Operator
Good day and welcome to the Brinker International's Q3 F '26 conference call. At this time, all participants have been placed on a listen-only mode.
The floor will be open for questions and comments following the presentation. It is now my pleasure to turn the floor over to your host, Kim Sanders, Vice President of Investor Relations.
Ma'am, the floor is yours.
Kim Sanders
Thank you, Holly, and good morning, everyone, and thank you for joining us on today's call. Here with me today are Kevin Hochman, Chief Executive Officer and President of Brinker International and President of Chili's, and Mika Ware, Chief Financial Officer.
Results for our third quarter were released earlier this morning and are available on our website at brinker.com. As usual, Kevin and Mika will first make prepared comments related to our strategic initiatives and operating performance, then we will open the call for your questions.
Before beginning our comments, I would like to remind everyone of our safe harbor regarding forward-looking statements. During our call, management may discuss certain items which are not based entirely on historical facts.
Any such items should be considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All such statements are subject to risks and uncertainties which could cause actual results to differ materially from those anticipated.
Such risks and uncertainties include factors more completely described in this morning's press release and the company's filings with the SEC. Of course, on the call we may refer to certain non-GAAP financial measures that management uses in its review of the business and believes will provide insight into the company's ongoing operations.
With that said, I will turn the call over to Kevin. Kevin Hochman (Chief Executive Officer and President of Brinker International and President of Chili's):
Kevin Hochman
Thank you, Kim, and good morning, everyone. Thank you for joining us as we discuss our financial and operating performance for the third quarter, as well as our outlook on the remainder of fiscal '26.
Q3 Chili's same-store sales of +4% marked our 20th consecutive quarter of same-store sales growth, and outpaced the casual dining industry by 420 basis points. This strong result was rolling a +31% from last year, for a two-year cumulative comp of 37%.
A list of the top 500 largest restaurant chains for all of 2025 just came out, and I'm proud to say Chili's is now the number two casual dining brand for sales, in addition to maintaining our status as the number one casual dining traffic brand. To put our sustained growth into perspective, if Chili's nearly $1 billion of sales growth in calendar '25 was its own business, it would be larger than most of the restaurant chains on the list.
After delivering a +15% in calendar '24, we often were getting asked, "What's going to be the next Chili's?" With the 21% we posted in calendar '25, the answer was resoundingly, "Chili's."
In 2026, our sales growth has consistently outpaced the industry, with our outperformance continuing to accelerate from 320 basis points better in February to 550 points in March, and now 560 points month-to-date through April. Chili's momentum is sustaining, driven by quarterly improvements in food, service, and atmosphere, as well as continuing to make Chili's more fun, more easy, and more rewarding for our team members.
These experience improvements, coupled with our everyday value leadership represented by a per-person average guest check that is $3 to $4 below competition, are supporting a powerful flywheel of traffic, sales growth, margin expansion, and reinvestment into our business. Now, I'll give some updates on the Chili's business.
We spent Q3 continuing to work on the fundamentals, preparing for our new chicken sandwich platform launch, and bringing in new guests with relevant marketing to experience Chili's. In Q3, our restaurant teams remained squarely focused on the fundamentals of the guest experience.
From a food standpoint, our primary focus was chicken breading and cooking perfection, which involved retraining the teams on perfect execution of hand-breading our Chicken Crisper and chicken sandwich lineup, which will ensure those items are freshly cooked, hot, and crispy. A key differentiator of our chicken sandwich is that we hand-bread the chicken in restaurant.
We believe a freshly breaded filet tastes better than chicken that has been breaded and fried by machines in a factory, frozen, shipped hundreds of miles, and then re-fried in a restaurant. In anticipation of our Q4 chicken sandwich launch, our teams were busy ensuring restaurants were ready for the guests that will come in, including reinforcing daily procedures for sparkling clean restaurants and emphasizing key areas to double down on ChiliHead Hospitality, our differentiated customer service that drives memorable experiences to grow sales and traffic over time.
While our competitors ramp up limited-time offers, we spent the quarter investing time in operations training and culinary resources into everyday capability that more closely correlates with long-term sustainable traffic growth. We believe doing fewer things bigger and better is a more sustainable way to build traffic and grow our business over time.
The result is continued momentum on the business, attracting new guests in and retaining the ones we have converted. Dine-in GWOP, or guests with a problem, continued its three-year decline, finishing the quarter at 1.9%.
Food Great finished at 75%, and Intent to Return was also an all-time best at 79%. Our operational improvements continued to deliver better experiences for our guests, and our tokenized cohort tracking yielded similar results from previous quarters.
New guests are coming into the restaurants and following the pattern of existing guests on frequency, which gives us confidence growth will continue to sustain. Our chicken sandwich platform launched on April 14th with our new menu drop.
The lineup features two sandwiches at our $10.99 3 for Me opening price point, the Big Crispy and the Spicy Big Crispy, which includes fries, a bottomless Coca-Cola drink, and bottomless chips and salsa. Given a wide range of guest preferences, we also offer three flavored chicken sandwiches: Nashville Hot, Signature Honey Chipotle, and Buffalo with two sides, as well as the Big Crispy Deluxe with lettuce, tomato, and bacon.
All sandwiches are served with our Chili's signature house-made ranch for dipping and dunking that our guests absolutely love and pour on everything. This adds an additional point of differentiation you can only get at Chili's.
The sandwich platform was launched behind our Better Than Fast Food campaign, this time tapping into an insight we have seen among consumers frustrated with what they call "shrinkflation," where portion sizes reduce to offset rising input costs. For example, a post went viral a few months ago when someone posted a photo where a famous fast-food chain's burger pickle was actually thicker than the burger patty itself.
We believe Chili's over-the-top generous portions are a great way to resolve the biggest challenge facing our customers today: in a world of rising inflation, how do I get the best value for my money? Our TV ads both show and tell our chicken sandwich is way bigger than the leading fast-food restaurants' most premium chicken sandwich, and at $10.99, this addition to the 3 for Me platform is the perfect antidote for corporate shrinkflation.
The launch campaign heroed a before-your-eyes demo of a balancing scale holding our Chili's Big Crispy in one pan with its lighter fast-food foil in the other. The scale is not in balance, with the new Big Crispy demonstrating it is the exact opposite of shrinkflation, weighing down the scale heavily.
In fact, our tests conducted in the Dallas-Fort Worth area, weighing a large sample size of sandwiches, the new Big Crispy filet was over 80% bigger than the leading fast-food restaurants' premium chicken sandwich filet. I know many of you are interested in specifics on how the launch is performing.
While it's only been two weeks in market, with only one week on TV, initial response to the new sandwich platform has been encouraging. Far, the overall platform is selling 161% more sandwiches than pre-launch and is significantly outpacing the numbers we saw in the 200 test locations.
