- Sector
- Retail trade
- Industry
- Department stores
- Address
- Megrine Tunisia
- IPO Date
- Apr 1, 1995
- Business
- La Societe Nouvelle Maison de la Ville de Tunis-Monoprix SA is a Tunisia-based retail company primarily engaged in the operation and management of a nationwide network of supermarkets and department stores. Founded in 1933 and headquartered in Megrine, Tunis, Tunisia, the company operates as a core retail subsidiary of Groupe Mabrouk, serving retail consumers and households across urban and regional markets throughout Tunisia. The company distributes a diverse portfolio of consumer merchandise structured across several core business segments, including food and grocery products such as fresh fruits and vegetables, butcher meats, poultry, seafood, dairy items, bakery and confectionery goods, packaged dry foods, canned products, non-alcoholic beverages, and frozen foods; non-food consumer goods encompassing household cleaning products, personal care items, cosmetics, health and beauty aids, kitchenware, tableware, home organization goods, and small domestic appliances; apparel, footwear, and fashion accessories offering ready-to-wear clothing collections for men, women, children, and infants, as well as home linens and textiles; and leisure and cultural products comprising stationery, toys, multimedia accessories, and seasonal merchandise. Alongside international and national branded merchandise, the company markets an extensive portfolio of private-label products under the Monoprix label and exclusive store brands, and provides value-added customer services, including digital loyalty card programs, click-and-collect shopping, and localized home delivery. The company supports its core supermarket operations through specialized subsidiaries and affiliates involved in retail real estate management, warehousing, distribution logistics, and fashion franchising, including Societe Immobiliere Tuniso-Francaise. In recent operational and strategic developments, La Societe Nouvelle Maison de la Ville de Tunis-Monoprix SA has accelerated its omnichannel retail initiatives by expanding e-commerce ordering channels and local delivery partnerships; executed widespread store network renovation and remodeling programs aimed at enhancing customer experience and optimizing retail floor space; deployed energy-efficiency and sustainability projects across retail outlets, including photovoltaic solar installations and energy-efficient refrigeration upgrades; expanded its private-label and locally sourced product assortments to counter macroeconomic inflationary pressures and provide cost-effective alternatives to consumers; and streamlined its central purchasing and supply chain management systems to improve inventory turnover, contain operating costs, and strengthen operating margins.