Youdao, Inc.

Youdao, Inc.

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Nov 12Next Earn

Q3 FY2025 · Earnings Call TranscriptNovember 20, 2025

Operator

Good day, and welcome to Youdao Third Quarter 2025 Earnings Conference Call. Today's conference is being recorded.

At this time, I would like to turn the conference over to Mr. Jeffrey Wang, Investor Relations Director of Youdao.

Please go ahead.

Jeffrey Wang

Thank you, operator. Please note the discussion today will contain forward-looking statements relating to the future performance of the company, which are intended to qualify for the safe harbor from liability as established by the U.S.

Private Securities Litigation Reform Act. Such statements are not guarantees of the future performance and are subject to certain risks and uncertainties, assumptions, and other factors.

Some of these risks are beyond the company's control and could cause actual results to differ materially from those mentioned in today's press release and this discussion. A general discussion of the risk factors that could affect Youdao's business and financial results is included in certain company filings with the U.S.

Securities and Exchange Commission. The company does not undertake any obligation to update this forward-looking information except as required by law.

During today's call, management will also discuss certain non-GAAP financial measures for comparison purposes only. For the definitions of non-GAAP financial measures and reconciliations of GAAP to non-GAAP financial results, please see the 2025 third quarter financial results news release issued earlier today.

As a reminder, this conference is being recorded. A webcast replay of this conference call will also be available on Youdao's corporate website at ir.youdao.com.

Joining us today on the call from Youdao's senior management are Dr. Feng Zhou, our Chief Executive Officer; Mr.

Lei Jin, our President; Mr. Peng Su, our Senior VP; and Mr.

Wei Li, our VP of Finance. I will now turn the call over to Dr.

Zhou to review some of our recent highlights and strategic direction.

Feng Zhou

Thank you, Jeffrey. Thank you all for participating in today's call.

Before we begin, I would like to remind everyone that all numbers are based on RMB unless otherwise stated. In the third quarter, our strategically prioritized businesses, Youdao Lingshi and online marketing services, delivered strong momentum, supporting our long-term growth trajectory.

Net revenues reached RMB1.6 billion, up 3.6% year-over-year. Operating profit was RMB28.3 million, a decline of 73.7% year-over-year, primarily due to two factors.

First, following the significant operating profit improvements in the first half of the year, we increased investments in Youdao Lingshi and our online marketing services in Q3 to accelerate medium-to-long-term expansion. Second, we faced a high comparison base from the same period last year due to a one-off impact from the STEAM courses.

Our restructuring of the learning services segment is now complete. For the first nine months of the year, operating profit reached RMB161.1 million, representing a substantial 149.2% year-over-year increase and highlighting the meaningful progress we have made in enhancing our profitability.

Notably, we have now achieved operating profits for five consecutive quarters, a first in our history. From a cash flow perspective, operating cash outflow for the quarter was RMB58.6 million, an improvement of 31.4% year-over-year.

Next, I will delve into the major developments across our businesses. Net revenues from the learning services segment were RMB643.1 million, down 16.2% year-over-year, reflecting our disciplined and strategic approach to customer acquisition as we focus on growing the Lingshi business.

Within the learning services segment, net revenues from digital content services were RMB425.9 million during the quarter. Our achievements in digital learning have gained international recognition.

Youdao was included in the 2026 GSV 150, a list that highlights the world's most transformational growth companies in digital learning and workforce skills, selected from more than 3,000 global companies. Turning to Youdao Lingshi, one of our key strategic businesses, we made solid progress during the quarter.

By diversifying its customer acquisition channels, Lingshi achieved over 40% year-over-year growth in gross billings. More recently, retention rate has exceeded 75%, up from over 70% in the fourth quarter of last year.

In addition, as part of our broader commitment to cultivate innovative talent, we collaborated with the Yau Mathematical Sciences Center at Tsinghua University, [Tsinghua Daxue Qiu Chengtong Shuxue Kexue Zhongxin?] , providing technical support to a platform designed to identify and support mathematically gifted students.

