Operator
Ladies and gentlemen, thank you for standing by. Welcome to the Central Garden & Pet's Fourth Quarter and Fiscal Year 2012 Financial Results Conference Call.
My name is Jamie, and I will be your conference operator for today. [Operator Instructions] As a reminder, today's conference is being recorded.
Operator
This time, I would like to turn the conference call over to Steven Zenker, Vice President of Investor Relations and Communications. Please go ahead.
Steve Zenker
Thank you, Jamie. Good afternoon, everyone.
Thank you for joining us. It's my pleasure to welcome you to today's call and to introduce our other speakers.
Steve Zenker
With me on the call today are Bill Brown, Central's Chairman and Chief Executive Officer; Gus Halas, President and Chief Executive Officer of the Central Operating Companies; and Lori Varlas, Central's Chief Financial Officer.
As a reminder, we issued a press release this afternoon providing our results for fourth quarter and fiscal year 2012 period ending September 29, 2012. The press release is available on our website at www.central.com.
Before I turn the call over to Bill, I would like to remind you of the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. The statements made during this conference call, which are not historical facts, including expectations for improved efficiency and profitability from the company's transformation initiatives, are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those set forth in or implied by forward-looking statements.
These risks are described in Central's Security (sic) [Securities] and Exchange Commission filings. Central undertakes no obligation to publicly update these forward-looking statements to reflect new information, subsequent events or otherwise.
Now I will turn the call over to Bill Brown. Bill?
William Brown
Thanks, Steve. Good afternoon, everyone.
William Brown
Before Gus and Lori detail the quarter for you, I want to offer some thoughts on the fiscal year that we have just concluded.
As most of you know, 2012 was a year of transformation for Central. We began with our shift from a portfolio of over 20 separately run businesses into an integrated multi-brand packaged goods company.
As we move into 2013, we remain as committed as ever to our goal of putting Central on a path of sustainable growth and profitability for our shareholders.
We are also maintaining our focus on meeting the needs of our customers and making it easier for them to work with us. This past year, we have made good progress towards this objective by aligning our employees and assets properly.
We are well along the path to a complete structural transformation of the company. We've added marketing and innovation talent, eliminated many unproductive silos, launched functional shared services, taken costs out of the business and simplified our supply chain.
We've also made progress on establishing uniform processes and procedures across the organization and are pushing to instill operational excellence in all that we do. At the same time, even as we make significant changes inside our company, we know that we need to keep our eyes on our customers.
Our top priorities for 2013 is to make sure that we are consistently meeting customer needs and are providing them with the excellent service that they deserve.
We are continually working to enhance their experience, and our operational changes must support, not interrupt, these efforts. To this end, we're taking some deliberate actions that have changed our cost savings and other operational targets.
Decisions like these involve trade-offs that are clearly the right thing to do to ensure that we can provide our customers with the best possible experience. This also means our cost-saving initiatives will be somewhat impacted as we adjust our customer service and fulfillment activities to suit a different environment.
Gus will provide you details on that in just a moment. While we still have considerable work to do, we're well on our way of creating a new Central.
The real financial benefits of this work that we have done are yet to come. We look forward to seeing further progress in fiscal 2013.
And with that, I'll turn it over to Gus. Gus?
Gus Halas
Thanks, Bill. I'm going to start off by giving you some insights as to how our transformation is progressing.
Gus Halas
Over the past year, we have made a great deal of headway on our transformation initiatives. By design, different areas of the organization are progressing towards their transformation goals at different speeds.
At this point, our sales organization is the furthest along, where we have invested in standardized training and now are operating by category and by channel. We have eliminated multiple teams servicing the same customer and, overall, have made it easier for our customers to do business with us.
Marketing and procurement have also shown considerable progress. As we have beefed up our personnel and capabilities in these areas, we have seen market share gains over the past 2 years in the areas where we have focused on incremental marketing resources.
I'll give you some examples of that in just a minute.
The operational excellence initiatives in areas such as manufacturing, facility closures and sales and operational planning processes are not as far along. These are areas where our processes were previously less developed.
We're now developing the proper procedures and metrics to improve our cycle times, reliability and waste reduction. All of this should lower our costs, improve our profitability and service our customers better.
These initiatives take longer but are key to a lower-cost profile.
Bill mentioned earlier that our top priority in 2013 is to make sure our customer needs are met. Therefore, we're making trade-offs to stay focused on these needs.
We are now targeting the end of calendar year 2015 to achieve $120 million in run rate cost savings we laid out last year. Adjusting the pace of our cost savings initiatives ensures that we're putting our customers first while still making significant progress on consolidating facilities, moving to a common ERP system and a wealth of other initiatives we have been advancing.
