- CEO
- Guerino Luigi Bruno
- Full Time Employees
- 154
- Sector
- Technology
- Industry
- Software - Application
- Address
- Elmbrook House Sunbury-on-Thames United Kingdom TW16 6SB
- IPO Date
- Jun 25, 2019
- Business
- Celebrus Technologies plc (AIM: CLBS; OTC: DFORF) develops and provides the Celebrus platform, a disruptive data technology solution that captures, contextualizes, and activates first-party customer data in real-time across digital channels to enhance marketing effectiveness and fraud prevention; its core offerings include Celebrus Data Platform for frictionless data capture, single customer view, and behavioral biometrics; Celebrus for Marketing to enable personalized campaigns without tagging or third-party cookies; Celebrus for Fraud incorporating AI-driven anomaly detection and zero-delay transaction prevention; Celebrus Cloud as the primary SaaS deployment; Celebrus Analytics and Reporting for compliant web analytics; and related managed services, professional services, and integrations via open APIs. The company serves financial services, banking, insurance, healthcare, retail, telecom, travel, hospitality, gaming, and fintech sectors with tagless, cookieless data solutions deployed in over 30 countries. Founded in 1999 and headquartered in Sunbury-on-Thames, United Kingdom, Celebrus operates subsidiaries including Celebrus Technologies Inc. in Cary, North Carolina, USA, and an office in Chennai, India.
In recent developments, Celebrus fully transitioned to Celebrus Cloud as its primary deployment model for new customers, aligning with a strategic shift to straight-line revenue recognition for software licenses from April 2025, alongside refined ARR definitions excluding third-party revenues to emphasize core Celebrus growth; it redefined revenue categories into Celebrus Software, non-Celebrus managed services, professional services, and third-party products while ceasing employee cost reallocations to cost of sales for clearer margins. The company strengthened its partner ecosystem with new alliances for lead generation and scalability, introduced a reseller model, secured key wins including a US fintech platform replacing Adobe, a European financial services firm, a US bank upsell, and FY26 contracts with a European bank and US trading firm, boosting Celebrus ARR to $15.6 million by September 2025; it also launched platform v10, enhanced mobile capture, audience list building for paid media, SOC2 certification, and anonymized data features amid ongoing R&D investments. Operational refinements encompassed global marketing realignment, AI adoption for efficiencies, sales pipeline focus on marketing leads, partner-sourced opportunities, and direct prospecting, with reduced emphasis on third-party hardware resales.