The system is currently being piloted in top-tier schools, with a national rollout planned following further refinements. In terms of our programming courses, we introduced an AI tutor for live programming classes in the third quarter, featuring a lifelike avatar and supporting both text and voice interactions.

The AI tutor helps answer students' questions in real time, significantly enhancing the overall learning experience. With ongoing product upgrades, gross billings for our programming courses increased by more than 30% year-over-year in Q3.

Additionally, we continued our deep collaboration with the China Computer Federation, CCF, and are honored to have become a golden partner. On the app side, total sales of our AI-driven subscription services reached a new record of approximately RMB100 million in the third quarter, representing over 40% year-over-year growth.

We launched our Confucius 3 translation model, which supports real-time bidirectional translation across 38 languages and offers advanced multimodal capabilities. Despite its compact parameter size, Confucius 3 translation delivers translation quality that surpasses some larger general-purpose models.

In August, our Confucius 3 series LLM was among the first to receive the highest level Trusted AI Education Large Language Model Certification from the China Academy of Information and Communications Technology. Regarding product development, we introduced a major upgrade to our flagship Youdao Dictionary app, Youdao Dictionary 11, delivering a truly AI-native experience that has been met with widespread user acclaim.

A key highlight is the fully redesigned AI simultaneous interpretation feature. Powered by industry-leading noise reduction technology and our proprietary turn detection algorithm, it achieves top-tier voice translation accuracy with exceptionally low latency.

The feature also received a one-click summarization of translated content and automatically generates mind maps, significantly improving user efficiency across both learning and work scenarios. These enhancements have been well received, driving over 200% year-over-year growth in sales of the AI simultaneous interpretation feature during the third quarter.

To date, more than 20 million users have engaged with this capability. We have launched a new AI audio and video translation product, Youdao Anidub, in the third quarter to automate multilingual production of content such as TV shows, marketing videos, and more.

It leverages our proprietary adaptive voice cloning technology to learn a speaker's vocal characteristics and generate natural, fluent, and emotionally rich dubbing. The system delivers optimal translation results by holistically considering key factors including voice, speaker identity, and even video scene transitions to produce dubbing that is more accurate, contextually aligned, and precisely suited to the creator's intended purpose.

Turning to our online marketing services segment, growth accelerated in the third quarter. Net revenues reached RMB739.7 million, a new record and an increase of 51.1% year-over-year.

The strong performance was primarily driven by increased demand from NetEase Group and overseas markets, which was driven by our continued investments in AI technology. Gross margin for the segment was 25.4% in Q3, moderated roughly 10 percentage points year-over-year, but largely stable sequentially, remaining within our long-term target range of 25% to 35%.

We continued to rapidly expand our new client base during the quarter to support future growth. Advertising revenues from the gaming industry, mainly contributed from NetEase, grew by over 50% year-over-year.

We assisted NetEase Games with a growing number of programmatic advertising and influencer marketing campaigns. For example, in promoting the blockbuster title Where Winds Meet, we executed comprehensive integrated marketing strategy that generated over 500 million views and more than 21.4 million livestreaming exposures.

Looking ahead, we plan to further deepen our collaboration with NetEase Group and other game clients to unlock additional synergies. Our overseas advertising business also delivered strong momentum, with revenues growing by more than 100% year-over-year.

We are pleased that our BYD Wonder Life global influencers co-creation campaign received the Brands and Creators Award at the YouTube Works Awards China. Looking ahead, we plan to further deepen our collaboration with Google and with global advertisers to better support Chinese companies in expanding their global presence.

We continue to drive improved advertising performance by our AI ad placement optimizer. It is an end-to-end AI-powered agentic solution covering demand analysis, strategy formulation, data analytics, and iterative optimization.

In addition, I am thrilled to share that we will launch AI ad placement optimizer version 2 by the end of this year. Please stay tuned.

Moving to our smart devices segment, net revenues were RMB245.8 million during the quarter, down 22.1% year-over-year. This reflects our strategic decision to exercise greater discipline in marketing expenditures, focusing on strengthening the segment's operational health.