From a total business standpoint, we have been comping in mid-single-digit sales in April with positive traffic, which is rolling a +29% in April driven by the Big QP launch the prior year. As I said earlier, we have accelerated our sales outperformance versus the industry to 560 basis points in April, which only includes two weeks of chicken sandwiches.
While still early, the initial results on both the platform and the total business are both encouraging. I also want to give an update on our North of 6 initiative and how it will be a key to continued sustainable comp growth.
A question we get asked a lot is, with all the traffic growth you've had the past few years, do you still have capacity for more? Let me start with the numbers.
Our average traffic is now back to 2013 traffic levels, but that's still about 20% less weekly guests from our peak in 2000 to 2005. Our North of 6 restaurants serve anywhere from 20% to 80% more guests than our current average restaurant traffic.
The first point is, we know we have a lot more capacity in the buildings. The second question is, what are we learning from the North of 6 restaurants?
The dramatic business simplification has been a huge enabler for our restaurants. The direction we are getting from the managers of North of 6 restaurants is we need more simplification.
Our teams are going to challenge every requirement that slows down our restaurant teams, will continue to remove items and processes that don't help the guest or team members, and the new initiative I'm most bullish about is speeding up cycle time, meaning looking at everything that goes into the total time of kitchen prep and the dining experience and finding ways to simply remove time. For example, if one of our restaurants are on a wait on the weekend, the average wait time is about 15 to 20 minutes.
That number is pretty good, but remember that's just an average, which means there are about half our restaurants with longer waits. We have enterprise project teams studying every bit of that wait to understand what are the bottlenecks we need to remove to reduce that cycle time, whether it be at the host stand taking orders, kitchen ticket times, checking out the Ziosk payment system, and ultimately resetting tables for the next wave of guests.
Chief Operating Officer Aaron White and her cross-functional teams are hard at work to reduce cycle times across the entire dining experience. I look forward to sharing new additional initiatives, which should be a continual tailwind for traffic, on future earnings calls.
On the Maggiano's business, we are continuing to make progress in its turnaround. When you adjust for Christmas Day falling in Q3 this fiscal and the January weather, we did see sequential improvement in traffic and comp sales.
Customers are noticing more abundant portions, more generous family style, and the return of classic Maggiano's dishes like Eggplant Parm and Gigi's Butter Cake. Value scores are improving.
We still have a lot more opportunity ahead of us with service and removing non-value-added process to improve Maggiano's dine-in times, but the important thing to know is we are making sequential progress. This turnaround, like the Chili's turnaround, will take time, but as long as we focus on important areas of food, service, and atmosphere and make progress every quarter, I'm confident we'll return this business to growth.
As a reminder, Maggiano's is only 8% of our company sales and low single-digit percentage of our profit contribution, but it can be a source of growth in the future given the white-space opportunities. To close out, I want to do some recognition of our integrated marketing team and our supplier partners on industry recognition.
The industry-leading publication Ad Age named Chili's the Brand of the Year for the second straight year, an award that has never, ever been awarded to the same brand two years in a row. This is an award recognizing the best work in all industries, not just restaurants.
In addition to Chief Marketing Officer George Felix and our marketing vice presidents Jesse Johnson and Steve Kelly, we have developed a deep bench of directors, managers, and a collection of world-class agencies in various disciplines who have delivered the results over the past three years to earn this industry recognition. The last bit of recognition I want to do is to congratulate our driver, Carson Hocevar, and the entire Spire race team for their first-ever NASCAR Cup Series win in Talladega last Sunday driving the number 77 Chili's car.
Carson is a servant leader to his team and his fans, and always makes those around him feel special. He's a perfect representative of what we like to call ChiliHead Hospitality that our guests experience in our restaurants.
Hats off to our Mooresville, North Carolina Chili's restaurant team and Area Director Rachel Austin, who stayed open late Sunday night for Carson and the Spire team to celebrate their victory with a lot of Triple Dippers and a few Presidentes. To close, Chili's delivered another strong quarter rolling big numbers from prior year.
The quarter got stronger as we moved out of January, and we accelerated our market share growth as the quarter closed and now into April, driven by the chicken sandwich launch. Yes, there are macro headwinds the industry is experiencing, but Chili's is well positioned to continue winning in this environment, given the improvements in food, service, and atmosphere and our industry-leading everyday value.
That formula has proven quarter after quarter to be resilient in driving traffic and outperforming the industry. Now, I'll hand the call over to Mika to walk you through fiscal '26 third quarter numbers.
Go ahead, Mika.
Mika Ware
Thank you, Kevin, and good morning, everyone. This quarter marks our 20th consecutive quarter of same-store sales growth and our second year of traffic gains, evidence of the durability of our results and the sustainability of our strategy.
With the end of fiscal '26 in sight, we expect average annual unit volumes for the year to approach $5 million. These higher sales levels and strong unit economics continue to support our invest-to-grow strategy.
We maintained strong business momentum this quarter, achieving positive same-store sales despite last year's positive 31% comparison, including 4% growth at Chili's. While Winter Storm Fern affected Chili's January sales, growth returned to mid-single digits after weather conditions improved.
In both February and March, Chili's comparable restaurant sales increased 5.9% with positive traffic, reflecting the underlying strength and momentum in our business, which we expect to continue throughout the rest of fiscal '26. Turning to our financial results, in the third quarter Brinker reported total revenues of $1.47 billion, an increase of 3.2% over the prior year, with consolidated comp sales of positive 3.3%.
Our adjusted diluted EPS for the quarter was $2.90, up from $2.66 last year. Chili's top-line sales growth was driven by price of 4.6% and positive mix of 0.6%, offset by negative traffic of 1.2%.
Weather and a holiday shift negatively impacted sales and traffic at Chili's by approximately 2.1% during the quarter. For Maggiano's, the brand reported comp sales for the quarter of -4.6% with negative 10.4% traffic, partially offset by positive mix of 0.6% and price of 5.2%.
Weather and a holiday shift negatively impacted sales and traffic at Maggiano's by approximately 2.1% during the quarter. At the Brinker level, restaurant operating margins were 18.4% for the quarter, compared to 18.9% in the prior year, due to higher food and beverage costs and higher restaurant expenses, partially offset by sales leverage.
At Chili's, we continued to make investments in food by upgrading the quality of ingredients and making recipe improvements for items such as ribs, frozen margaritas, queso, nachos, and our bacon cheeseburger, to improve the guest experience and ensure value across our entire menu. In addition, we prioritize actively repairing and maintaining our facilities to provide a comfortable and fun atmosphere.
