- Business
- Eastern Asteria, Inc. (EATR) engages in the wholesale and retail of gemstones, jewelry, minerals, and accessories through its subsidiaries in the United States and internationally. The company offers finished and unfinished jewelry and accessories, along with gemstone materials, via its website www.thegemstore.com and retail outlets; it also provides web development, multimedia, and internet services, including web hosting for in-house and client domains, security monitoring, technical operations, custom application development, virtual servers for offsite security, networking and application support for internal and external clients, and business-to-business extranet services. Eastern Asteria operates in the consumer cyclical sector, targeting individual consumers and businesses with its gemstone retail and digital services segments. Incorporated in 1996 and headquartered in Boca Raton, Florida, the company maintains global operations with a focus on specialty retail and technology solutions. It changed its name from Winmax Trading Group, Inc. to Eastern Asteria, Inc. in April 2010, marking its strategic shift toward gemstone and jewelry commerce alongside multimedia offerings, with no major partnerships, acquisitions, funding rounds, or new product launches reported in the last two years.