As a result, we saw year-over-year improvement in the segment's fundamentals during the third quarter. Product-wise, we launched a new tutoring pen, Youdao Space X, which offers precise scanning for long-form and multigraphic problems, AI-powered video explanations for academic problems, and an AI-based mistake ledger.

These features empower students to learn and review subjects more effectively and efficiently. Our dictionary pen and tutoring pens were also featured at the World AI Conference, receiving strong exposure to new audiences and coverage from multiple media outlets.

Looking ahead, we will continue executing on our AI-native strategy, with a focus on deepening the application of and innovating with our large language model Confucius across both our learning and advertising businesses to consistently create value for our customers. Financially, we will maintain disciplined operations and remain confident in achieving the full-year targets set at the beginning of the year, including robust year-over-year operating profit growth and reaching annual operational cash flow breakeven for the first time.

With that, I will hand over to Su Peng for a deeper dive into our financial results. Thank you.

Peng Su

Thank you, Dr. Zhou, and hello, everyone.

Today, I will be presenting some financial highlights from the third quarter of 2025. We encourage you to read through our press release issued earlier today for the details.

For the third quarter, total net revenue was RMB1.6 billion, or US$228.8 million, representing a 3.6% increase from the same period of 2024. Net revenue from our learning services was RMB643.1 million, or US$90.3 million, representing a 16.2% decrease from the same period of 2024.

The year-over-year decrease was primarily attributable to our decisions to take a disciplined, strategic approach to customer acquisitions, which place a greater emphasis to a high ROI, return on investment, engagements. We believe this strategy has enhanced the overall resilience and operational efficiency of our business, despite the short-term revenue decline.

Net revenue from our smart devices were RMB245.8 million, or US$34.5 million, representing a 22.1% decrease from the same period of 2024. Our net revenue from our online marketing services were RMB739.7 million, or US$103.9 million, representing a 51.1% increase from the same period of 2024.

The year-over-year increase was primarily driven by the increased demand from the NetEase Group and overseas markets, which was driven by our continuing investment in AI technology. For the third quarter, our total gross profit was RMB687.9 million, or US$96.6 million, representing a 12.9% decrease from the same period of 2024.

Gross margin for learning services was 58.5% for the third quarter of 2025, compared with 62.1% for the same period of 2024. Gross margin for smart devices was 50.3% for the third quarter of 2025, compared with 42.8% for the same period of 2024.

Gross margin for online marketing services was 25.4% for the third quarter of 2025, compared with 36.3% for the same period of 2024. For the third quarter, we reduced our total operating expense to RMB659.6 million, or US$92.7 million, compared with RMB682.2 million for the same period of last year.

Looking at our expense in more detail, sales and marketing expense declined to RMB487.7 million, compared with RMB519.6 million in the third quarter of 2024. Research and development expense were RMB127.8 million, compared with RMB119.6 million in the third quarter of 2024.

Our operating income margin was 1.7% in the third quarter of 2025, compared with 6.8% for the same period of last year. For the third quarter of 2025, our net income attributable to ordinary shareholders was RMB0.1 million, or US$ near to zero, compared with RMB86.3 million for the same period of last year.

Non-GAAP net income attributable to ordinary shareholders for the third quarter was RMB9.2 million, or US$1.3 million, compared with RMB88.7 million for the same period of last year. Basic and diluted net income per ADS attributable to ordinary shareholders for the third quarter of 2025 was near zero.

Non-GAAP basic and diluted net income per ADS attributable to ordinary shareholders for the third quarter was RMB0.08, or US$0.01. Our net cash used in operating activity was RMB58.6%, 58.6 million, or US$8.2 million, for the third quarter.

Looking at our balance sheet, as of September 30th, 2025, our contract liabilities, which mainly consist of the deferred revenue generated from our learning services, were RMB751.1 million, or US$105.5 million, compared with RMB661 million as of December 31st, 2024. At the end of the period, our cash, cash equivalents, current and non-current restricted cash, and short-term investments totaled RMB557.7 million, or US$78.3 million.

This concludes our prepared remarks. Thank you for attention.

We will now like to open the call for questions. Operator, please go ahead.

Operator

Thank you. This is the Chorus Call conference operator.

