Life Is Hard S.A.
BBVB:LIH0.48
RON
+0.00
(+0.42%)
ISIN
ROLIHCACNOR9
Return %
Stock
S&P 500
1Y
-32.11
14.20
3Y
-65.24
81.12
5Y
-74.81
68.34
Capital Structure
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in mil. unless spec.Growth Rates
FRC
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in mil. unless spec.Quarterly Revenue
FRC
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in mil. unless spec.Quarterly Earnings Per Share
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in mil. unless spec.Quarterly Dividends Per Share
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in mil. unless spec.Company Description
- CEO
- Eric Barna
- Full Time Employees
- 141
- Sector
- Technology services
- Industry
- Information technology services
- Address
- Floresti Romania
- IPO Date
- Dec 8, 2015
- Website
- lifeishard.ro
- Similar Companies
- Business
- Life Is Hard S.A. is a Romania-based information technology and software development enterprise specializing in insurance technology (InsurTech), digital transformation, smart city platforms, and custom enterprise applications. Founded in 2004 and headquartered in Cluj-Napoca, Romania, the company delivers proprietary cloud solutions, software-as-a-service (SaaS) products, and IT consulting services primarily to corporate clients, insurance intermediaries, and public sector institutions across Romania and the wider European market. The company structures its commercial offerings across several key product and service segments: InsurTech Platforms, centered on 24Broker.ro, a cloud-based enterprise resource planning and brokerage management system that automates insurance policy issuance, client portfolio management, claims monitoring, commission settlements, and regulatory compliance; Smart City and Civic Solutions, highlighted by CityLife, an interactive digital platform and mobile application enabling local public administrations to streamline citizen communication, incident reporting, municipal requests, and urban governance workflows; Specialized Industry Solutions, comprising 24Gaminvest, a dedicated management and operational reporting platform for the gaming and entertainment sector; and Custom Software Engineering and IT Consulting, offering bespoke web and mobile application development, cloud infrastructure architecture, API integrations, digital commerce deployment, cybersecurity auditing, and user experience design. In recent developments, Life Is Hard S.A. has pursued a regional ecosystem expansion through strategic mergers, acquisitions, and cross-industry alliances. The company has strengthened its digital commerce and marketing capabilities by acquiring significant equity interests in e-commerce developer Innobyte Publishing and performance marketing firm Performia Finance. In addition, the company has upgraded its core 24Broker suite with artificial intelligence-driven underwriting automation and expanded direct API connectivity with major institutional insurers, while reorganizing its corporate structure into integrated competence verticals to drive recurring SaaS revenues, scalability, and international client acquisition.