- Business
- DFI Retail Group Holdings Limited DFI Retail Group Holdings Limited (DFIHY) operates as a leading pan-Asian retailer, offering quality brands, value, and service through an extensive network of outlets across food, health and beauty, convenience, home furnishings, and restaurants divisions. The company provides supermarkets and hypermarkets under brands including Wellcome, Cold Storage, Market Place, CS Fresh, Giant, Oliver’s Market Place, 3hreesixty, San Miu, and Lucky; convenience stores under the 7-Eleven banner; health and beauty stores under Mannings and Guardian; home furnishings through IKEA in markets such as Hong Kong, Macau, Indonesia, and Taiwan; and restaurants via Maxim’s Catering, alongside department, specialty, and DIY stores through associates like Robinsons Retail. DFI Retail Group Holdings Limited serves general consumers in Hong Kong, Mainland China, Macau, Taiwan, Singapore, Malaysia, Indonesia, Cambodia, Brunei, and the Philippines; it employs over 83,000 people, operates more than 7,500 outlets including associates as of mid-2025, and generated annual revenue exceeding US$24.9 billion in 2024. Founded in 1886 and headquartered in Quarry Bay, Hong Kong, with incorporation in Bermuda, the company functions as a subsidiary of Jardine Strategic Limited and changed its name from Dairy Farm International Holdings Limited in May 2022. Recent developments include the June 2024 divestment of its Hero Supermarket business in Indonesia to focus on Guardian and IKEA operations there; the sale of its entire stake in Yonghui Superstores Co., Ltd., completed in February 2025, resulting in a net cash position; the May 2025 divestment of a 22.2% stake in Robinsons Retail Holdings, Inc. to streamline its portfolio and fund digital retail media, own-brand innovation, and omnichannel enhancements; and the first-quarter 2024 launch of its Retail Media network, partnering with suppliers like Procter & Gamble, Unilever, Coca-Cola, Nestlé, and Reckitt to drive advertising revenue and customer data utilization.