- CEO
- Eng-Meng Tsai
- Full Time Employees
- 38,866
- Sector
- Consumer Defensive
- Industry
- Packaged Foods
- Address
- FTLife Tower Kowloon Bay Hong Kong
- IPO Date
- Aug 3, 2010
- Business
- Want Want China Holdings Limited engages in the manufacture, distribution, and sale of food and beverage products primarily in mainland China and other Asian markets, with exports to North America, Europe, and Southeast Asia. The company operates through four main segments: rice crackers including sugar-coated, savory, and fried varieties; dairy products and beverages encompassing flavored milk, yogurt drinks, ready-to-drink coffee, juice, sports drinks, herbal tea, and milk powder; snack foods such as candies, popsicles, jellies, ball cakes, beans, and nuts; and other products including wine and various food items. Its core brands include the Hot-Kid dairy line, Want Want rice crackers, and newer product lines like Prime of Love, Fix Body, and Baby Mum-Mum.
Founded in 1962 and headquartered in Kowloon Bay, Hong Kong, Want Want China Holdings has expanded its manufacturing and sales network to encompass over 30 production bases and 70 factories across mainland China, supported by thousands of distributors. Recent strategic developments include the 2019 launch of customized specialized drinks such as Hot-Kid Treasure Tea and Hot-Kid QQ Cheese Cup and the establishment of a sales company in Indonesia with expanded production capacity in Vietnam, marking a push into Southeast Asian markets. The company also executed an equity buyback program in 2023 and has shown steady revenue growth though facing profit margin pressures, with fiscal 2024 revenues reaching approximately CNY 23.5 billion.
Want Want China Holdings maintains a significant market presence in the snack food and beverage industry, targeting diverse consumer segments across Asia and abroad. Its ongoing product innovation and geographic expansion efforts reflect a strategic focus on diversifying offerings and capturing emerging markets, aided by strong brand recognition for flagship products like Hot-Kid milk and rice crackers. The company’s recent operational adjustments and new product launches contribute to its competitive positioning amidst evolving consumer preferences and market conditions in the food and beverage sector.