At Maggiano's, we continue to execute the Back to Maggiano's strategy, which is designed to improve our value proposition, optimize our service model, and ensure our atmosphere is clean and well-maintained by making the investments needed to improve the business. Food and beverage costs for the quarter were unfavorable by 60 basis points year-over-year, due to unfavorable menu mix with 4.6% commodity inflation, mainly due to beef, offset by price.
Labor for the quarter was favorable 60 basis points year-over-year. Top-line sales growth offset wage rate inflation of approximately 3.4%, additional investments in labor, and higher health insurance costs.
Restaurant expense for the quarter were unfavorable 50 basis points year-over-year, due to higher repair and maintenance costs and general inflation impacting expenses such as utilities, rent, to-go supplies, and delivery fees, partially offset by sales leverage. Advertising expenses for the quarter were lower than expected and flat to the prior year at 2.9% of sales, due to a portion of spend that shifted from the third quarter to the fourth quarter of this fiscal year.
G&A for the quarter came in at 4.0% of total revenues, 10 basis points favorable to prior year, due to sales leverage and lower performance bonus accruals, partially offset by an increase in restaurant center support resources to support our growth. Depreciation and amortization for the quarter came in at 3.7% of total revenues and decreased 10 basis points year-over-year, due to sales leverage and lapping accelerated depreciation from the prior year due to the retirement of the CTX impingement ovens.
This was partially offset by an increase in our asset base from new equipment purchases. Third quarter adjusted EBITDA was $223.7 million, a 1.4% increase from the prior year.
Our adjusted tax rate declined year-over-year to 18.7%, compared to 19.3% in the prior year, largely due to the impact of a prior-year tax catch-up associated with stronger-than-expected performance. Capital expenditures for the quarter were $51.2 million, driven by capital maintenance spend.
At the end of the second quarter, we completed our first four re-images at Chili's, and the learnings were used to inform our long-term re-image and new-unit growth strategy. As we shared last quarter, we plan to complete another 8 to 10 re-images during the remainder of this fiscal year and another 60 to 80 during fiscal 2027, before getting to a planned cadence of 10% of the fleet every year starting in 2028.
Regarding new-unit growth plans, our goal is to continue to ramp up to a new run rate by fiscal 2029, and we expect to share more details on our strategy and plans at our Investor Day later this year. At Maggiano's, our main focus areas will continue to be guest-facing repairs and maintenance, supplemented by a smaller re-image program.
Our strong free cash flow provides sufficient liquidity to maintain our disciplined capital allocation strategy, allowing us to invest in restaurants, keep debt levels low, and return excess cash to shareholders. We continue to support this approach by repurchasing $108 million of common stock under our share repurchase program in the third quarter.
In addition, we are planning to call our $350 million 8.25% bond early in fiscal 2027 using the liquidity of our $1 billion revolver, which would provide interest expense savings in fiscal 2027 and the flexibility to continue reducing leverage if we choose. In terms of our expectations for the balance of the year, as noted in this morning's press release, we're updating our guidance for fiscal 2026 to include the following: annual revenues in the range of $5.78 billion to $5.82 billion; adjusted diluted EPS in the range of $10.60 to $10.85; capital expenditures in the range of $240 million to $250 million; weighted average shares in the range of 44.7 million to 45 million.
Our guidance assumes wage and commodity inflation in the low single digits and a tax rate of approximately 19%. April started the quarter on a strong note, with continued mid-single-digit sales growth and positive traffic.
In addition, our outperformance versus the industry is accelerating, and we remain confident we will lap the fourth quarter with mid-single-digit sales and positive traffic at Chili's. Looking ahead, our results show that our strategy is sustainable and that we're positioned for continued growth.
At Chili's, we will build on our momentum by continuing to bring in new guests and drive loyalty through relevant and innovative marketing, menu innovation, and strong operations in our industry-leading everyday value. We're confident these strategies will support our ability to drive growth, invest strategically in the business, and deliver value to shareholders.
I look forward to providing further details at our upcoming Investor Day, scheduled in Dallas for Thursday, September 17th. With our comments now complete, I will turn the call back to Holly to moderate questions.
Operator
Certainly. At this time, we will be conducting a question-and-answer session.
If you have any questions or comments, please press *1 on your phone at this time. We ask that while posing your question you please pick up your handset, if listening on speakerphone, to provide optimum sound quality.
Please hold while we poll for questions. Your first question for today is from David Palmer with Evercore ISI.
David Palmer
Thanks. Good morning.
Two questions, if I could. Just I know you've said some stats on the chicken sandwich and, but if you wouldn't mind and so forgive me if I'm making you repeat yourself, but any stats on that would be helpful: the mix of the product, the perceived lift to same-store sales when you exclude any of the noise that might be out there, new guests, repeat, customer sat scores associated with it, and then is your experience that the lift from a product like that will rise over time with the TV campaign, consumer trial for a product like that?
Then just a big-picture question. As Chili's approaches $5 million AUV, and I'm not asking to front-run your analyst day out in September, but how are you thinking about the big levers from here and how they'll be different to get the next $1 or $2 million?
How should we be thinking about your big, hairy goals from here and how you get there? Thanks very much.
Kevin Hochman (Chief Executive Officer and President of Brinker International and President of Chili's):
Kevin Hochman
Two big packed questions. I'll start with the chicken sandwich first and then I'll address the second one about sustainable growth in the second.
From a chicken sandwich standpoint, we don't have really much more to share because it's only been two weeks of launch. We've had one week of merchandising only, and then one week of TV.
We're seeing 161% more chicken sandwiches today than we did pre the launch, which is significantly higher than what we saw in the merchandising-only test market. In fact, that first week when we were merchandising only, we did see higher lifts than we saw in the test market.
That's all good. As far as what's the feedback been, anecdotally we've heard mostly very, very positive both in the reviews that we see online as well as in talking to our team members.
The first thing that people tend to say when they see it is, "Oh my goodness, this is a really big sandwich," which is exactly what we're going for. The exact opposite of shrinkflation is how we position the sandwich and the price point and the size, especially when we compare it to our fast-food foil.
That's all working. Over time we're going to see whether it continues to maintain, we'll be able to answer your questions about repeat rates, and we have all that tokenized data, but that's going to take a few quarters to really understand that.
Right now we feel very, very bullish about it. Typically when things mix a lot, they tend to be generally overall more incremental from a magnitude standpoint.
The fact that we're beating the test market is very encouraging. Then we obviously saw some acceleration in traffic driven by the sandwich over the past two weeks, which feels good, too.
It's too early to declare, hey, this thing's successful, but so far we're really encouraged by the data that we're seeing. Now, on the second question, David, on what are the next drivers of sales over the next three years?
We're kind of a repeat record on this. There'll be new additions behind this, but it's still going to be focused on food, service, and atmosphere.
