Magasin General SA
BBVMT:MAG12.37
TND
-0.58
(-4.48%)
Magasin General SA
BVMT:MAG
(Tunis Stock Exchange)
Recent
price
12.37
P/E
ratio
- -
div
yld
- -
ROIC.AI
Capital Structure
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in mil. unless spec.- Similar Companies
- Business
- Magasin General SA is a Tunisia-based retail distribution company primarily engaged in the operation of supermarket chains, convenience stores, and specialized retail outlets across Tunisia. The company operates an extensive nationwide multi-format store network under commercial banners such as MG Maxi, MG City, MG Proxi, and Batam. Magasin General offers a broad range of consumer merchandise organized across food and non-food categories, comprising fresh produce, meat, poultry, seafood, dairy products, bakery items, packaged food, and beverages; personal hygiene, cosmetics, and health and beauty care goods; household maintenance, laundry, and cleaning products; apparel, footwear, and home textiles; kitchenware, tableware, and small furnishings; and consumer electronics, multimedia devices, and large and small household appliances primarily sold through the Batam store network. In addition to third-party national and global consumer brands, the company markets private-label goods developed through its strategic alliance with French retailer Auchan. In recent developments, Magasin General has executed comprehensive operational and strategic modernization programs aimed at optimizing its store footprint, refurbishing existing retail locations, and streamlining supply chain operations through centralized logistics platforms. The company has accelerated its digital transformation initiatives by rolling out modern point-of-sale infrastructure, enhancing customer loyalty systems, and expanding its omnichannel and e-commerce shopping capabilities. Additionally, Magasin General has reinforced its technical cooperation and sourcing partnership with Auchan Retail to improve private-label product availability, enhance inventory management, and implement modern merchandising standards across its store formats. Founded in 1888, Magasin General SA is headquartered in Tunis, Tunisia, and operates as a key retail subsidiary of the Bayahi Group.