- Sector
- Financial Services
- Industry
- Asset Management - Leveraged
- Address
- 7501 Wisconsin Avenue, Suite 1000E Bethesda MD United States of America 20814
- IPO Date
- Feb 11, 2010
- Business
- ProShares UltraPro Dow30 (UDOW) seeks daily investment results, before fees and expenses, that correspond to three times (3x) the daily performance of the Dow Jones Industrial Average. The fund, an exchange-traded fund managed by ProShare Advisors LLC, achieves its leveraged exposure primarily through derivatives including swaps with major counterparties such as Barclays Capital, Societe Generale, UBS AG, Citibank NA, Bank of America NA, and BNP Paribas, as well as futures contracts on the Dow Jones Industrial Average Index and equity holdings in constituent large-cap companies like Goldman Sachs Group Inc., Caterpillar Inc., Microsoft Corp., and American Express Co.; it also holds U.S. Treasury bills for collateral. Domiciled in the United States and listed on NYSE Arca, UDOW targets investors seeking magnified short-term returns from the price-weighted index of 30 blue-chip U.S. stocks spanning industries such as technology, financials, healthcare, consumer goods, and industrials, excluding utilities and transportation.
ProShares UltraPro Dow30 launched on February 9, 2010, as part of the broader ProShares lineup offered by ProShare Advisors LLC, a Bethesda, Maryland-based investment manager founded in 1997 (with ProShares ETFs introduced in 2006) and headquartered at 7272 Wisconsin Avenue. The firm operates globally but focuses primarily on U.S. investors through its extensive suite of leveraged and inverse ETFs, managing over $95 billion in assets across strategies including dividend growth, high income, interest rate hedged bonds, crypto-linked products, and geared equity funds; ProShares Trust serves as the issuer for UDOW with no noted subsidiaries or parent relationships specific to this fund.
In November 2025, ProShares UltraPro Dow30 implemented a 2-for-1 forward stock split, effective for trading on a split-adjusted basis starting November 20, 2025, as part of a broader announcement covering multiple ETFs including TQQQ, USD, and UPW to enhance share liquidity and accessibility. ProShares, the issuer, has pursued aggressive product expansion in 2025, launching new leveraged ETFs such as those targeting 2x daily returns of Coinbase (COIA), Nvidia (NVDB), Palantir (PLTA), Tesla (TSLI) in September; Solana (SLON) and XRP (UXRP) in July; and its first interval fund focused on private equity strategies including buyouts, growth, and secondaries in October, alongside key hires in September to bolster national distribution capabilities amid over two dozen open roles firm-wide. These developments reflect ProShares' ongoing innovation in geared investing and strategic growth, with UDOW reaching a 52-week high above $60 in December 2025 amid heightened institutional interest from firms like SBI Securities, Qube Research & Technologies, and Two Sigma Securities.