- CEO
- Saugata Gupta
- Full Time Employees
- 356
- Sector
- Consumer non-durables
- Industry
- Household/Personal care
- Address
- Dhaka Bangladesh
- IPO Date
- Aug 2, 2009
- Business
- Marico Bangladesh Limited is a fast-moving consumer goods company that manufactures, markets, and distributes consumer products across the personal care and packaged food segments. Founded in 1999 and headquartered in Dhaka, Bangladesh, the company operates as a subsidiary of the India-based multinational consumer goods enterprise Marico Limited and trades publicly on the Dhaka Stock Exchange and Chittagong Stock Exchange.
The company's core product portfolio is organized into personal care, baby care, male grooming, and food categories. Its offerings include pure coconut oils and value-added hair oils marketed under the Parachute Advansed, Parachute Beliphool, Nihar Naturals, Nihar Shanti Amla, and HairCode brands; post-wash hair nourishers, leave-in serums, and specialized anti-lice solutions under the Livon and Mediker SafeLife brands; hair cleansing and conditioning products under the Parachute Naturale shampoo line; skin care products comprising body lotions, petroleum jelly, face washes, soaps, and aloe vera gels marketed under the Parachute SkinPure brand; baby care formulations including baby lotion, baby oil, baby wash, baby shampoo, baby soap, and diaper rash cream under the Parachute Just for Baby brand; specialized male grooming products such as face washes, styling gels, soaps, and deodorant body sprays marketed under the Studio X brand; and packaged food products encompassing edible blended cooking oils, oats, and honey under the Saffola brand umbrella.
Marico Bangladesh Limited maintains an extensive nationwide distribution network that delivers products to urban and rural retail outlets across Bangladesh, serving millions of households. The company manufactures substantially all of its product portfolio locally through operating manufacturing units located in Gazipur as well as a third manufacturing installation situated in the Bangabandhu Sheikh Mujib Shilpa Nagar at Mirsarai, Chattogram. In addition to serving its domestic consumer market, the company engages in export operations, shipping manufactured products to international markets including India, Nepal, Bhutan, Sri Lanka, Vietnam, and several countries in the Middle East.
In recent operational and strategic developments, Marico Bangladesh Limited commenced commercial production at its third manufacturing facility in the Mirsarai Economic Zone following a capital investment exceeding BDT 2.2 billion, significantly scaling manufacturing capacity for value-added personal care formulations and expanding backward-integrated PET bottle packaging operations. The company has also accelerated its strategic business transformation from a traditional hair oil enterprise into a diversified beauty, personal care, and wellness player by expanding its premium personal care, male grooming, and pediatric care lines. To support operational scalability and export growth, the company has implemented digital automation across its supply chain and factory operations, broadening regional export volumes and enhancing direct-to-retail distribution reach.