With approximately $20 million of run rate savings as we exit fiscal 2012 and a target of a cumulative $40 million in run rate savings as we exit fiscal 2013, we are making meaningful progress in lowering our cost structure. The cost savings we achieved in fiscal 2012 were offset by transformational costs and, therefore, had no impact on the bottom line.
Also, we increased our investment, as planned, in brand building and innovation. In these 2 areas combined, we increased our 2012 spending by over 20% from the prior year.
Due to the importance of building our master brands and the momentum we have achieved, we expect to further increase spending in these areas in 2013. Of course, we expect to utilize some flexibility as to where we spend those incremental dollars.
In the areas where we have invested in our brands, we have seen results. For example, over the last 2 years, we have put considerable effort into developing and implementing a master brand strategy for our Pennington Smart Seed and Amdro garden brands, along with our flea and tick products in our Pet segment.
These businesses have gained meaningful market share, and we expect them to be strong contributors to our company in 2013 and beyond.
These successes highlight the power of innovation and marketing. Now we seek to build on these processes.
For example, we aim to leverage the brand awareness of Adams line of products to boost sales of our Adams flea and tick brand topical products and its unique applicator and claims. The halo effect of advertising a master brand improves the return on our marketing dollars.
We will support the spring rollout of our new Adams home spray for flea and tick that includes bedbug control. Extending our brands in this way is another important part of our growth strategy.
Let me give you a couple more examples of innovative new product features we have lined up for this spring. In both our Amdro and Pennington lines, we will be launching products that utilize new application processes for some of our control and fertilizer products.
The new delivery systems of these new products will eliminate many more -- many of the very unpleasant aspects of yard care relating to application, ease of use and storage. These innovations have already been very well-received by our customers, and we will be entering the Garden season with superior store placement and a substantially higher sell-in than a year ago.
The impact of these products should begin to benefit the company in our second fiscal quarter.
Now I'd like to take a minute to update you on our progress and metrics we laid out a year ago. Based on initiatives completed to date, our run rate savings exiting fiscal 2012 was $20 million.
We expect our run rate as we exit calendar 2012 will remain at the $20 million, short of our $30 million run rate target as certain initiatives are not yet complete.
We have reduced our SKU counts by 16%, halfway to our multi-year goal of 30% to 35% reduction. We closed 9 distribution and manufacturing facilities in 2012 while opening and upgrading others, leaving us with a net reduction of 5 facilities for fiscal 2012.
The important part is this resulted in a reduction of 459,000 square feet or 6% less than last year. We will continue to focus on reducing our footprint over the next few years.
We have continued to reduce the number of ERP systems and currently stand at 7, down from 11 at the beginning of 2012. We continue to focus on reducing the number of systems, and more importantly, we have also identified opportunities to optimize current SAP implementations.
Shifting our attention to optimization will improve efficiencies. However, the trade-off is stretching out the period for SAP consolidations.
In terms of inventory, while we initially anticipated driving our inventories down by $60 million to $70 million in 2012, this is an area which we must operate with extreme care.
Our customers are increasingly looking for their suppliers to be more nimble. As they are attempting to reduce their inventory levels, we have to be more responsive.
We recognize that servicing our customers require more flexibility on our side regarding how we think about managing our own inventory reductions. So we're not providing a target for inventory reduction at this time.
While we will continue to seek ways to free up capital and lower inventory over time, our commitment to our customer needs and will be our #1 priority.
I also want to mention initiative we spent a great deal of time on recently. We had a very thorough profitability analysis of our products item by item.
This activity has helped us focus intensely on costs we pay for our inputs, as well as the pricing dynamics of the marketplace. This has enabled us to make better pricing decisions and better align our prices and costs, which should help drive profitability.
Before I turn it over to Lori, I want to offer a few thoughts on how we think -- how we see things trending for the first quarter of 2013. In the first 2 months of the quarter, revenues in our Garden segment have been lower than a year ago.
In addition, Hurricane Sandy had a very large impact on our Pet segment. The storm affected several of our facilities in Northeastern U.S.
While physical damage was minimal, the disruption to the business in the localized retail environment lasted several weeks. As a result, we expect our first fiscal quarter of 2013 of sales and earnings will be below same quarter of 2012.
Despite the first quarter trends, we are very optimistic about the upcoming Garden season, which encompasses our second and third fiscal quarters, January through June. Our optimism stems from the new innovations in Garden I mentioned earlier and that have already been very well-received by our customers, which will be entering the Garden season with favorable store placement and substantially higher sell-in.
We also do not expect to have the reoccurrence of the fill rate disruptions we had last spring.