We will now begin the question-and-answer session. Anyone who wishes to ask a question may press star and 1 on the touchtone telephone.

To withdraw from the question queue, please press star and 2. Please pick up the receiver when asking questions.

Anyone who has a question may press star and 1 at this time. The first question is from Brian Gong, Citi.

Brian Gong

Thanks, management, for taking the question. A very quick question for our strategy set ahead.

Our online marketing services are growing rapidly, kind of showing a different trend versus learning services. From strategy perspective, will online marketing services become more important than learning services in the future?

Thank you.

Feng Zhou

Hi, Brian. Right now we are experiencing a higher growth for ads compared with learning services.

In the long term, we actually see great opportunities on both areas. Let me explain that for you.

The strong expansion of our marketing services over the past few years have been mostly driven by, first, our advanced ad tech and AI capabilities, then customers' trend to transition from traditional ads to performance ads, and finally, opportunity of overseas ads. Since the advertising revenue first exceeded RMB200 million in a single quarter in Q4 2022, it has reached a record high of over RMB700 million this quarter, representing a year-over-year increase of more than 50%.

As we've discussed several times on this call, we believe our advertising business is still in the early days. The application of generative AI and agentic AI in online advertising is only just beginning.

We see 2025 as the first year when generative and agentic AI will be put to work on ads at scale. We launched our Youdao IMagicBox ad creative platform in Q1 and our AI ad placement optimizer, an ad automation agent, in Q2.

These AI-driven improvements in delivering the ads have strengthened the customer satisfaction already, which in turn encourages advertisers to allocate larger budgets to our platform, accelerating our growth from a customer expansion perspective. We continue to see substantial opportunities across online games, e-commerce, overseas online games, overseas electronics, and through our deepening collaboration with partners such as Google and TikTok.

With all these reasons, we believe these will all drive strong ad revenue growth for the coming years, hopefully. On the other side, we also see a very good growth opportunities in our learning services business.

This part of our business, as you probably know, has undergone quite significant changes over the past two years, largely because we actually believe there is tremendous long-term potential in to see AI-driven online services. AI is a decade-long growth trajectory, and capturing it will require us to build and scale truly AI-native services and application, and that's what we've been doing.

On AI-driven subscription services, this part we began sharing our progress since last year, and the trajectory is very promising. Total sales of AI-driven subscription services amounted to approximately RMB50 million in the first quarter of last year, if you remember.

It took us only six quarters to double that figure, reaching approximately RMB100 million this quarter. We are actively developing new features, applications, and agents to support future expansion.

A lot of agents are running inside our companies to improve our business efficiency. We see ample product optimization opportunities ahead and expect the growth to continue.

In the digital content segment, the learning content, we have fully completed the restructuring and have sharpened our focus on the Lingshi business. In Q3, Youdao Lingshi delivered over 40% year-over-year growth in gross billings and demonstrated strong user stickiness, and retention rate exceeded 75%.

Adding all that up, in the near term, actually we expect net revenues from the entire learning services segment to return to year-over-year growth. In summary, we remain firmly committed to driving growth across both our learning and advertising businesses by continuing to serve our customers better and also leveraging AI technologies better.

Thank you.

Brian Gong

Thank you. The

Operator

next question is from Linda Huang, Macquarie.

Linda Huang

Hello, can you hear me? Hello?

Feng Zhou

Yes. Yes, we can hear you.

Linda Huang

Yes. Thank you very much for this opportunity.

My question is regarding for the online advertisement. Because since the second quarter this year, we noticed that the gross margin below 1-- I think below 30%, maybe around a 25%.

I just want to know that does the management have any plan or a timeline we can return back to the about 30%? What will we need to do to make sure that the margin can recover?

That's for online marketing. Thank you.

Feng Zhou

I'll answer this briefly before Jin Lei provides more details. We've always operated with a long-term view and aim to increase the value we create for advertisers.

We think that's most important. In Q3, we saw strong opportunities to grow the customer base.

We chose to engage and onboard more customers, and that is reflected in the revenue growth. You can see very, very quick revenue growth.

