- CEO
- Mohamed Maher Mohamed Ali
- Sector
- Finance
- Industry
- Investment banks/Brokers
- Address
- Giza Egypt
- IPO Date
- Apr 23, 2008
- Business
- Prime Holding S.A.E. is a non-bank financial services institution and regional investment bank based in Egypt, providing a diversified suite of financial advisory, securities brokerage, asset management, and financial technology services to institutional investors, corporations, high-net-worth individuals, and retail clients across Egypt and the broader Middle East and North Africa (MENA) region. Founded in 1992 and headquartered in Giza, Egypt, the company is listed on the Egyptian Exchange (EGX: PRMH) and operates through specialized operating subsidiaries, including Prime Securities, Prime Capital, Prime Investments, Prime FinTech Holding, and Prime Wathaeq. Prime Holding organizes its activities across four primary business segments: Securities Brokerage, Investment Banking, Asset Management, and Financial Technology & Non-Bank Financial Services. The company's core product and service offerings comprise: equity and fixed-income securities brokerage; margin lending; global depository receipt (GDR) trading execution; proprietary electronic and online trading solutions; clearing, settlement, and custodial administration services; investment banking advisory, including buy-side and sell-side mergers and acquisitions (M&A) advisory, initial public offerings (IPOs), rights issues, private placements, debt capital market issuances, and corporate financial restructuring; independent fair value evaluations and fairness opinion reporting; discretionary portfolio management for institutional and private accounts; mutual fund management across equity, fixed-income, money market, and Shariah-compliant strategies; real estate investment fund structuring; equity research, sector forecasting, macroeconomic reports, and technical market analysis; and consumer finance and digital payment platforms developed under its FinTech division. In recent developments, Prime Holding has implemented capital restructuring measures and governance enhancements coordinated with Egypt's Financial Regulatory Authority (FRA) to optimize balance sheet efficiency and improve operational profitability. Additionally, its investment banking arm, Prime Capital, has executed key regional advisory mandates, including serving as independent financial advisor to determine fair valuation and share-swap ratios for strategic market transactions such as the acquisition involving Orascom Financial Holding and B Investments, while the group continues expanding its digital footprint through ongoing investments in client onboarding automation and FinTech platform capabilities.