- CEO
- Khaleda Pervin
- Sector
- Consumer non-durables
- Industry
- Household/Personal care
- Address
- Gazipur Bangladesh
- IPO Date
- Jun 11, 2001
- Business
- Keya Cosmetics Limited is a Bangladesh-based fast-moving consumer goods (FMCG) and manufacturing enterprise engaged in the production, marketing, and distribution of personal care toiletries, household cleaning agents, and diversified textile products. Founded in 1996 and headquartered in Gazipur, Bangladesh, the company serves retail, wholesale, and institutional markets through an extensive nationwide supply chain. Its primary product lines encompass personal care toiletries, including beauty soaps, moisturizing soaps, and antibacterial soaps marketed under brand extensions such as Lifeguard; oral healthcare products comprising standard and tartar-control toothpastes; hair care solutions, including natural care, herbal, and anti-dandruff shampoos, as well as enriched coconut hair oils; skincare and grooming formulations, including petroleum jelly, lip gels, pure glycerin, prickly heat powders, talcum powders, and shaving creams; and household fabric care and cleaning agents, including enzyme-active laundry detergent powders, White Plus detergents, laundry soap bars, dishwashing liquids, dishwashing bars, toilet cleaners, and industrial soap noodles. The company historically operated integrated textile manufacturing divisions producing ring-spun and rotor cotton yarns, knitted fabrics, and readymade apparel for export markets. In recent operational developments, Keya Cosmetics underwent major structural downsizing in 2025, permanently ceasing operations across its capital-intensive textile, spinning, cotton, and knit composite garment manufacturing divisions to reduce legacy debt, streamline operating costs, and alleviate supply chain disruptions, thereby refocusing its core ongoing business activities entirely on its domestic cosmetics, toiletries, and household chemical manufacturing lines.