- Business
- Prataap Snacks Limited manufactures and markets a diverse portfolio of packaged snack foods in India, offering potato chips, extruded snacks including rings, puffs, wheels, chulbule, pipes, noodles, and katori, ethnic namkeen such as aloo bhujia, ratlami sev, moong dal, bhavnagari gathiya, and tasty peanuts, pellet namkeen, and sweet snacks encompassing swiss rolls, cup cakes, tiffin cakes, sandwich cakes, cookie cakes, yum cakes, and choco vanilla cakes; these products, exceeding 150 SKUs, are sold primarily under the flagship Yellow Diamond brand and the Avadh Snacks brand targeting regional preferences in western India. Headquartered in Indore, Madhya Pradesh, and incorporated in 2009 following the 2011 acquisition and merger of Prakash Snacks (established 2003), the company operates 16 manufacturing facilities—seven owned in locations including Indore, Assam, Bengaluru, Kolkata, and Rajkot, and nine on contract manufacturing basis in sites such as Jharkhand, Hyderabad, Kanpur, Karnal, Patna, Hissar, Gwalior, and Nalbari—to serve a pan-India footprint across 27 states and four union territories through approximately 5,200 super- and sub-distributors reaching 2.5 million retail outlets in metropolitan, urban, rural, Tier 2, and Tier 3 markets. In recent developments, Authum Investment & Infrastructure Ltd. and Ms. Mahi Madhusudan Kela acquired a 72.89% stake from Peak XV Partners (formerly Sequoia Capital) in early 2025 following Competition Commission of India approval, marking a significant ownership transition; the company ceased third-party operations in Bangalore, established a new facility in Jharkhand, shifted machinery from Guwahati-1 to other eastern units, commenced third-party manufacturing in Hazaribagh, Nalbari, and Gwalior, and initiated exports in Q3 FY25 while advancing premiumization via the Seven Diamond brand with products like protein puffs and peanut butter cups; additionally, it sustained market leadership in extruded namkeen and rings categories, secured top-five positioning in western savoury snacks, and reported FY25 revenue of Rs 1,707 crore with 6% year-on-year growth amid macroeconomic challenges.