- Sector
- Consumer non-durables
- Industry
- Beverages: non-alcoholic
- Address
- Tunis Tunisia
- IPO Date
- Oct 3, 1990
- Business
- Société de Fabrication des Boissons de Tunisie SA (SFBT) is a Tunisia-based beverage and agro-industrial conglomerate primarily engaged in the manufacturing, bottling, marketing, and distribution of alcoholic and non-alcoholic beverages, as well as food and packaging products. Founded in 1889 and headquartered in Tunis, Tunisia, the company operates as a key regional affiliate of the French multinational Groupe Castel (Brasseries et Glacières Internationales) and maintains leading market share across the Tunisian beverage sector.
The company operates through four core business segments: Beer, Soft Drinks, Mineral Waters and Juices, and Agro-Industrial and Packaging Products. SFBT provides a diversified portfolio of proprietary and licensed products; its beer segment manufactures and distributes flagship domestic lagers and specialty beers, including Celtia, Stella, Stella Gold, Stella Black, and Legend by Celtia, alongside non-alcoholic brews like Celestia and internationally licensed labels such as Beck’s, 33 Export, and Löwenbräu; its soft drinks division produces and distributes carbonated beverages comprising the proprietary brand Boga, as well as internationally licensed brands including Coca-Cola, Fanta, and Sprite; its mineral waters and juices division bottles and markets still and carbonated waters and fruit juices under brand names such as Safia, Aïn Garci, Marwa, Melliti, and Cristalline; and its agro-industrial and packaging activities include dairy processing through subsidiaries such as SOCOLAIT, as well as the manufacturing of plastic preforms, caps, crown corks, and PET packaging through specialized units like Preforme. SFBT primarily serves wholesale distributors, large retail chains, hotels, restaurants, and traditional convenience outlets throughout Tunisia, supported by manufacturing facilities and regional distribution subsidiaries including SOSTEM, Société Tunisienne des Boissons du Nord (STBN), Société Tunisienne des Boissons de l'Ouest (STBO), and Société d'Embouteillage des Boissons Gazeuses (SEABG), while also conducting selective export operations to North African and European markets.
In recent developments, SFBT has implemented strategic initiatives to expand its industrial capabilities and diversify revenue streams. The group advanced the strategic acquisition project of Carthage Grains, positioning grain processing and agribusiness as major growth vectors. The company has maintained an extensive capital expenditure program, investing approximately 40 million Tunisian dinars into modernization of high-speed bottling lines, expansion of PET and can packaging capacity, and supply-chain infrastructure. SFBT has expanded its beverage offerings with new product variants, including craft-style malt formulations and non-alcoholic alternatives to cater to shifting domestic consumer preferences. In executive governance and organization, the company transitioned leadership under Director General Elyes Fakhfakh, renewed board mandates through 2028, and enacted internal operational reorganizations across its soft drink and juice subsidiaries to optimize production efficiencies and mitigate input cost volatility.