We have learned a great deal over the past year, and armed with that knowledge and insight into the evolving marketplace, we continue to tweak the individual initiatives within the transformation. Based on smart decisions and business trade-offs, our overall goal for the transformation is to build a company that scales and grows better to serve our customers and increase profitability for our shareholders.
With that, I'll turn it over to Lori. Lori?
Lori Varlas
Thanks, Gus. Our press release issued this afternoon covers most of the financial aspects of the quarter, but I'll give you some color on the results.
Lori Varlas
As a reminder, the 2012 fourth quarter and fiscal year included an extra week of sales and expenses versus the same period a year ago.
Beginning with the fourth quarter. On a consolidated basis, sales increased 5% in the quarter due to the extra week of sales in the quarter and continued strength in our Pet segment.
I'll speak to the individual segments in a minute.
Our consolidated gross margin for the quarter improved 40 basis points to 26.5% from 26.1% in the fourth quarter of 2011. This improvement was due primarily to product mix, including a greater percentage of animal health product sales versus a year ago.
An improvement in wild bird feed gross margins was also a positive factor. These improvements helped offset the negative impact of higher product returns in our seasonal décor business.
Despite a higher consolidated gross margin, our consolidated operating margin for the quarter was lower due primarily to higher marketing and innovation costs, as well as spending towards our transformation. I'll get into those specifics in just a minute.
Let's discuss our segment results starting with Pet. In the Pet segment, fourth quarter sales were up 12%, benefiting from the extra week in sales, as well as continued growth in the flea and tick category and professional pet control products.
Revenue growth in our Pet distribution business was also strong. Without the extra week of sales, Pet segment sales would have increased 4%.
Operating margin in our Pet segment declined 50 basis points, impacted by higher marketing expenses to support our sales growth and brand building activities, benefiting both current and future quarters.
In our Garden segment, fourth quarter sales decreased 3% versus the prior year or down 10% without the extra week. Grass seed sales rose significantly, erasing some of the large grass seed revenue deficits earlier in the year.
However, décor and fertilizer revenues declined, more than offsetting the grass seed gains. As a reminder, our fourth and first fiscal quarters are a much smaller percentage of our overall annual Garden revenue, as the Garden season primarily spans our second and third fiscal quarters.
Operating margin for the Garden segment decreased 60 basis points, impacted by higher seasonal décor returns, as well as lower margin in the grass seed business. The lower grass seed margin was a result of several factors, including mix of product sales and seed commodity inflation ahead of planned price increases.
Let's spend a few minutes on the SG&A expenses. On a consolidated basis, SG&A expense as a percentage of sales for the fourth quarter increased to 28.6% from 27.3% in the fourth quarter of 2011 due in large part to an increase in marketing expenses.
These marketing expenses include strategic expenses such as advertising promotions, as well as other structural marketing costs, including salaries, registration fees and marketing research. Expenses incurred related to our transformational change in the quarter were $4.1 million compared to $1.7 million in the fourth quarter of 2011.
For fiscal year 2012, our transformation investment was $12.1 million, which included $2.7 million of sales and training expenses from early in the year that we did not previously call out.
We exited fiscal 2012 with a run rate of cost savings of approximately $20 million. The transformation savings achieved in fiscal 2012 were more than offset by spending for our transformational activities and our increased brand building and innovation initiatives.
Our Q4 effective tax rate was 39.9% compared to 17% in Q4 2011. Our full year tax rate was 36.7%, in line with historical norms.
In terms of bottom line results, our fourth quarter net loss totaled approximately $10 million compared with an $11 million net loss in Q4 2011. Our fourth quarter loss per diluted share was $0.21 both in 2012 and 2011.
The fourth quarter results also included $2.4 million of additional transformation costs over what we spent in Q4 2011.
Into our fiscal year 2012 results, for fiscal year 2012, sales rose 4%, driven by a 9% gain in our Pet segment sales. Garden segment sales were relatively flat for the year.
Operating margins for the company in fiscal year 2012 was 4.4% versus 5.2% a year ago, impacted by increased marketing expenses and transformation costs. On a GAAP basis, EPS for fiscal year 2012 was $0.44 versus $0.50 in fiscal year 2011.
The results for the year include $12.1 million of transformation costs versus $4 million a year ago.
Let's turn to our balance sheet. We ended the year with $71 million in cash and short-term investments and no borrowings on our revolving credit facility.
This compares with $30 million at the end of 2011. For fiscal year 2012, cash generated by operating activities was $89 million, an increase of $38 million over the cash generated in the prior year.
