- Sector
- Consumer non-durables
- Industry
- Beverages: alcoholic
- Address
- Pucallpa Peru
- IPO Date
- Dec 10, 1980
- Business
- Cerveceria San Juan SA is a Peru-based brewing and beverage manufacturing company engaged in the production, bottling, distribution, and commercialization of beer, malt beverages, carbonated soft drinks, and bottled water. Founded in 1971 and headquartered in Pucallpa, Department of Ucayali, Peru, the company operates as an operating subsidiary of Union de Cervecerias Peruanas Backus y Johnston SAA, which forms part of the multinational brewing group Anheuser-Busch InBev SA/NV. Cerveceria San Juan primarily serves the Peruvian Amazon basin and eastern jungle territories, including the departments of Ucayali, Loreto, San Martin, Huanuco, and Madre de Dios, distributing its products to wholesale distributors, supermarkets, convenience stores, traditional retail bodegas, and on-premise hospitality venues.
The company classifies its operations into four core product lines: Beer and Alcoholic Beverages, comprising its regional flagship brand San Juan; mainstream domestic lagers including Cristal and Pilsen Callao; premium, super-premium, and imported brands including Cusquena (Dorada, Trigo, and Negra), Stella Artois, Corona Extra, Budweiser, and Michelob Ultra; as well as regional value brands including Pilsen Trujillo; Non-Alcoholic Malt Beverages, featuring nutrient-fortified malt drinks marketed under the Maltin Power brand; Carbonated Soft Drinks, including fruit-flavored and specialty sodas marketed under the Guarana Backus and Viva Backus brand names; and Bottled Waters, comprising natural mineral water and purified water marketed under the San Mateo brand. Cerveceria San Juan operates a centralized manufacturing and bottling plant in Pucallpa, outfitted with automated brewing, fermentation, bottling, and canning lines, alongside an integrated supply chain network coordinating road and river freight logistics across eastern Peru.
In recent operational developments, Cerveceria San Juan has accelerated the modernization of its commercial and manufacturing infrastructure. The company has integrated its commercial distribution with the BEES business-to-business digital e-commerce platform, enabling automated point-of-sale inventory management, real-time replenishment, and tailored financial services for traditional retailers across the Amazonian region. In manufacturing, the company has implemented industrial efficiency upgrades and capital investments at its Pucallpa facility, focusing on automated packaging line optimizations, energy efficiency enhancements, and advanced water treatment and circularity systems aligned with corporate sustainability benchmarks. Additionally, Cerveceria San Juan has broadened its regional beverage offerings through the rollout of premium and low-carbohydrate brand variants such as Michelob Ultra, while expanding returnable glass bottle distribution and lightweight aluminum packaging to strengthen supply chain resilience and lower transportation emissions across remote river transport routes.