins and other things?
Venkatesh Vijayaraghavan
We are doing that. One of the reasons you see the gross margins becoming steady or increasing is also because, like our CFO mentioned, a lot of initiatives have gone into process corrections at the manufacturing level as well.
I think we are well seized of that opportunity.
Got it, sir. Just little more clarification regarding our operational expenditure where we wanted to spend.
You've split it basically almost half and half in terms of capability versus opex, right? I was wondering, opex, where would it exactly go?
Would it be more inventory on a channel so that we can experiment, or would it be giving more credit days so that we get easier traction in the general trade, or is it something like that?
R. Saranyan
Some of these things are competition-sensitive, we don't want to discuss that over a call like this. What we are ensuring that is it is deployed at the right area, which, as I was mentioning before, which is going to give the company a long-term standing.
Got it, sir. As I understand it, we want to become a more, let's say, premiumized player for going forward while maintaining volumes than just growing volumes, is that a fair understanding?
R. Saranyan
I think some of these things, I think we will not be able to discuss on a open call. We have doing what is right for the organization.
That's much of only I can tell you.
Got it, sir. Thank you so much.
That's it from my side.
Operator
Thank you. Participants, if you wish to ask a question, you may press * and 1.
Next follow-up question is from the line of Lakshminarayanan KG from Tunga Investments. Please go ahead.
Lakshminarayanan K G
Yeah. From the ad spend point of view, what kind of budget you plan for FY27 and what was it for FY26?
Given the fact that there is almost 30% of the products are new in nature, and I'm sure you would be spending or increasing the budget towards advertising, both below the line and above the line. See,
R. Saranyan
we don't want to give any guidance. There is some echo.
Operator
Yes, sir, please go ahead. It was from the line of Mr.
Lakshminarayanan. Okay.
R. Saranyan
We don't want to give any guidance in this regard. I think we will not be able to share what's going to be our budget for the next year.
As Mr. Venkatesh has already mentioned before, we are greedy for growth, we'll look at what best we will be able to do, we'll definitely do.
Lakshminarayanan K G
What was the amount for FY26?
R. Saranyan
On what?
Lakshminarayanan K G
On advertising, sales, and promotion?
R. Saranyan
No, though that is again a guidance, we will not be able to give that out as of now.
Lakshminarayanan K G
No, no,
R. Saranyan
no, for the last year.
Lakshminarayanan K G
Sorry, for the for the concluded year.
R. Saranyan
Yeah. Normally, we spend anywhere between around 5% to 6%, that is the number that we normally spend.
We are among the highest spenders in that way.
Lakshminarayanan K G
Got it. In terms of the multiple facilities we have and there has been a round of reduction in workforce and there has been an increase in automation, etc.
Can you just help me understand what kind of utilization you are operating across your facilities at a gross level and in terms of growth do you actually need additional expenditure towards any of your facilities?
Venkatesh Vijayaraghavan
No, like we said, we've been continuously investing on capex. The cookware would probably be operating at 85% plus.
The appliances operates similarly at around 75% to 80%, and we continuously keep expanding where required. Recently, we had invested in our triply facility for our cookware in Karjan.
That expansion continues to happen. It is based on volume projections, and we do believe that in the next 2 years, we will find capex expansions happening in cookware in particular, and also across the appliances as well.
We're well positioned to capture any sudden demand shoot up that can happen, and capex is also being planned over the next 2 years.
Lakshminarayanan K G
Got it. You mentioned that three categories, which is ceramics, triply, and cast iron, these are pulling up growth in the cookware.
Is it in the range of more than 20% at an industry level, not especially for you, because one can see that even across some of the other players, are these three things growing at a very, very healthy clip, and what is the industry growth for these three categories?
Venkatesh Vijayaraghavan
It's 20% [plus?] .
Operator
Mr. Narayanan, may we please request you to self-mute your line if you are not speaking?
There is echo coming from your lines.
Venkatesh Vijayaraghavan
These categories are growing at 20% plus.
Lakshminarayanan K G
One last question from my side. Because of GST, there has been some channel filling, etc.
Now has it been any growth that actually shifted from Q3 to Q4 because of that? Second, whether all the channel inventory has been normalized as we speak now?
Venkatesh Vijayaraghavan
The channel inventory is normalized. Not much of impact because of GST in the Q4 performance as well.
I think there are no specific inventory-related challenges or inventory-related normalization to be done for the quarter.
Lakshminarayanan K G
Got it. Thank you.
Operator
Thank you. Next question is from the line of Anuj Sehgal from Manas Asian Equities Value Fund.
Please go ahead.
Anuj Sehgal
Hi. [unclear] [speaking?]
Operator
Mr. Anuj, you are not clearly audible
Anuj Sehgal
here.
Operator
[unclear] Request you to please use your handset, you are not clearly audible. Anuj, please use your handset and go ahead with your question.
As there is no response from the current questioner, we'll move to the next follow-up question from the line of Praneet from SJ Investments. Please go ahead.
Thank you so much for the follow-up again. I was wondering, I understand that right now the last year and this next 2 to 3 years we're likely to invest in our process and people and all of it, as a result our margins are compressed.
Do you think in the next 4 years, can we get back to our older margins of around 13% or when do you think we can get back to our old margin base?
R. Saranyan
See, as we had mentioned even in the previous quarters, I think the next few quarters, the investments will be getting in, so that will be a dip in the EBITDA margin. Our expectation is once these investments are done and then once we start seeing the results out of these investments, we should get back to our earlier margin of around 13%, 14%.
That's our target, we are working towards that.
These investments will probably go till next 2 more years, sir, or is it next few quarters?
Venkatesh Vijayaraghavan
It will go almost for 2 more years, yes.
Got it, sir. That's it from my side.
Thank you.
Operator
Thank you. Participants, to ask a question, you may press * and 1.
As there are no further questions from the participants, I now hand the conference over to the management for the closing comments.
Venkatesh Vijayaraghavan
Thank you. Thank you for an engaged session.
We look forward to many more good quarters as we move forward and happy to see some of these initiatives bearing fruit as well. We look forward to some of these volatilities curbing down so that business can come back to normal.
Thank you, and once again, thank you for a good session. Thank you.
Operator
Thank you, sir. On behalf of Ambit Capital, that concludes this conference.
Thank you all for joining us and you may now disconnect your lines.
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