Net debt was $450 million, up from $436 million a year ago. As you may recall, we added $50 million to our 8.25% senior subordinated notes in February 2012 earlier this year.
Our total leverage ratio at quarter end was 4x, in line with our targeted range of 2.5 to 4x.
Our capital expenditures for the fourth quarter were $13 million versus $11 million last year. For the year, our capital expenditures totaled $40 million, which is in line with our expectation.
As you may recall, we have planned to spend substantially more this year than the level of CapEx we averaged over the last several years. We invest in the transformation included in the consolidation of plants and acceleration of our ERP implementation.
We expect our CapEx to be at a similar level for 2013 as we move forward with the transformation.
Inventories at the end of the period were relatively flat from last year. As Gus mentioned earlier, we had targeted to reduce inventories in fiscal year '12 but chose instead to build inventories ahead of the season, ensuring they can be more flexible to meet the changing inventory policies of our customer, as well as take advantage of strategic buying opportunity.
We did not purchase any stock under our outstanding share authorization program in the fourth quarter, and approximately $52 million remains available.
Lastly, before we go to the Q&A part of the call, I want to give you an update on our expectations for investment and cost savings related to the transformation. We currently anticipate spending between $5 million and $8 million on the transformation in fiscal year 2013.
We are targeting an additional $20 million of run rate savings by the end of fiscal 2013, resulting in a targeted total of $40 million after the first 2 years of the transformation. We will continue to invest some of these savings in marketing and innovation to drive growth and the expenditures required to bring about the transformation, and we expect some will flow to the bottom line.
These costs and benefits of the transformation will be lumpy across the quarter as various initiatives are moving at different speeds by design.
As we move into fiscal 2013, we are focused on meeting the needs of our customers, executing across the business to drive growth and profitability and building for the future through our transformation to an integrated multi-brand company.
We appreciate you joining us for the call this afternoon. Now Bill, Gus and I would like to take your questions.
Jamie, would you please open the call to Q&A?
Operator
[Operator Instructions] And our first question comes from Joe Altobello from Oppenheimer.
Joseph Altobello
First question, I just wanted to address the issue you mentioned in terms of keeping customer service levels high. You mentioned that a couple of times -- actually, a number of times on the call.
And I'm curious, did you guys have any issues with customer service in the quarter or during the year? Or is this just something that is sort of ongoing?
Gus Halas
Joe, if you remember last year, we had some fill rate issues that we talked about. And the fact that we didn't meet what our commitments were to the customers, our fill rate fell below our expectations.
So this year, while we not only did not lose any customers, we're actually going to benefit with a lot of sell-in, especially in the Garden area. We want to make sure that we don't have a reoccurrence of that.
So when we're saying we want to meet the customer requirements, it's precautionary measure more than it is, that we expect a lot of trouble along the way. I think between our S&OP, between facilities are communicating everything else that we're doing, we wouldn't have any problem.
But this is extra insurance to ensure that no customer -- no customer's fill rate falls below an acceptable level.
Joseph Altobello
Okay. So you guys are referring to what happened back in the March quarter, not anything new after that?
Gus Halas
Correct.
Joseph Altobello
Okay. Okay, got it.
And then in terms of the Garden business, you mentioned that the first 2 months of the quarter are below year-ago levels. I'm not sure if you've mentioned why that is.
If maybe you could give us a sense of that as well.
Gus Halas
It's a number of factors. The -- our décor and pottery business is a bit down.
The weather has been a bit inclement. Sandy was obviously impactful.
There's a number of factors. But the one thing, as I mentioned earlier, we're very optimistic based on our sell-in to our customers.
We're going into this year feeling very, very good about where our -- not only how much we're selling in, but also our placement in the stores being that we've got end-caps and specific areas that see more traffic and potentially could provide more revenue.
Joseph Altobello
Okay. And just one last one, if I could.
I guess just directionally how you guys are thinking about fiscal 2013 versus fiscal '12. Obviously, the last couple of years have been a bit challenging, but just curious what you're thinking in terms of maybe top and bottom line growth this year.
Lori Varlas
Yes. So as we think about 2013, as Gus mentioned, we're very much looking forward to the Garden season in our second and third quarter.
We will continue focusing on doing transformational activities that grow our top line and improve our profitability. That being said, we will continue to invest in the transformation.
We've just finished 2012 and looking forward to continuing on that journey. So while we'll have run rate savings as we exit fiscal 2012, we also have additional measures we're taking next year to continue to drive those -- that profitability going forward.
Gus Halas
And just a couple of other areas. One is on -- we keep our commodity costs very much in front of us and try to buy ahead in order to ensure that we don't get caught short.
