- CEO
- Bernard Rubin
- Full Time Employees
- 80
- Sector
- Consumer Defensive
- Industry
- Beverages - Alcoholic
- Address
- 7249 Misty Harbor Court Stone Mountain GA United States of America 30087
- IPO Date
- Sep 8, 2009
- Business
- Entertainment Arts Research, Inc. Entertainment Arts Research, Inc. (EARI) operates as a diversified beverage and media group that creates, develops, publishes, and distributes apps, video games, web content, interactive entertainment, and beverage brands; its EARI Beverage Group manages marketing and distribution of craft beers, hard seltzers, vodkas, tequilas, bourbons, and spirits including Original New York Seltzer, Perfectomundo Tequila, White Rhino Vodka, and brands from acquired entities such as Lake Tahoe Distilling, Elemental Spirits, Railway City Brewing Company, Bell City Brewing Company, Street Beatz Brands, and Betta4u Brands. The company targets consumer markets in the craft beverage, streaming media, virtual reality, and interactive entertainment sectors, with operations spanning the United States and Canada through an extensive distribution network of over 168 distributors. Headquartered in Stone Mountain, Georgia, it maintains a focus on synergies across its portfolio, including VR applications like Virtual Universe, VRniCity Educational System, and niCityOD Military System for institutional, Department of Defense, and multimedia clients.
Recent strategic expansions include the acquisition of Original New York Seltzer LLC and LA Bottle Works Inc. in 2022, marking its largest deal with combined revenues exceeding $50 million over prior years; the purchase of Perfectomundo, Inc. for its award-winning 100% agave tequila produced in Jalisco, Mexico; and securing exclusive licensing rights for Reef Drinks in 2024. The company completed acquisitions of Street Beatz Brands Inc. and Betta4u Brands Inc., projected to generate over $10 million in annual revenue; Lake Tahoe Distilling and Elemental Spirits to bolster its hand-crafted spirits lineup; and letters of intent for Railway City Brewing Company to enhance craft beer offerings alongside Bell City Brewing. These moves, led by CEO Bernard Rubin, position EARI for growth in high-potential markets like craft spirits (CAGR 18.87% through 2025) and craft beer (projected $92.8 billion by 2025), while pursuing Nasdaq uplisting and PCAOB audits amid 2021 revenue exceeding $1.3 million.