- Business
- MCH Group AG is a Switzerland-based holding company specializing in live marketing, exhibitions, and events. The company operates through three primary business segments: Art Basel, which organizes leading international art fairs in Basel, Hong Kong, Paris, and Miami Beach, complemented by digital initiatives such as the Art Basel Shop; Live Marketing Solutions, encompassing agencies MC², MCH Global, and Expomobilia that provide strategic consulting, design, and execution of tailor-made brand experiences including immersive brand worlds, pop-ups, and international trade show appearances; and Exhibitions & Events, which stages flagship trade fairs such as Swissbau, Igeho, Holz, and Giardina, operates event infrastructures including Messe Basel, Messe Zürich, and Messe Beaulieu Lausanne, and manages guest events and congresses.
Founded in 1916 with roots in the Schweizer Mustermesse and headquartered at Messeplatz 10 in Basel, Switzerland, MCH Group serves global industries including art, construction, hospitality, woodworking, and healthcare through its platforms that foster networking, innovation, and business growth. The company maintains wholly-owned subsidiaries such as MCH Swiss Exhibition (Basel) Ltd, MCH Swiss Exhibition (Zurich) Ltd, and MCH Beaulieu Lausanne SA, and extends operations across Europe, Asia, and North America via its events and marketing services.
In recent developments, MCH Group reported a strengthened half-year net profit of CHF 5.3 million and EBITDA of CHF 18.9 million for the first half of 2025, marking the third consecutive positive result driven by efficiency measures and cost optimizations under its redefined Strategy 2030. The company launched the MesseQuartier Basel initiative to revitalize the area as a hub for culture, business, and events, including hosting activities for UEFA Women’s Euro 2025, and entered a strategic partnership with Bits & Pretzels by acquiring a 50% stake in health-tech events AG to organize the health.tech global summit in Basel starting March 2026. Additional changes include a partnership with IWB, appointment of a new Board of Directors member in April 2025, and a leadership transition announced in March 2025, alongside ongoing investments in profitability and international growth.