So that's one item. The other is we -- as I mentioned earlier, we went through literally every SKU in our profitability analysis in order to -- and compare that with what the market was like and try to match up in order to ensure our profitability stays at an acceptable level.
Operator
Our next question comes from Bill Chappell from SunTrust.
Unknown Analyst
This is Vijay [ph] on for Bill Chappell. And my question is, what is your inflation analysis in the grain costs?
And how do you see it affecting the bird seed business for next year?
Lori Varlas
Yes. So as we think about our commodity costs, the input for our grains -- grain and bird seed across the year increased about 11% year-over-year on a full year basis.
So as you may recall last year, grains rose quickly and steeply. We continued to see increases across the year and took price increases to help offset those input cost rises.
We saw a little bit of moderation in the fourth quarter, but still, across the year, commodity rose. Because just as soon as one comes down, another goes up.
So I'm thinking of a couple of the ingredients that last year, sunflower was challenged. This year, it's millet.
But across the year, again it's about 11% increase.
Unknown Analyst
And then just for clarification purposes, can you just remind me of your current leverage ratio? And are you close to any of your covenants?
Lori Varlas
Sure. So we exited the year with a leverage ratio of 4x.
We are in compliance with all debt covenants at September 29 as we exited the year.
Operator
Our next question comes from Karru Martinson from Deutsche Bank.
Karru Martinson
Just on the $120 million savings target, I mean, if we're exiting 2013 with a $40 million run rate, it just kind of seems that $80 million, given how many moving parts there are and we're certainly seeing that right now, it seems like a very back-ended heavy lifting that needs to be done there. I mean, how confident are you on that total $120 million number?
Gus Halas
The $120 million number -- as I mentioned earlier, the $120 million number is something that we can achieve. It's identified and it's with plans in order to attack every aspect of it.
I think the better question is going to be, what's our appetite, what's the decision of the company and how fast we get to it. And it's a matter of priorities and making sure that we do not create conflicts in our priorities that would retard the whole process.
But the number -- the numbers that we're talking about, the $120 million, is something that's achievable, identifiable and we can attack it. However, in any transformation at any time in the process, you start to have to make decisions on what you're going to prioritize, what's going to slow down, what's going to go faster, what kind of resources you're going to apply to it and how much money you're going to spend.
That is what we're dealing with, and that's what every transformation deals with. So we make decisions on how much we're going to be able to spend.
The ultimate goal is achievable.
Karru Martinson
Okay. And when we look at the inventory target, I mean, we had kind of reduced that back in August when we spoke, and you guys were looking at a couple of line reviews coming up.
As we take a step further away from that $60 million to $70 million is -- kind of infer that those line views went very well and perhaps you've gained some shelf space and now you need to -- that sell-in is going to be absorbing part of that inventory reduction target originally?
Gus Halas
Well, it's a couple of issues. One, let me bifurcate the questions.
We had excellent line reviews. We've got good innovation.
The team was on top. And we've got excellent opportunities.
So yes, from that aspect, we did have good line reviews. Also, at the same time, we need to make sure that we have a very, very high fill rate.
So we want to make sure that we're building and we have the Garden season in hand before we ever step into the season. And then the last part is, we will opportunistically take advantage of anything that we can buy ahead that's commodity cost, that is subject to commodity impact.
So it's a 3-parter, if you will. That's provided we had inventory.
Karru Martinson
Okay. And then just lastly, as we look at kind of the broader landscape, in terms of acquisitions or areas where we could plug into the business, understanding that you have a lot on your plate with the transformation, how are you guys looking at acquisitions?
And what's the potential there?
Lori Varlas
Sure. So we've chatted about before, we're always out there understanding what's in the marketplace, looking for something that could be accretive and additive to our business.
We are first prioritized, as you think from a cash perspective, on investing in our operations and growing the company. But we continue to look for acquisitions to be accretive, but they have to be at the right price.
We want to make sure that we invest wisely and use our cash wisely.
Operator
Our next question comes from Carla Casella from JPMorgan.
Paul Simenauer
Paul Simenauer on the line for Carla Casella. First, I was wondering, can you remind us when you put through price increases this year and if you intend to raise costs in 2013?
Lori Varlas
Yes. So we did take pricing this year as we moved throughout the year.
Some things we're able to do during the year. Some things we do through line reviews on an annual basis.
I believe Gus mentioned in his comments a little bit about, from a grass seed perspective, why costs have been rising and grass seed is ahead of some of the price increases we expect to realize in the future quarters.
Paul Simenauer
Do you intend to raise costs in 2013 at all?
Lori Varlas
Prices, we are continually looking at the cost of our input cost and evaluating and then working with our retail partners to make sure we price it appropriately.
