Boozt AB (publ)
BZTAF
Other OTC10.46
USD
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Boozt AB (publ)
BZTAF
(Other OTC)
Recent
price
10.46
P/E
ratio
- -
div
yld
- -
ROIC.AI
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in mil. unless spec.- Similar Companies
- Business
- Boozt AB (publ) is a Sweden-based e-commerce company specializing in fashion and lifestyle products. The company operates primarily through its online platforms Boozt.com and Booztlet.com, offering a wide range of products including fashion apparel, shoes, accessories, kids' wear, home goods, sports equipment, and beauty products. Boozt focuses on providing a curated shopping experience with a strong emphasis on local and Nordic brands. Founded in 2007 and headquartered in Malmö, Sweden, Boozt supports operations through multiple offices and fulfillment centers across the Nordic region and Europe, including technology hubs in Copenhagen, Aarhus, Vilnius, and Poznań. Boozt targets the Nordic market and broader European countries such as Germany, France, and the Netherlands, catering to both consumers and business partners. The company operates a multi-brand e-commerce platform with an additional outlet channel through Booztlet.com, which handles inventory clearance and prior season stock sales. Boozt also runs physical retail stores under the Beauty by Boozt and Booztlet names. Its business model integrates proprietary payment solutions, marketing services, and data intelligence to enhance the customer experience and operational efficiency. Recent major developments include Boozt's strategic acquisition of a 66.7% stake in Danish fashion brand Rosemunde ApS in 2021, aimed at vertical integration and expanding its fashion value chain expertise. In 2024 and 2025, Boozt continued to invest in technology and innovation, acquiring longtime technology partner Estina to strengthen platform capabilities and gain full control over its e-commerce infrastructure. The company is also advancing its AI-driven personalization and curation capabilities to improve customer loyalty and engagement. Financially, Boozt projects revenue growth in the range of 0% to 6% for 2025, with a focus on normalizing inventory levels and generating strong free cash flow. Boozt employs around 1,100 staff and operates in multiple segments including fashion, kids, sports, beauty, and home. Its platform offers owned and partner brands and aims to increase market share while improving profitability through vertical expansion and enhanced control of the supply chain. This positions Boozt as a leading Nordic online fashion and lifestyle retailer with growing influence across Europe. Overall, Boozt combines e-commerce, innovative technology, and strategic brand partnerships to drive growth in the competitive Nordic and European apparel and lifestyle markets, leveraging acquisitions and technological investments to enhance its market position and customer offerings.