- Business
- Coty Inc. Coty Inc. (NYSE: COTY; CO3A.DE), founded in Paris in 1904 and headquartered in Amsterdam, Netherlands, stands as one of the world's largest beauty companies, developing, manufacturing, marketing, and distributing a broad portfolio of prestige and consumer beauty products across more than 125 countries and territories, with key operations spanning EMEA, the Americas, and Asia. The company operates primarily through two segments—Prestige and Consumer Beauty—offering fragrances such as Burberry Goddess, Chloé, Marc Jacobs Daisy, Hugo Boss, Gucci, Calvin Klein CK One, and philosophy Amazing Grace; color cosmetics including CoverGirl, Rimmel, Max Factor, and Sally Hansen; skin and body care products; and additional brands like Adidas, Beckham, Bourjois, Jovan, Nautica, and Vera Wang, distributed via prestige retailers, perfumeries, hypermarkets, supermarkets, pharmacies, e-commerce, and professional salons. In recent developments, Coty signed a long-term licensing agreement with Swarovski in December 2024 to develop and launch fragrances and beauty products starting in 2026, enhancing its prestige portfolio with multi-category potential across global markets; revived historic scents like Ambre Antique for its ultra-premium INFINIMENT COTY PARIS collection; and in September 2025 announced plans to integrate Prestige Beauty and Mass Fragrance businesses for sustainable growth while launching a strategic review of its $1.2 billion Consumer Beauty unit—including CoverGirl, Rimmel, Sally Hansen, Max Factor, and Brazil operations—exploring options such as partnerships, divestitures, or spin-offs, alongside appointing Gordon von Bretten as President of Consumer Beauty. Coty's strategy emphasizes innovation, heritage, and diversification, nurturing designer brands and upcoming launches like Swarovski, Etro, Marni fragrances, and Marc Jacobs Beauty makeup in 2026, while committing to sustainability through initiatives like Beauty That Lasts.