Paul Simenauer
Right. And then do you know how much pricing you might take on average?
Lori Varlas
It's really a mixed bag across the portfolio of products. As Gus mentioned, we looked at -- in detail SKU by SKU at our costs and pricing profiles, and it's really mixed.
And we work with our retail partners to make sure, again, the pricing is appropriate.
Gus Halas
Just to emphasize and put a fine point on that, there are 2 components: one, they are the commodity costs that we constantly have to guard against in terms of them getting out of hand; and two, making sure that we're in line with marketplace and we're not creating an untoward environment for ourselves.
Paul Simenauer
Okay. And then maybe you can talk about the competitive response to your increased marketing and brand investment.
What's going on there?
Gus Halas
Well, I mean, obviously, the competition has done and will continue to do what they're going to do. The only thing that we have to do is position ourselves, brand ourselves, be able to sort of say who we are and what we represent.
So far, anything that we have spent marketing dollars in order to perpetuate our master brand strategy, we've been successful and we've gained market share. So, I mean, a lot of times, you can't affect what the competition is going to do.
Sometimes you're going to spend a lot more, sometimes you're going to spend less. The only thing we've got to do is make sure that the market knows exactly who we are, what we stand for and why we have permission to play in that space the way that we're playing.
Paul Simenauer
Okay. And then one last question.
You guys grew your sales with other manufacturers' products faster than your own brands, I think, in the quarter. I was wondering if this is an initiative going forward or a onetime event.
Lori Varlas
As you think about our distribution business, we saw a strength in some of the Pet food categories in our third party. And so it's just a matter of growth in the marketplace.
I think there's an emphasis around premium brands.
Operator
[Operator Instructions] Our next question comes from Tony Bartsh from Park West.
Anthony Bartsh
Based on the new products that you sold in at Garden that you said you have substantially higher sell-in, is it fair to assume that those margins also have higher-than-average corporate margins for the Garden segment?
Gus Halas
We have not spelled that out. I mean, that would mean an implicit comment, and we haven't commented on where the margins are.
Suffice to say, we're satisfied with where we are in the marketplace compared to our costs for those particular items that you're talking about.
Anthony Bartsh
Got it. And then your investments in marketing and branding in 2013, will they offset the run rate savings that you have going into the year?
Or is there any way to better quantify how much you're going to invest in marketing and branding year-over-year in 2013?
Gus Halas
What we're talking about is -- right now, and, again, I caution trying to put numbers behind this, but last year, as I mentioned, we spent about 20% more than we did the year before. And this year, we're talking about single digits.
But we do have to be aware of what's going on in the marketplace and attack properties. So that number could be lower, it could be higher.
And each time we've talked about what our savings are, we have to, again, provide some caution against, one, how much of that savings we're going to be using in our marketing spend, because it's not -- we haven't defined it, and we have not provided any guidance to those numbers.
Operator
Our next question comes from Jill Caruthers from Johnson Rice.
Jill Caruthers
Could you talk about your channels of distribution, potentially some of the additions you made in 2012 and then some opportunities for new channels in '13?
Gus Halas
I think -- I don't know if I understand -- are you saying are we going outside our traditional channels? Is that your question?
Jill Caruthers
No, just if you've added some new channels in the Garden.
Gus Halas
I think the channels are fairly well-defined. They're obviously big box, specialty stores, independent and the odd warehouse store.
And we're in the FD -- food/drug/mass grouping. And it's fairly well-defined.
We can't go outside it. We can gain distribution, which, of course, we're trying to and we're constantly trying to get to.
But there's not really any channels that we're not already addressing at one level or another or one direction or another.
Jill Caruthers
Okay. I guess I was just looking for more specific if certain retailer is within those main channels, but..
Gus Halas
Oh okay. We don't really -- because they are customers and they want to make sure that we provide the confidentiality that they asked for, we don't really provide any type of guidance for specific customers.
We try -- suffice to say, what I can tell you is that in every channel, we try to gain distribution -- points of distribution as a measuring tool by providing innovative products that are packaged, that are marketed with the way that will get pulled off the shelf. That's our commitment to all our customers.
Lori Varlas
And the one thing you will see in our 10-K when we file later this week is that Walmart is a significant customer of ours. It's the only customer on a consolidated basis that's more than 10%, but you'll see them specifically called out.
Operator
Our next question comes from Reza Vahabzadeh from Barclays.
Reza Vahabzadeh
So when you look at your overall pricing versus input costs for 2013, do you feel like you can more or less hold on to your gross margin or improve it? Or is it a more difficult picture than 2012?
