Auto Nejma
CCSEMA:NEJ5,621.00
MAD
0.00
(0.00%)
Auto Nejma
CSEMA:NEJ
(Casablanca Stock Exchange)
Recent
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5,621.00
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ROIC.AI
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- Business
- Auto Nejma Maroc S.A. is a Morocco-based automotive distribution and mobility solutions company engaged in the import, marketing, sale, and aftersales servicing of passenger cars, commercial vehicles, industrial utility trucks, buses, and genuine spare parts. Founded in 1963 and headquartered in Casablanca, Morocco, the company operates as the exclusive distributor of Mercedes-Benz passenger vehicles, light commercial vans, heavy-duty trucks, and buses across Morocco; the exclusive distributor of smart city automobiles; an authorized distributor of Mahindra utility vehicles and sport utility vehicles; and the exclusive national distributor of BYD (Build Your Dreams) new energy passenger and commercial electric vehicles. Auto Nejma offers an integrated product and service portfolio comprising luxury sedans, coupes, and SUVs; zero-emission battery electric vehicles and plug-in hybrid electric vehicles; commercial vans, light-duty transporters, and heavy-duty logistics trucks; scheduled maintenance, mechanical overhaul, collision repair, and bodywork services; manufacturer-approved original equipment manufacturer spare parts, lubricants, and automotive accessories; certified pre-owned vehicle trading and warranty inspection services; and corporate fleet management, automotive financing brokerage, and extended service contracts. The company serves private individual motorists, commercial transport operators, multinational corporations, and public sector fleets through an extensive nationwide network of owned flagship dealerships, regional showrooms, technical service centers, and authorized partner outlets across major urban hubs including Casablanca, Rabat, Marrakech, Tangier, Agadir, and Fes. In recent strategic developments, Auto Nejma has accelerated its sustainable mobility transition through the nationwide commercial rollout of the BYD electric vehicle brand in Morocco, establishing dedicated EV showrooms, deploying charging infrastructure, and introducing passenger and commercial electrified models. The company has also expanded its premium electric portfolio with the launch of the Mercedes-EQ model lineup, while executing capital modernization programs across its dealership network to implement Mercedes-Benz MAR2020 digital retail architecture standards and upgrading its omnichannel customer service infrastructure.