- CEO
- Mohamed Hassan Bensalah
- Full Time Employees
- 596
- Sector
- Finance
- Industry
- Multi-line insurance
- Address
- Casablanca Morocco
- IPO Date
- Oct 16, 2007
- Business
- AtlantaSanad Assurance is a Morocco-based multi-line insurance company engaged in the underwriting, distribution, and management of non-life and life insurance, savings, and reinsurance solutions for individual, professional, and corporate clients. The company operates through two primary business segments: Non-Life Insurance and Life & Savings Insurance. Its Non-Life Insurance portfolio encompasses motor vehicle and motorcycle insurance; comprehensive home, building, and residential multi-risk coverage; individual, student, sports, and hunting personal accident policies; general, operational, and professional civil liability protection; marine, cargo, and inland transit logistics insurance; industrial all-risks and commercial multi-risk policies tailored for offices, retail traders, and hospitality enterprises; and specialized sector packages, including customized coverage for healthcare professionals under the Pro+ Metiers de la Sante line. Its Life & Savings Insurance division offers individual and group retirement savings schemes; term life and individual death coverage; family financial protection; education savings plans; and unit-linked capitalization contracts. In addition, the company provides digital policyholder tools, mobile health claim submissions, and online policy management services. Founded in 1947, AtlantaSanad is headquartered in Casablanca, Morocco, and operates nationwide as a core financial services subsidiary of the Holmarcom Group. In recent strategic developments, the company expanded its commercial distribution capabilities by launching a major bancassurance partnership with Credit du Maroc to distribute integrated life, savings, and general insurance products across its extensive banking network alongside its existing bancassurance alliance with CIH Bank. AtlantaSanad has also accelerated a strategic portfolio rebalancing toward high-growth life and savings solutions, while advancing its digital transformation through the deployment of Assia, an artificial intelligence-powered virtual assistant developed to enhance digital customer engagement, inquiries, and claims servicing.