On the flip side of that, we basically gave up some short-term gross margin as new customers are less profitable, and sometimes even we operate at a loss for particular important customers. That is actually also true, I believe, for the learning side of the business.

I just want to mention, in Q3, we invested in hiring more personnel for expanding our Lingshi course business in Q3, also for future growth. We believe this kind of investment are very good investments, and we have solid and profitable unit economics.

We ensure we have that. We think investments like these are going to translate to growth and profitability in the coming quarters.

Jin Lei

Hi, this is Jin Lei. Regarding the gross margin of our online marketing services business, the major part are adopting the performance-based advertising pricing model and the gross method revenue recognition, which necessitate a balance between deliver value to our clients and retain our own healthy long-term development.

Against this backdrop, we consider a gross margin within the range from 25% to 35% to be a reasonable target. Our current objective is to drive an improvement in gross margins, which we aim to achieve through several key initiatives.

First, we plan to broaden the application of the IMagicBox creative production platform throughout the ad creation process. Compared to manual creation production, IMagicBox reduces production costs by approximately 70% while improving production efficiency.

By leveraging our end-to-end data chain to identify and analyze high-performing creatives, we can scale the application, better serve our clients, and enhance overall delivery efficiency. Second, we will continue to optimize and upgrade our data management platform, DMP, and programmatic delivery system.

This includes expanding data dimensions and mining underlying data characteristics to improve audience and traffic insights. Those enhancements will enable more systematic and precise identification of target audiences, leading to higher advertising delivery efficiency, effectiveness.

Third, we will capitalize our robust AI capabilities to further integrate AI-driven creative production with the advertising delivery process. By closely linking those functions with the data capabilities of our DMP, we aim to establish an automated closed-loop system that boosts the overall operational efficiency of our online marketing services.

Thank you.

Operator

Thank you very much. The next question is from Brenda Zhao, CICC.

Brenda Zhao

Good evening, Zhou Feng, Su Peng. Thanks for taking my question.

My question is also related to the profit margin. Because we see the operating profit experienced a year-over-year decline in the third quarter.

What is the potential for rebound to year-over-year growth in fourth quarter? Thank you.

Peng Su

Thank you, Brenda. This is Su Peng.

I will handle this question first. I think at the beginning of this year, we set the two full-year financial goals.

It's the first is to achieve the rapid year-over-year improvement in operating profit. Second, secondly, to achieve the breakeven in full-year operating cash flow.

If you see the performance of Youdao in the first first half of this year, especially in the operating profit, it's in this in the it's operating profit in the in this year in the first half of, in of 2025, it's much better than that in the last year same time, at same times, improving from the 40 million RMB loss to the 130 million RMB RMB gain. I think that's provide more flexibility for us to make more investments in the second quarter of the 2025.

We step in the investment in the Youdao Lingshi in advertising the customer acquisitions while maintaining the profitability. Also, we start to spend marketing dollars to acquire the potential clients for for the advertisement business.

From the third quarter, as Dr. mentioned before in our earnings call, and Youdao Lingshi deliver over 40% year-over-year GMB growth and and increase the retention rate to the 75%, over 75%.

Also, and we achieved about revenue of the advertisement growth over 50% in the in the Q3 in the 2025. Also, the new clients account for the over 30% of the total clients.

I think that will create a a great momentum and strong fundamentals for our business in the Q4 and next year. All for our fourth quarter's priorities, and at the same times, I just try to explain in more details regarding on the one-off impact of our our we call the the the learning service business and in the in the as Dr.

also mentioned before. In the last year, STEAM STEAM courses still account for the meaningful percentage of our revenue from our learning service.

At the same times, in summer, we shrink a lot, significantly, for the in investments and in the in the for the STEAM courses for the customer acquisitions, but still deliver a significant revenues in the Q3. That definitely had impact of our profitabilities in the last year.

That means kind of high base in the in the in the in that we mentioned before. I think that's the it's one-off one-off the impact only for the this year.

Our fourth fourth quarter's priority is to secure the rapid operating profit improvement from the full-year perspective or line as the start of the year. In the meantime, we will continue to invest in our core business, Youdao Lingshi, AI apps, and as well as the online marketing services, as we access the macro environment and our growth opportunities.

