- CEO
- Abed Chagar
- Full Time Employees
- 216
- Sector
- Process industries
- Industry
- Industrial specialties
- Address
- Casablanca Morocco
- IPO Date
- Oct 27, 2006
- Business
- Colorado S.A. is a Morocco-based chemical manufacturing company primarily engaged in the development, production, and distribution of paints, varnishes, coatings, and related chemical solutions for architectural, decorative, and industrial applications. Founded in 1962 and headquartered in Casablanca, Morocco, the company operates as a subsidiary of Colbert Finances S.A. and is publicly listed on the Casablanca Stock Exchange under the ticker COL. Colorado S.A. structures its operations across three core market segments: Architectural and Decorative Paints, Industrial Coatings, and Automotive Refinishing. The company’s comprehensive product and service portfolio includes waterborne acrylic emulsion paints and primers; solvent-based alkyd enamels, satins, and lacquers under the Cololac and Colosatin lines; decorative textured effect coatings, stucco, and Venetian plaster finishes marketed under proprietary brand names including Ambra, Touareg, Sicilia, Arabesk, Florence, and Ksour; high-performance facade protection and elastomeric waterproofing coatings under the Coloflex brand; industrial floor coatings, epoxy resins, and polyurethane systems under the Epoxydur brand; anti-corrosive treatments and marine protective paints; vehicle refinishing bodywork coatings; specialized thinners, sealants, and wood varnishes; and on-demand color formulation services delivered through its proprietary Magic Color point-of-sale tinting machine network. The company serves professional painting contractors, civil engineering enterprises, automotive body shops, industrial manufacturers, and retail consumers throughout Morocco via a network of regional distribution agencies, logistics depots, and commercial showrooms situated in major urban centers such as Casablanca, Rabat, Marrakech, Fes, Tangier, Agadir, and Oujda, alongside export activities directed across North Africa, Sub-Saharan Africa, the Middle East, and Southern Europe. In recent corporate developments, Colorado S.A. has executed a major industrial expansion program at its primary manufacturing hub in Dar Bouazza, securing administrative authorizations to construct and commission two new high-capacity production units dedicated to water-based and specialty industrial coatings to enter commercial service by 2027. Concurrently, the company has broadened its sustainable product offerings by securing European Ecolabel certifications across its flagship architectural paint lines, while accelerating its commercial expansion into West African markets and enhancing its retail network through upgraded technical showroom concepts.