Lesieur Cristal SA
CCSEMA:LES290.00
MAD
+15.00
(+5.45%)
Lesieur Cristal SA
CSEMA:LES
(Casablanca Stock Exchange)
Recent
price
290.00
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ratio
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div
yld
- -
ROIC.AI
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- Business
- Lesieur Cristal SA is a Morocco-based agro-industrial company engaged in the processing, manufacturing, packaging, and distribution of edible oils, condiments, margarines, soaps, hygiene products, and animal feed. Founded in 1940 and headquartered in Casablanca, Morocco, the company operates as the regional agro-food operational hub for its majority shareholder, France-based Avril Group. The company's core product portfolio is organized across several primary categories: Edible Oils, comprising refined table and frying oils formulated from sunflower, soybean, rapeseed, and corn under brand names such as Lesieur, Cristal, Huilor, Oleor, and Fringor; Olive Oils and Table Olives, including extra virgin, virgin, and refined olive oils marketed under brands such as Jawhara, Mabrouka, and Al Horra; Margarines and Spreads, consisting of culinary, table, and bakery margarines under the Magdor, Famila, and La Prairie labels; Condiments and Culinary Aids, featuring mayonnaise, mustard, salad dressings, ketchup, and broth seasonings produced under the Lesieur and Indusalim brand umbrellas; Soaps and Hygiene Products, consisting of household cleaning soaps, laundry bars, liquid hand soaps, dishwashing detergents, and personal care products under the flagship Taous and El Kef brands; and Agro-Industrial Byproducts, consisting of oil cakes and protein meals supplied for livestock and animal nutrition. Lesieur Cristal distributes its products through modern retail trade channels, traditional grocery wholesale networks, and industrial food service operators across Morocco, while maintaining commercial subsidiaries and export operations across North Africa and Sub-Saharan Africa, including Senegal, Tunisia, Ivory Coast, Mali, Burkina Faso, and Guinea. In recent developments under its Cap 2027 strategic roadmap, Lesieur Cristal has accelerated its pan-African expansion through the operational consolidation and capacity expansion of its regional manufacturing subsidiaries, notably Oleosen in Senegal and Cristal Tunisie in Tunisia. The company has also expanded its food portfolio through the operational integration of Indusalim to broaden offerings in pastry ingredients and savory seasonings, implemented industrial decarbonization programs featuring solar photovoltaic energy installations at its Ain Harrouda manufacturing complex, and established upstream domestic agricultural partnership programs with Moroccan farmers to develop local rapeseed, sunflower, and olive supply chains.