Through the through this focus approach, we aim to deliver the greater values to and expanding user space. Our medium- to long-term focus is on executing on AI-native strategy, accelerating the deployment of our large language model Confucius in learning and advertising scenarios.

Central to this effort is enhancing our sustained profitability while the constantly evaluate the quality of our user services. Since its launching three years ago, our AI interactive services of Youdao Lingshi has integrated AI across multi-scenarios, including the users' learning assessment, personalized the learning path recommendations, Q&A sessions, assignment grading, and as well as the the college application consultings.

This is has enhanced the learning efficiency and outcome for users, generating widespread positive feedback. As the highest gross margin business within our learning services segment, and following the recent restructuring of this segment, Youdao Lingshi is expect to account for the growing share of segment revenue.

This in turn is expect to continue to improve the profitability of the learning service segment in the long run. Regarding the online marketing services, as noted previously, AI contributed to enhance the delivery and the operational efficiency in every area, including the ad creative production, data mining, programmatic delivery, and also attribution analysis.

This advancement deliver in mid-term and long-term the profitability improvement of this segment. I think I hope that answer your question.

Thank you.

Brenda Zhao

That's very helpful. Thank you.

The

Operator

next question is from Bo Zhang, Huatai.

Bo Zhang

Hello. Thanks for taking my question.

My question is, given the cumulative net operating cash outflow recorded in the first three quarters, should we expect any change to the full-year breakeven target? Thank you.

Wei Li

Thank you, Bo, for your question. This is Wayne.

Our team attached great importance on the performance of our operating cash flow, and we already got a notable improvement in optimizing our operating cash flow performance in recent years. For 2025, we set a target to achieve full-year cash flow breakeven, and we remain very confident to achieve this target.

At the same time, I would like to emphasize that reaching this breakeven point is only a near-term milestone. Our long-term objectives definitely is to deliver even healthy performance in operating cash flow through sustained profitability enhancement, disciplined credit management, and optimized working capital practice.

As you mentioned, for the first nine months this year, cumulative net operating cash flow amounted to RMB129 million. However, it reflects over 40% significant improvements on year-over-year basis.

In addition, our quarter cash flow performance have obvious seasonal features, which are driven by certain seasonal factors. For example, Q1 is typically annual bonus payment period due to the Lunar New Year.

Q3 is traditionally peak user acquisition period, during which operating cash flow typically registers a net outflow due to the marketing investment. In contrast, Q2 and Q4 are retention-driven seasons and generally demonstrate stronger cash flow performance.

We expect the fourth quarter usually generates a good operating cash inflow. To provide context, as we achieved operating cash inflow of RMB158 million in Q4 last year.

As previously highlighted, our restructuring in learning services have been completed. Youdao Lingshi in particularly has demonstrated robust retention momentum in Q4, maintaining a retention rate about 75%.

Additionally, another prepaid service, our AI-driven subscription services, Q3 sales from this business has accelerated growth to over 40% year-over-year, which also positively support our cash flow position. On the other hand, the expansion of our advertising business potentially brings certain collection dynamics, which potentially slow down the cash inflow from our customer.

For example, online marketing services typically provide a certain credit term to our premium clients. Through results from the previous quarters, we are satisfied for the performance of our cash collections, and the credit term are well managed.

Taking into accounts the distinct seasonality of our operations, the significant year-over-year cash flow improvements in the first three quarters, and the potential strong retention performance from Youdao Lingshi in Q4, we maintain confident in achieving our full-year operating cash flow breakeven target. Thank you.

Bo Zhang

Thank you. That's helpful.

Operator

That concludes our question-and-answer session. I would like to turn the conference back over to management for any additional or closing remarks.

Feng Zhou

Thank you once again for joining us today. If you have any further questions, please feel free to contact us at Youdao directly or reach out to Piacente Financial Communications in China or the U.S.

Have a nice day.

Operator

Ladies and gentlemen, thank you for joining. The conference is now over.

You may disconnect your telephone.