From a food standpoint, we talked about the other menu categories that still need renovation, plus we'll have some innovation on the core categories that we've already renovated. That will continue.
From a service standpoint, I think the big unlock of North of 6 that we're understanding over the past three months is this idea of cycle time. The idea of how do we take the throughput that we're seeing in the North of 6 restaurants and expand that throughout the system.
They do a lot of things differently to get higher throughput. The example I gave in the prepared script was at the host stand, right?
Typically in a North of 6 restaurant, they either have more staffing at the host stand than what the labor card says, and/or they have more senior level of staffing, either paying a more senior host or sometimes having a manager man the door during busy peak times, right? In addition to that, there's software behind that when we use the seating system that we need to make sure the teams are trained on, they're using consistently, so that when we quote wait times, they're more accurate because we need to use that all the time.
There's a bunch of work that we need to do for host rollout that we're learning from the North of 6 restaurants. That will go in Q2 of next fiscal, but that's one example of reducing cycle time, which I think is going to improve throughput not just for North of 6 restaurants, but more importantly, the entire system.
Then on atmosphere, the big thing is the re-image. You're going to be able to see that when you're here for the Investor Day.
We're going to take you out to the restaurant so you can see them for yourselves of what we're doing. The next 8 to 10 that we're doing in these three months is really going to be finalizing what are the things that we want to invest in and what are the things that we don't want to invest in, so that when we start with 60 to 80 next fiscal, and then obviously get to the 10% run rate in fiscal '28, we're off and running with the best possible package with the best possible payback.
We're very bullish about the growth levers in front of us. Obviously, I haven't even talked about our world-class marketing, which continues to get stronger and stronger and bring new guests in.
We're very, very bullish about the continued sustained growth of this business.
David Palmer
Thank you very much.
Operator
Your next question is from Chris O'Cull with Stifel.
Chris O'Cull
Thanks. Good morning, guys.
Kevin, just given the recent volatility in consumer sentiment, have you observed any canary-in-the-coal-mine type behaviors, such as check management or softness in lower-income spending? Kevin Hochman (Chief Executive Officer and President of Brinker International and President of Chili's):
Kevin Hochman
The answer is we're seeing a little bit of check management. As we've seen traffic accelerate behind chicken sandwich launch, we've seen a little bit of check management in desserts and in alcohol.
Our overall sales are still way up with the growth that we've had with the business, but we are seeing some incidence start to slow. Here's what I tell the team is let's control what we can control.
We can continue to win market share with the best food, service, and atmosphere in the industry with industry-leading value, and we need to stay focused on that. Whatever happens to gas prices in the macro, that's out of our control.
What we can control is staffing our restaurants for peak, we can control serving great food with wonderful service in a clean, inviting environment. If we continue to do that, we'll continue to grow market share.
We'll be able to hang on to our business, and then obviously if the macro gets any better, we'll be able to grow even faster behind that. I'm kind of like a broken record on it.
It doesn't matter what happens with the macro, it doesn't matter what happens with external factors. Our indicated action for this team is improve food, service, and atmosphere, and good things will happen.
We're just going to stay focused on that.
Chris O'Cull
Makes sense. Then, Mika, I know margin flow-through was impacted, I think, by R&M expense this quarter.
Can you help walk us through how to think about flow-through in the fourth quarter, and whether any significant headwinds on any line items that we should be aware of? Then maybe whether the new sandwiches to the platform are margin accretive or margin neutral?
Any color would be helpful.
Mika Ware
Great. Yes, we continue to invest back in the business with this invest-to-grow strategy, so that's part of it is that we don't flow it all through and we put it back in.
We saw that food and beverage was up a little bit year-over-year, we continue to invest in labor, and then our restaurant expense, like I said, the R&M, we caught up with a lot of the deferred maintenance. Now we're shifting to preventative maintenance, which takes a little bit of time for that to start really coming through, that you can see some opportunities or some reduction in future expenses.
We are seeing a lot of give and take in there. If you look at our R&M just over the first three quarters, you can really see that we've kind of established a run rate, it's pretty steady.
I think some of the volatility is really lapping the prior year, and we'll continue to look at that and get more efficient in our spend, but that's kind of one of the drivers there. Looking forward on margins, I think in the fourth quarter, you're going to see probably similar margins.
Maybe food and beverage are going to creep up a little bit. We had a beef contract that came due, a steak contract that's going to be a little bit more.
I think we'll continue to leverage the labor that will probably offset any of that increase, and then you'll see very similar, I think, to restaurant expense this quarter as a percent of company sales. I think you'll see something there.
I expect margins to be similar from Q3 to Q4, and I expect return to margin growth in Q4. I'm very confident in what I stated at the beginning of the year is that, taking a step back, we're going to grow our margins year-over-year that 30 to 40 basis points, and very confident about that moving forward.
Chris O'Cull
Great. Thanks, guys.
Operator
Your next question for today is from Dennis Geiger with UBS.
Dennis Geiger
Great. Thanks, guys.
With all the focus on the chicken sandwich, all six varieties of which are delicious, as you've put up great results in April, even with just a couple weeks of the sandwich seemingly, even as you talked about that acceleration in traffic with the sandwich. I'm curious if you could talk a little more about sort of ex the sandwich, some of the key drivers of that momentum that you've been seeing, especially as we kind of go into 2027.
Or said differently, even if let's say the sandwich incrementality is not a significant step change in trend, do you think that sort of the mid-single-digit type of comp trajectory is still within view? Thank you.
Kevin Hochman
Kevin Hochman (Chief Executive Officer and President of Brinker International and President of Chili's): The answer to your last part of the question is yes. We still think that mid-single comp is still within purview.
The recipe for success for us is just to continue to improve the fundamentals: so food, service, and atmosphere. That's why every earnings call I talk about the improvement on guests with a problem and GWOP and Food Great and Intent to Return, because what I tell my team is if it's not better than the previous year, what belief do we have that we're going to continue to grow?
We have to continue to improve those things, because we're not going to LTO our way to growth that we see others do. We want to use those resources on the things that drive long-term traffic and sustainable growth, and if we believe in that, those metrics have to continue to improve.
That's why when we budget the year, we have some food news that has to do with upgrading the permanent menu, but most of our initiatives have to do with improving food, service, and atmosphere on the kind of the core things. Like Q2 host stand, what we're going to launch for next fiscal, that's all about throughput and driving traffic.
That's not a new piece of food that's definitely going to drive traffic. It's going to drive traffic through taking the demand that we're already having come to the restaurant and making sure they don't leave, right?
The recipe for success right now is continuing to improve food, service, atmosphere, continuing to improve the fundamental metrics, right? Then let the world-class marketing team create excitement so that people come into the restaurant and try us for the first time.
