Label'Vie SA
CCSEMA:LBV3,885.00
MAD
-15.00
(-0.38%)
Label'Vie SA
CSEMA:LBV
(Casablanca Stock Exchange)
Recent
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3,885.00
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div
yld
- -
ROIC.AI
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- Business
- Label'Vie SA is a Morocco-based modern food and non-food retail distribution company operating a multi-format store network across the Kingdom of Morocco. Founded in 1985 and headquartered in Skhirat, Morocco, the company operates as a subsidiary of Retail Holding SA and serves as the exclusive franchisee of the Carrefour brand in the domestic market. Label'Vie SA segments its retail operations across multiple store formats tailored to individual consumers and commercial clients: hypermarkets operating under the Carrefour banner, offering extensive food assortments, fresh produce, consumer electronics, home appliances, household goods, textiles, and leisure products; supermarkets and premium proximity stores operating under the Carrefour Market and Carrefour Gourmet banners, providing urban consumers with fresh food, packaged groceries, gourmet items, and daily consumer goods; proximity convenience stores operating under the Carrefour Express banner, delivering neighborhood-focused essential groceries and quick-trip retail services; hyper-cash and wholesale cash-and-carry stores operating under the Atacadao banner, supplying bulk food staples, packaged goods, and non-food products to business-to-business clients including independent grocers, hotels, restaurants, and caterers, as well as high-volume retail households; discount retail stores operating under the Supeco banner, providing low-cost everyday food and non-food essentials through a hybrid soft-discount and cash-and-carry model; and digital commerce and on-demand home delivery services operated through its proprietary Bringo e-commerce platform integrated with the Club Carrefour customer loyalty program. In recent developments, Label'Vie SA entered into a strategic merger by absorption agreement with its majority shareholder, Retail Holding SA, to consolidate group retail assets and streamline operations into a unified distribution conglomerate on the Casablanca Stock Exchange. Additionally, the company is actively executing its Vision 2028 strategic expansion roadmap, accelerating store openings across Moroccan urban and semi-urban centers, scaling the presence of its Supeco discount format, and modernizing its centralized logistics hubs and supply chain infrastructure through artificial intelligence integration to optimize omnichannel fulfillment.