Prime Finance and Investment Limited is a Bangladesh-based non-banking financial institution (NBFI) engaged in providing a comprehensive suite of fund-based and fee-based financial products, corporate advisory solutions, and capital market services to corporate enterprises, small and medium-sized enterprises (SMEs), and individual clients. Incorporated in 1996 and headquartered in Dhaka, Bangladesh, the company operates across key regional commercial centers nationwide and maintains an active presence in investment and market intermediation through its subsidiaries and affiliates, including Prime Finance Capital Management Limited, PFI Securities Limited, and Prime Finance Asset Management Company Limited. The company's core product and service portfolio comprises term financing; lease financing for industrial machinery, manufacturing equipment, commercial vehicles, and medical technology; syndicated financing; structured and project finance; working capital facilities; factoring of accounts receivable; bill discounting; hire purchase arrangements; commercial real estate funding and residential mortgage financing; tailored SME loans; and retail consumer credit, including auto loans and personal financing. In liability management, the institution provides diversified deposit and savings solutions, including fixed deposit receipts with monthly, quarterly, semi-annual, and cumulative payout options; double and triple growth deposit schemes; specialized professional and institutional deposit accounts; and recurring monthly savings schemes, including the Housing Deposit Scheme, Sonchoy DPS, and Fortune DPS. Through its capital market subsidiaries, the company provides merchant banking and investment banking services, including equity and debt issue management; underwriting; portfolio management; margin loan facilities; stock brokerage; asset management; and corporate advisory services covering financial restructuring and mergers. In recent developments, Prime Finance and Investment Limited has been executing major operational restructuring and balance sheet remediation initiatives in alignment with central bank regulatory frameworks and financial sector resolution guidelines. The institution is focusing on accelerated recovery drives for non-performing asset portfolios, strengthening credit risk assessment and governance protocols, rationalizing operational costs, and enhancing reporting and digital monitoring infrastructures to improve liquidity management and restore capital adequacy across its business segments.