That's why we also share the token data, because the idea is, hey, we are putting new guests into the funnel every quarter, and then when we look back over the next 6 to 12 months, they start looking like existing guests. That's the key.
If the fundamentals continue to improve, then the new guests that come in will start looking like existing guests, and we've just got to keep that flywheel going. That traffic growth obviously drives sales growth, sales growth drives revenue growth drives profit growth, we're able to reinvest some of that back into the business to continue the flywheel and drive traffic growth, right?
That's the recipe that's worked the last couple years, and that's the plan for the next three years.
Dennis Geiger
Great. Thanks very much.
Operator
Your next question is from Jeff Farmer with Gordon Haskett.
Jeff Farmer
Thank you. Mika, I think you just said that there's an expectation that you can grow margins by 30 to 40 basis points, sort of on a go-forward basis or at least in '27.
Beyond continued same-store sales momentum, what dynamics do you see contributing to that level of margin expansion? Hopefully I got that 30% to 40% or 30 to 40 basis point number correct in the question.
Mika Ware
Yes. The 30 to 40 basis points was referencing this fiscal year, what we guided, very confident in that.
I do think that we will be able to grow margins over time, and it will primarily be from sales leverage, because that's our strategy is to grow the top line. We do think there can be opportunities, now that we have gotten through the turnaround, we've stabilized the teams, we've attracted better talent.
This does give you an opportunity just to be more efficient in your spend, and I think we'll look for ways as we move forward to do that as well. Even with the sales growth, I do think that we can continue to leverage margins.
Jeff Farmer
Okay. Then just one quick follow-up as it relates to menu pricing moving into FY '27.
I think you guys have been back-to-back mid 4% '25 and '26. How are you thinking about menu pricing as you move into FY '27?
Mika Ware
Yep. The very first thing, most important thing for us is to protect our value proposition.
We're going to protect that $10.99 industry-leading value, have it there for those that need it, and then we also want to make sure we have value across the entire menu for everyone. With that being said, moving forward, I do think that we'll continue to invest in food, service, and atmosphere, but we will probably be on the lower end of our stated pricing range.
Moving forward, we're always going to make sure that we can price for inflation, but we're going to make sure we balance that with making sure value is there for our guests.
Jeff Farmer
Okay. Thank you.
Operator
Your next question for today is from Andrew Strelzik with BMO.
Andrew Strelzik
Hey, good morning. Thanks for taking the questions.
I know there's a lot of focus on the food initiatives and the menu initiatives that you guys have planned, but I was hoping you could talk a little bit more about the operational and service improvements and those kind of legs of the stool there. How much more room for improvement is there?
What are kind of some of the bigger opportunities that you see kind of going forward to drive that?
Kevin Hochman
Kevin Hochman (Chief Executive Officer and President of Brinker International and President of Chili's): It's frustrating, but it's also really exciting how much more opportunity we have. We didn't even touch on the technology initiatives that are happening.
From an operational standpoint, we continue to improve our KES system. We're just kicking off now an entire back-office redo, basically taking all these antiquated systems and getting to it's not an ERP system, but the idea that all the back-office systems could be connected, it's going to be way more usable for the team members, hopefully help for throughput as well as retention.
That's a big one. We're rolling out right now our team member handheld initiative, which is a complete upgrade to the interface.
That's gone a little slower as we rolled it out, just as we've seen some glitches, we paused it to get it fixed and it's rolling back out now, which should be done by next quarter, which is a huge one. That's all the technology initiatives, and there's a lot more than that.
We have what we call Supermarket Simple that's going to be rolling out in the next quarter, which is all about removing the friction that happens at the end payment with the Ziosk, where either a discount didn't come off that the guest expected, or they accidentally left a different type of tip and we need to get that reversed. These are all things that hold up tables.
I give one example. There's one simple example that happens about seven times a day where we've got to reverse something out on the Ziosk.
We added it up, it was over 20 years where the tables tied up for the guests waiting for that to get reversed by a manager. That's an example where we can fix that very quickly with an update from Ziosk.
There's a huge amount of technology initiatives. Then from an operational standpoint, really the big push now has been the North of 6, we're moving from kind of defense of just removing a bunch of stuff and making it much easier for our team members to operate, we're now moving to offense on accelerating cycle time.
Whether that's the host stand, whether that's ticket times, a great example we'll see in very busy restaurants is the ticket times will be a little bit inflated. We'll go to the labor card to understand, are they scheduling enough cooks?
The answer is no, and that's a clear indicated action that we can continue to take on more traffic and get those ticket times down. Ticket time, even the checkout time that we talked about earlier.
There's a ton of initiatives that are coming. We'll be giving a lot more detail at Investor Day on the new things that we haven't talked about before, but I remain very, very bullish about our ability to improve the operations, continue to get GWOP and Intent to Return scores better and better, as well as the most important thing right now is get throughput going.
Andrew Strelzik
Great. Okay.
Then, I wanted to ask also on the remodels, and I know it's very early days, but can you just remind us kind of spend levels, how should we think about the types of lifts that we might be able to expect there as that continues to build? Or maybe, kind of are there different levels that you're testing?
How should we think about that? Thank you.
Mika Ware
Hi, Andrew. It's really early with only four restaurants that we've done so far, but we are optimizing the spend.
The good news is we did four different levels of spend, and the lowest level of spend is getting the same sales lift. We are getting a sales lift in these restaurants, we're optimizing the spend, but we'll have more of that to share once we have a bigger test group with the 8 to 10 and then the 60 to 80.
Some more of that again will come in September when we just have a little bit more time to read the test, but very encouraged with the spend and the sales lift that we're getting in the early four.
Andrew Strelzik
Great. Thank you.
Mika Ware
Thank you.
Operator
Your next question is from Jeffrey Bernstein with Barclays.
Jeffrey Bernstein
Great. Thank you very much.
The first question is just on the new unit opportunity. Clearly, new unit growth is more of a stable driver of top line than comps, but could you talk maybe a little bit about the changes in the new units you anticipate versus existing, maybe the cost to build and return requirements?
I know the Investor Day will offer more color, but just how you think about the US total addressable market for a brand that most people view as fairly mature. Then I had one follow-up.
Mika Ware
Okay. Thank you, Jeff.
Yes, no, we're really excited about our new-unit growth strategy. Our first step was to really build up the team.
We have a great leader with Richard Ingram. We have a lot more insights, a lot more analytics, just the whole team is phenomenal.
We've really started gearing that up. Primarily in the past, we've really stuck to some of the states, our biggest states, that we always have done a great job in: California, Texas, Florida.
We continue to build there, we've been very successful, and we'll still build there, but there's a lot more opportunity across the United States for us to build in different markets. It seems like Chili's is everywhere, but Chili's is not everywhere.
