- CEO
- Biser Lozkov Lozev
- Full Time Employees
- 864
- Sector
- Finance
- Industry
- Financial conglomerates
- Address
- Sofia Bulgaria
- IPO Date
- Mar 5, 2001
- Business
- Rodna Zemya Holding AD is a Bulgaria-based diversified holding company engaged in the investment, management, and development of enterprises operating across retail commerce, wholesale distribution, real estate asset management, and construction. Founded in 1996 and headquartered in Sofia, Bulgaria, the company operates primarily across the Bulgarian domestic market through a portfolio of operating subsidiaries and real estate holdings. Its core business activities and commercial offerings comprise the operation of do-it-yourself (DIY) and home improvement hypermarket chains under the Praktis brand, providing building materials, hardware, tools, sanitary ware, ceramic tiles, flooring, paints, lighting, electrical equipment, and gardening supplies; the management and operation of large-format grocery and consumer goods hypermarkets under the HIT Max banner, offering fresh produce, packaged foods, beverages, household consumables, and general merchandise; commercial real estate development, property acquisition, and facility leasing services, focusing on modern retail parks, standalone commercial facilities, shopping centers, and logistics hubs; and specialized construction, project management, and infrastructure engineering services. In recent strategic developments, Rodna Zemya Holding AD has focused on expanding its regional commercial footprint through the development and leasing of modern multi-tenant retail parks across secondary and tertiary cities in Bulgaria, standardizing and modernizing the retail concepts of its Praktis and HIT Max store networks, and executing targeted capital allocation programs to strengthen logistics integration, supply chain infrastructure, and commercial asset yields.