Innovator Capital Management, LLC (Innovator) serves as a leading sponsor of defined outcome exchange-traded funds (ETFs), providing structured investment products that offer targeted upside potential, downside buffers, and income strategies through FLEX Options linked to major equity indices such as the S&P 500 and Nasdaq-100; its core offerings include Buffer ETFs, Defined Outcome ETFs, Accelerated ETFs, Ultra Buffer ETFs, Power Buffer ETFs, Defined Income ETFs, and Dual Directional Buffer ETFs like the recently launched September series (DDTS and DDFS), which provide positive return potential in both rising and falling markets with specified caps, inverse caps, and buffers. The firm pioneered the world's first Buffer ETFs in 2018 and manages approximately $28 billion in assets under supervision across 159 ETFs as of September 30, 2025, targeting institutional investors, financial advisors, and retail investors seeking risk-managed equity exposure. Founded in 2017 and headquartered in Wheaton, Illinois, Innovator operates primarily in the United States with distribution through platforms like Foreside Fund Services, LLC.
In December 2025, Goldman Sachs announced an agreement to acquire Innovator for approximately $2 billion in a cash-and-stock deal expected to close in the first half of 2026, significantly expanding Goldman Sachs Asset Management's active ETF capabilities and positioning it among the top global ETF providers. This strategic transaction follows Innovator's expansions, including the July 2025 launch of the world's first Dual Directional Buffer ETFs, which amassed $140 million in assets rapidly, and the September 2025 introduction of additional series tracking the SPDR S&P 500 ETF Trust (SPY) with upside caps of 9.30%-12.65%, inverse caps of 10%-15%, and matching buffers at a 0.79% expense ratio. Earlier, certain legacy products like the Innovator Double Stacker 9 Buffer ETF - January (DBJA), which sought double upside exposure to SPY and QQQ subject to caps with a 9% buffer on SPY downside, were liquidated as part of portfolio optimization, with closures announced for October 2023 and subsequent series in 2025 coinciding with outcome period ends. No major partnerships beyond the Goldman Sachs acquisition or recent funding rounds were reported in the last 1-2 years.