- CEO
- Sébastien Yves-Ménager
- Full Time Employees
- 809
- Sector
- Consumer non-durables
- Industry
- Beverages: alcoholic
- Address
- Casablanca Morocco
- IPO Date
- Aug 13, 1943
- Business
- Societe des Boissons du Maroc SA is a Morocco-based beverage manufacturing and distribution company primarily engaged in the production, bottling, marketing, and sale of malt beverages, wines, and agricultural products. Founded in 1919 and headquartered in Casablanca, Morocco, the company operates as a subsidiary of the French beverage conglomerate Groupe Castel (Brasseries et Glacieres Internationales) and is listed on the Casablanca Stock Exchange under the ticker SBM.
The company organizes its operational activities into core business segments comprising: brewing and beer manufacturing, including the production and marketing of domestic and licensed international beer brands such as Flag Speciale, Casablanca Beer, Stork, Castel Beer, Beaufort, 33 Export, and Corona; viticulture and wine production, encompassing vineyard management, vinification, bottling, and commercialization of Moroccan appellation wines such as Domaine de Sahari, Beauvallon, Guerrouane, Halana, Medaillon, Gris de Boulaouane, and Beni M'Tir; agricultural and olive oil processing, involving the cultivation, extraction, and bottling of premium extra virgin olive oil and related products under the Volubilia brand; and specialized beverage distribution and retail operations, delivering nationwide wholesale logistics servicing hotels, restaurants, cafes, licensed food retailers, and modern trade channels, alongside the commercial operation of the Nicolas wine retail boutique network across Morocco.
In recent corporate developments, Societe des Boissons du Maroc executed a strategic portfolio realignment by completing the full divestment of its packaged mineral water subsidiary, Societe Euro-Africaine des Eaux (EAE), including the Ain Ifrane mineral water brand, to Moroccan consumer goods group Mutandis for approximately 380 million Moroccan Dirhams. This transaction enabled SBM to concentrate its capital deployment and operational focus on its core brewing, viticulture, and agricultural activities. Concurrently, the company has undertaken major industrial modernization initiatives at its Tit Mellil production facilities, implementing rooftop photovoltaic solar installations and upgraded wastewater treatment facilities, while expanding international export distribution for flagship brands across European, North American, and West African markets.