- Business
- Enad Global 7 AB (publ) is a Sweden-based video game developer, publisher, marketer, and distributor operating primarily in the PC, console, and mobile gaming platforms. The company’s core business includes developing its own original game intellectual properties; publishing and distributing games globally; providing marketing and consultancy services to other game developers and publishers. Enad Global 7’s portfolio comprises several subsidiaries and studios including Daybreak Games, Big Blue Bubble, Fireshine Games, Petrol, Piranha Games, and Toadman Studios, covering game development, marketing campaigns, and both physical and digital game publishing and distribution. The company's geographic operations span Sweden, broader Europe, North America, South America, Oceania, Asia, and Africa, serving a global gaming market.
Founded in 2018 and headquartered in Stockholm, Sweden, Enad Global 7 operates through multiple business segments that focus on game development, publishing, marketing, and distribution services. Recent strategic initiatives include a comprehensive cost-saving plan initiated in July 2024 and expanded in January 2025, targeting annual savings of approximately SEK 87.7 million to enhance financial resilience. The company also successfully issued SEK 350 million in senior unsecured floating rate bonds in early 2025 to strengthen its capital structure. A notable operational adjustment is the strategic decision to fully wind down the Toadman studio by the second half of 2025, reallocating resources towards higher growth opportunities within the group’s portfolio.
In 2024, Enad Global 7 focused on investing in new projects anticipated to contribute to medium- and long-term growth, including the development and forthcoming releases of titles such as Palia and a new Cold Iron game. The group reported organic net revenue growth and improved EBITDA margins during this period, reflecting increasing operational efficiencies amid market challenges. Enad Global 7 actively leverages its in-house marketing division Petrol, which has supported marketing campaigns for over 2,000 game titles, including world-renowned brands. The company combines original game development with consultancy and publishing services, positioning itself as a vertically integrated player in the global gaming industry.