Gus Halas
I think taking price at any time, whether it'd be with a customer or with a consumer, is always a challenge. And at the end of the day, it's whether or not it gets pulled off the shelf and whether you have the value proposition to the market that says they're going to pick our product over somebody else's.
That's how we're working towards getting a better and better product. The big lever in all of this, the common ground is, frankly, innovation, and we're spending a lot of time and a lot of resources in that department in order to have the better products and the more innovative products because that usually is what pulls it off the shelf and that's our advantage, if you will, if we can get there.
Reza Vahabzadeh
Right. So for 2012, how much pricing did you -- were you able to realize in your FY '12 results?
Lori Varlas
So while we -- each internal business here has slightly different metrics around that, but I think if you look at our gross margin, you'll see that we held our own on margins by the fact that commodity costs rose. So we try to do a bit of a balance.
We'd like to obviously see improvement from profitability up and down our income statement over time.
Reza Vahabzadeh
Got it. And then you laid out your transformational expenses for all of FY '12.
Did you lay it out for 4Q '12 as well?
Lori Varlas
For the fourth quarter for transformation, in last year's 2011, we spent $1.7 million. And in Q4 2012, we spent $4.1 million.
Reza Vahabzadeh
Got it. And then what's your posture on share buybacks and/or dividends on a go-forward basis?
Lori Varlas
So we have a prioritization for cash that I alluded to a little earlier. First and foremost, we invest in a business who wanted to drive our operations and invest there first.
Secondly is around acquisitions, looking at things that would be accretive and help build our company in the direction we're taking it. And third will be share buybacks.
So it's typically in that hierarchy that we invest cash.
Reza Vahabzadeh
Got it. And one last housekeeping item for me.
What was the impact of the additional week on sales and, if possible, on EBIT?
Lori Varlas
Yes. From a sales perspective, if you just take the fourth quarter sales divided by the 53 weeks, 1 week is about $28 million -- approximate neighborhood of $28 million.
And then, of course, costs go along with that.
Reza Vahabzadeh
I see. So that extra week was about the same in this fourth quarter as any other week.
The value of sales was about the same as the other weeks.
Lori Varlas
It was in the neighborhood. We look at several different ways again.
Sometimes the way our sales go week-to-week varies, depending on weather, depending on a whole other factors. So we look at it holistically across the quarter.
Operator
Our next question comes from Kevin Seagraves from Fort Washington Advisors.
J. Kevin Seagraves
I just -- on a -- I guess on a detail perspective, from an inventory, you said you're pulling your target for -- in terms of how much inventory you're going to take out. Is there a risk that you don't take out any?
Or is there a risk that you have to invest more in inventory? Is there any way you can give just a little more color on kind of what the upside/downside is that?
Lori Varlas
Sure. So from an inventory balance perspective, we're just thinking working capital in general, certainly, our goal is -- over time is to improve our investment in working capital.
In the near term, we're committed to ensuring we've got the appropriate inventory level, to ensure we have solid fill rates. And so as we think about going into the Garden season, we're going to be building inventories ahead of the Garden season.
So there's such a seasonality to our Garden business in the second and third quarters being very, very strong from a sales perspective. In fact, 66% of our sales in 2012 came in the second and third quarters.
You're going to see inventories rise in the near term. And then as they typically do in the back half of the year, they tend to come down a bit on the Garden side.
However, over a long term, we will continue to just look for ways to reduce it. Just in the near term, we're focused on our customer.
J. Kevin Seagraves
Yes. I guess I'm just trying to understand for the full fiscal year, so taking out the seasonality.
Or do you not know at this point? Will you be able to -- and is it possible that you have to invest incrementally in inventory for the full year or it's too early to tell?
Or...
Lori Varlas
It's a little early to tell. But if sales rise, clearly, we want inventory levels to service those or if there are opportunities around commodities to buy ahead at favorable prices, that certainly could impact it.
So it's a little early to tell.
J. Kevin Seagraves
Okay. And then in terms of -- have you guys given or can you give what your commodity costs, like what was incremental commodity cost for the full year for '12?
Do you guys disclose that?
Lori Varlas
For the full year, it was up 11%.
J. Kevin Seagraves
Can you give that a dollar amount? Or do you guys not get that granular with that?
Lori Varlas
We typically don't break that out.
J. Kevin Seagraves
Okay. And then what about full year transformation costs?
You gave the disclosure. I think you said $12 million for the year.
Did you -- have you given the 2011 number, just to understand what the...
Lori Varlas
Yes, sure. So for 2012, it was $12.1 million.
And for 2011, it was $4 million.
J. Kevin Seagraves
Okay. And then the last one for me, I guess, bigger picture.
