- Business
- DGTL Holdings Inc. is a Canadian digital media and marketing technology company that develops and commercializes social intelligence, data analytics and content-as-a-service solutions for enterprise brands, advertisers and agencies, with operations centered in Toronto, Ontario and New York, New York; the company was founded in 2018 and changed its name from Conscience Capital Inc. in 2020. Its core offerings are led by TotalSocial, a platform-as-a-service that combines online social media data and offline word-of-mouth data with predictive analytics, diagnostics and machine-learning tools to measure brand performance, audience sentiment, competitive intelligence and marketing return on investment; related services have included strategy, execution, measurement, content development, influencer marketing, audience development, analytics reporting and distribution for Fortune 500 and other large multinational customers. DGTL also has operated through subsidiaries and portfolio businesses including Engagement Labs, a social intelligence and analytics unit, and Hashoff, a self-service content-as-a-service platform for digital content publisher identification, optimization and campaign management. In the most recent period, DGTL has continued a broad restructuring of its corporate and operating structure, including subsidiary rationalization and capital-structure initiatives; it reported a share consolidation and amended long-term incentive plan in 2024, continued securing and extending client contracts in 2023 and 2024 for TotalSocial and related services, and in September 2026 announced a delay in filing its annual financial statements and applied for a management cease trade order while it works toward completing its disclosure obligations.