Again, we'll kind of spell that out and give more detail on how and why we think we have a much larger addressable market, but we are going to be able to ramp up our unit growth. Next year, you won't see it next year just because there's usually about a 18- to 24-month cycle, but we can already see the teams are ramping up for F '28, and we expect to get to our new run rate in F '29.
As far as the units go, we're making sure we're using a lot of the fun elements from the re-image, and then we're working with the operators and all the insights we have, again, with the North of 6 restaurants, just to make sure that we have these restaurants exactly how we want them, especially with the new unit volumes that we're experiencing, to make sure that they are designed for optimal throughput. A lot of exciting things to come.
We have a very strong team, we're ramping up the growth, and that's going to be a great lever for us as we move forward.
Jeffrey Bernstein
Understood. Then the follow-up, just Kevin, I think you noted that Maggiano's was, I think it was high-single-digit percentage of sales, low-single-digit percentage of operating profits.
I know the turnaround is on track, but seemingly take time. Just wondering whether there's any incremental interest in adding a second brand of greater scale, maybe something more meaningful in terms of sales and profit contribution.
Clearly, you have the credibility, you have the playbook to strengthen maybe more of a national brand, now that Chili's is seemingly in a much more stable and consistent growth position. Just wondering whether there's any incremental interest, or what it would take to maybe get you to think about a potential brand of more scale to add to the portfolio.
Thank you. Kevin Hochman (Chief Executive Officer and President of Brinker International and President of Chili's):
Kevin Hochman
Good morning, Jeff. We get asked that question a lot.
What I tell my team is we need to be able to turn around a smaller brand first before we take on more risk of a bigger brand. Just because we have the playbook on Chili's doesn't necessarily mean the same leadership team can do the same thing on other brands.
I'd rather prove it on a pretty risk-free opportunity like Maggiano's versus take the big swing for the first time on something a lot bigger that could put undue risk on the business that we don't really need to do right now. We're very bullish and continuing to be able to grow Chili's and do that profitably.
We can then prove out our beliefs about our ability to turn around other brands with Maggiano's. Right now, part of the Maggiano's turnaround is also just unifying the system, so that we could be ready for a third brand should we be able to turn around Maggiano's.
For example, one of the big issues in Maggiano's is kitchen throughput. It has a very antiquated kitchen display system.
We're now in the process of putting them on the Chili's kitchen display system. If we're able to do that successfully, which we should be, it's pretty easy, then as we do updates as we learn more about the Maggiano's business, it's much easier because we use the same team, is much easier than having them have to learn a completely different system, right?
Part of the Maggiano's turnaround is not just the financial improvements in Maggiano's, which is we all want, right? It's also proving to ourselves that we could have a model like some of our biggest competitor in casual dining does an exceptional job being structured to be able to plug in new brands.
That's a big part of the Maggiano's turnaround, not just the financials, but actually structuring the company to be able to do that. I will tell you, until we are able to do that, I would caution us from trying to get a third brand.
We have no business doing that until we can prove that we can handle our second brand.
Jeffrey Bernstein
Understood. Thank you.
Operator
Your next question is from Jon Tower with Citi.
Jon Tower
Great. Thanks for taking the question.
On the North of 6 initiative that you're going after, I'm just curious, it sounds like there's a need to invest in some labor. I'm curious if you could speak to where you see and think labor needs to go over time across the system, and then I've got a follow-up.
Kevin Hochman (Chief Executive Officer and President of Brinker International and President of Chili's):
Kevin Hochman
Right now when we look at the North of 6 restaurants, they don't all invest labor in the same places. Generally a trend for the extremely high-volume restaurants, they do invest more labor than what the model tells them.
The typical positions are either in busser or server assistant, sometimes it's servers and sometimes it's host, once in a while it's cooks too to get throughput there. It really depends on the restaurant and what they need and the types of experience of people that are in the restaurant, it's not a one-size-fits-all.
We know as we think about the budgets that we're setting for our fiscal '27, there are some North of 6 investments baked into the numbers that we'll be sharing as part of our guidance when we come out with that a quarter from now. Just to be very clear, there will be some investments that will be baked into the guidance that we provide.
Then beyond that, there's a lot of other things that we're working on. Some of them don't really have to do with investments, just deploying different types of labor deployment or instructions.
We'll make sure that all of that is clear for you guys, and that nothing is surprising.
Mika Ware
I'd like to add on to that. Also remember with our labor model, and especially the North of 6, as we have more guests in the restaurant, it naturally scales up.
I'm not anticipating it to be a really big investment. Also, when Kevin talks about some people are already spending more than our labor card, that's not just the North of 6.
We have scaled that back to a lot of the restaurants were saying staff for the traffic you want. A lot of that is built in our current run rate.
We're going to formalize that next year. There will be some investment, but it's not going to be as material as it has been the last few years where we really had to staff up to just get that base model right.
I feel now it's more of a lot of fine-tuning on the investment side.
Jon Tower
Got it. Thank you.
I appreciate all that color. Maybe just flipping to the remodels, I know it's early in the process, but I'm just curious, as you're going through with the first four stores and now the planned, I believe, 8 to 10 more coming, are you seeing opportunity to maybe do anything different in the back of the house as well with respect to either equipment or any of the processes that you've got or to build, hence the processes get better in the back of the house?
Mika Ware
Yes, and it may not necessarily be tied directly to the re-image program, but we're always looking at the heart of house. We have a whole cross-functional team that is dedicated to looking at the equipment.
Again, North of 6, part of that is to optimize the heart of house equipment packages: do we need to add an extra fryer? At what levels do we add a separate combi oven?
We're looking at all of that. We're also thinking about that as we design the new prototypes, on making sure that we have the space laid out just right and that we have the model built for those higher volumes and the equipment that we'll need moving forward.
It's absolutely a focus that we continue to look at different pieces of equipment, how do we improve either the quality of the food or the speed of our service. We have a whole team just working on that at all times that we could deploy.
Jon Tower
Great. Thanks for taking the questions.
Mika Ware
Thanks, John.
Operator
Your next question for today is from Brian Harbour with Morgan Stanley.
Brian Harbour
Thanks. Good morning, guys.
With the re-images, are there elements of that that sort of help with throughput, or is that more of just an aesthetic thing? Could you talk about that a little bit?
Mika Ware
Right now it's more of the exterior. The inside is paint and just how the look and the feel of the restaurant.
We're always looking at our tables, where, for example, in one of the previous re-images, we put in some big community tables in the bar. We realized a lot of people don't like sitting at the community tables.
As we go through, we make sure that those community tables are gone, those are separate tables. Anytime we have the opportunity to update the tables or optimize the tables, we're doing that.