I don't mean to be difficult with this one, but -- so Gus talked about the fact that the transformation may take longer, and that's kind of a normal. You have to make ebbs and flows, I guess, with the process, and that makes sense.
But I guess when you kind of laid it out however long a year ago, wouldn't have you kind of known that it ebbs and flows, so I guess it seems like the process is taking longer than you thought. But then some of your commentary indicated that this is kind of normal.
So I guess I'm trying to understand if something changed, what changed? Do you know what I mean?
If it's going to take 2 to 3 years, now it's going to take more like 4. But you said that what's happened is kind of a normal part of the process.
I'm just trying to bridge.
Gus Halas
Yes. What we did the last year when we identified it, we knew what the target was and we knew what steps we were going to take along the way in order to get there.
What happens a lot of times is you have different organization with different processes, with different capabilities, with different -- all those things into end order. So there's a -- when we start analyzing a step-by-step analysis of whether or not we're moving too fast or not fast enough or anything else, it has to do with resources and it has to do with conflict of resources and it has to do with priorities.
It's a fairly common event, and we can -- we could have taken a much more aggressive stance this year and it was decided not to. We could -- next year, we could say that we're going to take a very aggressive stance, and it changes the timetable.
The target is still there, it's just how quickly we get to it and when we want to get to it. So to answer your question directly, I've never been able to say that here's the transformation, this is what the target is and it's going to come exactly as I predicted when I first start out.
Sometimes it happens faster, sometimes it happens slower and sometimes you make modifications along the way in terms of priorities or what actions you take. And so that's where we are.
This year, it was just decided that we were going to go slower in order to catch up. And even in the SAP system, we decided -- instead of going through and implementing more changes in SAP, we decided to optimize because there was a lot of opportunity along the way.
So it's just all a matter of looking at the moving parts and ensuring that nothing falls apart.
J. Kevin Seagraves
Okay. So you guys feel like with slowing things down or speeding things up.
So having the ability to change the pacing, combined with the fact that you're also going to give yourself a little bit more flexibility on the inventory side, you should be in a really good shape as you move throughout 2013. There shouldn't -- you feel confident there shouldn't be any issues in terms of fulfilling orders, processing systems.
I mean, that part of the business, you feel like you have that under control. If you need to slow down or speed up, there shouldn't be any operating issues from that perspective than given the fact that you've got more flexibility there.
Gus Halas
Okay. The biggest thing to say is that, unfortunately, I can't predict exactly what's going to happen.
We've taken every possible precaution, we've looked at every possible alternative and we've looked at every possible conflicting priority in order to ensure that, that doesn't happen. But for me to say absolutely no way, I can never say that.
And we are continuing with the consolidation.
Operator
[Operator Instructions] Our next question comes from Alex Yaggy from Cortina Asset Management.
Alexander Yaggy
I have a question about the cost savings, just to follow up a little longer on that. The $120 million that you've talked about over the long term, does that depend upon the existing base of business?
Are there any divestitures of existing lines or further bigger SKU rationalizations that would enable that?
Gus Halas
No. When we targeted that, it was on the existing business and based on what was in front of us in 2011.
We weren't looking at any divestitures or acquisitions for that matter. We could only go with what was available to us at that point, and we made decisions accordingly.
Alexander Yaggy
Okay. And then just thinking about the current quarter, you've indicated that sales will be a little below last year for a number of reasons.
But based upon the slowing of cost saves, it would seem that perhaps there are some execution issues related to maybe cutting costs too fast or limited resources internally. Can you talk about internal versus external slippage versus last year's results?
Gus Halas
Are you saying -- let me get it correct, let me get it right. Are you asking me if -- because the first quarter sales are not what they were so far as of Q1 of last year, is that a correlation with the transformational savings?
Alexander Yaggy
Right. And how much might be self-inflicted versus external factors?
Gus Halas
I don't think there's anything that's self-inflicted in those particular costs. I couldn't imagine of anything.
I think it's -- remember, Sandy was impactful in a lot of different areas. The POS sales, as we see them for our customers, is pretty much in line.
And I spoke specifically about 2 particular areas that was with the décor and pottery business. That area was selling much lower.
So, I mean, we've identified them. I think we've identified the factors for you.
I don't see anything in the revenue that would have any kind of correlation to our transformation.
Operator
[Operator Instructions] And showing no additional questions at this time, I'd like to turn the conference call back over for any closing remarks.
Steve Zenker
Thank you for your questions and thank you for joining us today. We look forward to talking with you next quarter.
Operator
Ladies and gentlemen, that concludes today's conference call. We thank you for attending.
You may now disconnect your telephone lines.