- Sector
- Financial Services
- Industry
- Asset Management - Leveraged
- Address
- 7501 Wisconsin Avenue, Suite 1000E Bethesda MD United States of America 20814
- IPO Date
- Sep 10, 2025
- Business
- ProShares Trust (Ticker: COIA), an open-end investment trust sponsored by ProShare Advisors LLC, offers exchange-traded funds (ETFs) designed to deliver magnified or inverse daily investment results relative to targeted benchmarks; its flagship product, ProShares Ultra COIN (COIA), seeks daily investment results, before fees and expenses, that correspond to two times (2x) the daily performance of Class A common shares of Coinbase Global, Inc. (NASDAQ: COIN), utilizing financial instruments such as swaps with counterparties including Nomura, Bank of America, Citibank, and Societe Generale. The Trust provides a broad lineup of leveraged and inverse ETFs across strategies including dividend growth, high income, interest rate hedged bonds, crypto-linked exposure, and single-stock targets; COIA features a net expense ratio of 0.95% (with contractual waiver through September 30, 2026), quarterly distributions, and trades on NYSE Arca with CUSIP 74347Y423 since its inception on September 8, 2025. ProShares Trust operates globally through its U.S.-based ETFs, targeting retail and institutional investors seeking tactical risk management and enhanced returns.
Founded in 2006 and headquartered in Bethesda, Maryland, ProShares Trust manages over $100 billion in assets under management as of October 2025, positioning it among leading ETF providers. Recent strategic expansions include the September 10, 2025, launch of COIA alongside new ETFs targeting 2x daily returns of Nvidia, Palantir, and Tesla stocks, building on earlier 2025 introductions such as the first ETF for 2x Nasdaq-100 Top 30 Index returns (August 15) and S&P 500 Equal Weight Index (August 27). In November 2025, the Trust announced ETF share splits effective prior to market open on November 20, enhancing accessibility; additional changes encompass key hires for distribution in September 2025 (Chad Brand for Southern California, Mike Hart for New York metro, Matt Zorumski for Florida), appointment of Sharon Rosenthal as Chief Human Resources Officer in December 2025, and surpassing $100 billion AUM milestone in October 2025.