We're making sure we look at that really not necessarily in the re-images, but in the new units as well, that we have the optimized tables and we have the most tables to help with throughput.
Kevin Hochman
Kevin Hochman (Chief Executive Officer and President of Brinker International and President of Chili's): Other than the tables, it's mostly cosmetic
Mika Ware
and
Kevin Hochman
wouldn't help with throughput. Our 2030 heart of house restaurant team is focused on what's the equipment that can improve throughput.
An example that we're looking at right now is a new type of grill flattop that all the space is usable, it's really consistent in terms of heat across the grill, you can put more burgers and they cook more evenly. That's an example that would improve throughput.
In addition, they have a manual clamshell attachment that would be able to cook on both sides. We tested computer clamshells a few years ago and thought they were not as reliable as they needed to be, but this one likely would be more reliable.
That's an example where the equipment would give us more throughput and lower ticket times on burgers, which is obviously a huge part of our business, but I would consider that kind of separate from the re-image program.
Brian Harbour
Got it. Makes sense.
Mika, how are you feeling about food inflation I guess more as we think about fiscal '27? Do you expect that to sort of reset higher, or is that something you'll sort of address with price when the time comes, or could you talk about that?
Mika Ware
I'm going to give you more details in next quarter when we set guidance for next year. There's always puts and takes, but there is going to be pressure with beef.
That's clearly out there. Luckily, that's not the total basket for us.
We're a varied menu, we have different opportunities. Obviously, we sell a lot of chicken as well.
We're going to continue to see pressure in commodities as we move forward. It'll probably be similar levels that you've seen us in the past, or this last half of the year we've had that mid-single-digit inflation, I'm anticipating that will be something similar as we move forward into F '27.
Brian Harbour
Thanks.
Operator
Your next question is from Brian Vaccaro with Raymond James.
Brian Vaccaro
Hi, thanks. Good morning and congrats on the continued strong momentum.
Mika, just following up on that last question on commodity inflation, did I hear correctly that you do expect low-single-digit inflation in the fourth quarter? Maybe just any clarity on what's breaking a little bit more favorably for you even in the near term compared to the mid-4s you did in the last quarter?
Mika Ware
No, it's mid single digits in the fourth quarter, and that's what I expect to continue into next year, Brian. Beef will continue to be a pressure for us.
I was just saying there could be some gives and takes out there on different contracts, but in general we're going to have inflation and it'll probably be in the mid single digits next year as well as what I'm anticipating now. More specific details to come as I give guidance next year.
I'm just kind of giving a guideline now. We'll give more information on that next quarter.
Brian Vaccaro
Sorry. I thought I misheard the low, so that's helpful clarity.
Advertising, yeah, that's great. On the advertising front, I think you said it was flattish year-on-year as a percent of sales in Q3.
Just ballpark, how much do you expect ad spend to be up year-on-year in the fourth quarter?
Mika Ware
In the fourth quarter, it'll probably be in the $5 to $6 million range for the fourth quarter.
Brian Vaccaro
Okay. All right, that's helpful.
Then just a bookkeeping one for me. Can you share the sales mix of 3 for Me, kind of how that splits between $10.99 and the higher tiers, and also on Triple Dipper?
Thanks again.
Mika Ware
Absolutely. We continue to have about 20% of our guests eat on the 3 for Me platform.
Approximately 40% or a little bit less are eating on the $10.99. That converts to total 3 for Me is about 12% or almost 13% of our guests, but on the $10.99 version, less than 5% are actually eating of our total sales is $10.99.
That's been pretty steady for us, I would say, as we move through. What was the second piece of your question, Brian?
Brian Vaccaro
Triple Dipper. Triple Dipper.
Mika Ware
Oh, Triple Dipper sales. Yep, they're hanging in there.
Last quarter it was right at 16% and that's where it is now. Hanging in there with the Triple Dipper.
Brian Vaccaro
Excellent. Thank you.
Mika Ware
Thank you.
Operator
Your next question for today is from Nick Setyan with Mizuho Securities.
Nick Setyan
Thank you. I think I heard you guys say ad spending went a little bit into Q4 from Q3.
Can you just remind us what the year-over-year growth was in Q3, what it will be in Q4? Then how are you thinking about ad spend in fiscal '27?
Can that grow as a percentage of sales, is it going to be flattish, and in terms of just spending by quarter, that would be great, or at least directionally, any color there would be very helpful.
Mika Ware
All right, sure. Advertising in the third quarter ended up being fairly flat year-over-year on a dollar basis and a percent of sales basis.
It will pop up a little bit. We had to move some things into the fourth quarter just timing of some things, how they happened.
In the fourth quarter, I expect that to be a little bit higher as a percent of sales, and probably, like I said, $5 to $6 million up year-over-year. Next year, again, more quarter more color when I give guidance for next year, but I would expect it to be a similar as a percent of sales, a similar amount there.
There's always inflation on ad spend, so, we will be spending some more dollars, but probably a similar percent of sales as we move forward. I don't have the cadence yet, Nick, to share on quarter-to-quarter in F '27.
Again, we'll get into more of that at the end of of this fiscal year as we kind of guide for next fiscal year.
Nick Setyan
Thank you very much.
Mika Ware
You're welcome.
Operator
Your next question is from Andrew Charles with TD Cowen.
Andrew Charles
Great. Mika, you talked about the likely mid-single-digit inflation in 2027 led by beef and plans to roll off price as you're prioritizing value.
I know we're going to get the specific guidance next quarter, but I'm just thinking qualitatively, what are the opportunities to drive margins just beyond sales leverage, while you've cited that you're not immune from the industry's contracting alcohol mix as well?
Mika Ware
Right. Moving forward again, we feel like our strategy is a top-line strategy, we will get margin leverage from that.
We will look into ways, I think, if we've kind of been in this turnaround mode, we're getting more into the stabilized mode where we have, again, a lot more talent, stabilized teams. What we've seen over time is as turnover goes down, you have better talent, you always get more efficient in whatever you do.
That could be labor, that could be how we spend the dollars. For example, R&M is one that we spent a ton of money in over time.
We do think, like I said, we had a lot of deferred maintenance, now we're moving into preventative maintenance. We also think there's going to be opportunity now to just find ways to have more efficient spend as we move forward, and we have a lot of initiatives kind of behind the scenes working on that.
There'll be just different areas of the business. Again, labor, I think labor's one that as the teams continue, turnover goes down, productivity goes up.
Like we said, we may have to invest in some pockets, but at the same time, we're having teams that just get better and better at what they do, and you have some natural opportunities there. We'll continue to look across the whole brand.
We've had a lot of growth the last three years, there's probably a lot of opportunity to optimize some of those expenses as we move forward. That'll again be more things that we look at in the future, but I think there could be opportunity there.
