- CEO
- Stefan Vasilev Genchev
- Full Time Employees
- 91
- Sector
- Commercial services
- Industry
- Advertising/Marketing services
- Address
- Sofia Bulgaria
- IPO Date
- Feb 20, 2008
- Business
- Billboard AD is a Bulgaria-based company engaged in the provision of commercial printing, out-of-home advertising, and integrated visual communication solutions. Founded in 2001 and headquartered in Sofia, Bulgaria, the company operates primarily across two core business segments: Digital Printing and Offset Printing. Through its comprehensive production infrastructure and authorized 3M Scotchprint graphic manufacturing status, Billboard AD manufactures, distributes, and installs a diverse portfolio of print and advertising products. Its wide-format digital printing operations encompass megaboards, billboards, building wraps, mesh and vinyl banners, illuminated signs, city lights, point-of-sale (POS) and point-of-purchase (POP) promotional displays, exhibition stands, textile printing, customized wallpaper, and specialized vehicle and transit fleet branding. Its offset printing and publishing division, operated principally through its subsidiary Dedrax AD, delivers commercial and packaging print products, including product packaging, cardboard boxes, multi-page catalogs, corporate brochures, magazines, books, calendars, flyers, corporate periodicals, labels, and specialty printed stationery, supported by full prepress, high-precision cutting, lamination, varnishing, bookbinding, and finishing services. In addition, the company provides industrial 3D printing, graphic design, urban advertising infrastructure management, and on-site assembly and installation services. Billboard AD caters to domestic and international corporate clients, marketing agencies, retail chains, and consumer goods companies across Bulgaria and broader European markets, including Romania, Germany, and France, supported by regional sales and production offices in Sofia, Plovdiv, Varna, and Burgas. In recent developments, Billboard AD has undertaken a major strategic expansion to scale its manufacturing capabilities and operational efficiency, committing 5.5 million Bulgarian levs to construct an advanced, ESG-compliant digital printing and outdoor advertising production facility in Kostinbrod, co-financed via a long-term investment credit facility from United Bulgarian Bank and featuring an on-site solar photovoltaic installation and automated waste recovery systems.