Even excluding any margin initiatives, I still think we can expand margins and grow the top line. We feel really great about our mid-single-digit same-store sales and mid-single-digit growth over time as we move forward.
Andrew Charles
That's helpful. Then as we think about the ramp in new stores, and you talked about how 2029 more of a steady rate, and again we'll hear more about this at Investor Day on the specifics, but just kind of curious, are you piloting opportunities to lower the cost of the box, as we get ahead of this, to better understand kind of what the Chili's of the future really looks like?
Mika Ware
Yes, absolutely we always look at how can we optimize costs in the box. I will say just over time, especially post-COVID, there has been inflation in how you build the restaurants.
The great news is we took our AUVs from around $3 million to we talked about approaching $5 million, so that gives us a lot more opportunity. With our improving AUVs, that doesn't give us a lot of opportunity to necessarily shrink the box, because we're trying to accommodate more guests, but we are always looking at that.
What I will tell you is the returns we've seen even on the restaurants we've been growing over the last few years have been great. We feel really confident in that, and we're really set up to build some restaurants with some great returns as we move forward, but we're always looking to see if there's opportunities to optimize the box and our spend.
Andrew Charles
That's great. Thank you.
Very helpful.
Mika Ware
Thank you.
Operator
Your next question for today is from Chris Carril with KeyBanc Capital Markets.
Chris Carril
Hi, good morning. Thanks for the question.
I guess just following up on earlier questions about the check, can you update us more specifically on how you're thinking about the mix component of check moving forward here over the near to medium term? Kevin, I believe you mentioned the $3 to $4 check gap to the competition, any additional thoughts on the long-term check opportunity would be helpful.
Mika Ware
Chris, we're always looking for opportunities to grow mix, but right now, like Kevin said, just recently we've seen some softness in mix. Though it was very interesting that as soon as we saw softness in mix, we saw our traffic start to accelerate.
Again, that's why we feel very confident about mid single digits and positive traffic as we finish up this fiscal year. Now moving forward, we're always looking for opportunities to grow check.
We've done a great job of it over the last three years, we'll look to continue to optimize. If I'm thinking longer term, we know what that pricing strategy is with the same-store sales, and we talked about that range, and then I think we're really going to be focused on growing traffic on top of that.
Kevin Hochman
Kevin Hochman (Chief Executive Officer and President of Brinker International and President of Chili's): As far as what guidance we give the teams on $3 to $4 below category, we don't think about it that way. That's more of an output that we report out to everybody about, it's a very before-your-eyes demo that we're lower priced than our competitors.
The way we think about value is, and we need this across the entire menu, is how do we create abundant value everywhere on our menu so that when people leave Chili's they're like, "Wow, that was an incredible value." We've been slowly renovating our menu to get to that value across the entire menu.
We started with burgers and fries, and fajitas, and we have it in margaritas, and now we obviously did chicken crispers, now we're doing chicken sandwiches. The next to go will be salads and steaks, and we did it with ribs actually last year where it's a much more abundant value.
Even if the price is a little higher, you get 50% more ribs, and they're meatier, and it's a bigger plate. That's the way we think about it, it's like when we're in the test kitchen with our operators, we're like, hey, is this something that's going to be wow value?
If it's not, we've got to continue to work on it. Then the outcome is the things that we report to you on pricing and how we're lower than the competitor.
The important thing is when I get a plate at Chili's, do I feel like that was wow value that I want to come back for?
Chris Carril
Got it. Thank you.
That's helpful. Then just turning to Maggiano's, now that George is overseeing marketing for Maggiano's in addition to Chili's, can you maybe speak to how you're thinking about marketing for the brand and what that could look like when you do begin to see signs of traffic stability and growth?
Kevin Hochman
Kevin Hochman (Chief Executive Officer and President of Brinker International and President of Chili's): We're less than 50 restaurants, it's never going to be this big national TV thing that like Chili's has. The lens that George is bringing to the business right now is empathy for the guest experience, because at the end of the day, we've got to improve food, service, and atmosphere at Maggiano's if we want to grow traffic over time.
He's looking at things like menu presentation, family style, the entire guest experience from the time you get into the lobby to when you sit down to when you check out. These are all things that we need to bring a guest empathy lens to, and that's primarily what he's focused on right now.
Should we get that into a place that we're really excited about, will we do some demand creation? Probably, but given that we're not a national brand, we don't have Maggiano's everywhere, it's never going to be like what you see at Chili's.
Chris Carril
Got it. Thank you.
Operator
Your next question for today is from Christine Cho with Goldman Sachs.
Christine Cho
Thank you for taking the question. Could you give us a quick update on the off-premise trends, and whether that channel has proven more resilient in the increase in kind of check management standpoint?
I know there has been clearly a stronger emphasis on elevating the in-restaurant experience, but do you see an opportunity to lean further into the off-premise channel going forward? Thank you.
Mika Ware
Our off-premise, it's been hanging in there. It's usually been about what, 23%, 24%
Kevin Hochman
23%,
Mika Ware
24% of total sales. It's been pretty steady.
It did have the same negative traffic that the dine-in did, or the overall brand did this last period. With that being said, we do think there's opportunity.
We've really been focused on the dine-in experience, and we think there is opportunity to, again, take friction out of that whole guest experience with off-premise. We think that we can improve that experience, get better throughput.
It will be a focus as we move forward.
Kevin Hochman
Kevin Hochman (Chief Executive Officer and President of Brinker International and President of Chili's): The big opportunity is just the overall experience of picking up. It's not, for the improvement that we made from the dine-in, we still have opportunity to do on to-go.
Our quote-time calculator hasn't been updated in a while, and since our ticket times are so much faster, a lot of times we quote times that are way longer than when the food is actually made, we've got to get that thing updated. We've got to make the experience for pickup a lot more seamless, ideally with some order boards so you would know where your order is and whether it's ready to be picked up.
Then we just made some investments in packaging that are already in all the numbers that you guys have, to make the actual experience getting the food home a whole lot better. To me, the important thing is let's get the fundamentals right before we go try to put any kind of gas on it, and we've got some work to do there.
Christine Cho
Thank you.
Operator
We have reached the end of the question-and-answer session, and I will now turn the call back over to Kim Sanders for closing remarks.
Kim Sanders
Thank you, Holly. That concludes our call for today.
We appreciate everyone joining us, and look forward to updating you on our fourth quarter and fiscal year 2026 results in August. Have a wonderful day.
Kevin Hochman (Chief Executive Officer and President of Brinker International and President of Chili's):
Kevin Hochman
Thank you.
Mika Ware
Thanks, everyone.
Operator
Thank you. This concludes today's conference call.
You may disconnect your phone lines at this time and have a wonderful day. Thank you for your participation.