- CEO
- Hisham Abdel Rasoul
- Sector
- Commercial services
- Industry
- Miscellaneous commercial services
- Address
- Giza Egypt
- IPO Date
- Apr 27, 2017
- Business
- Raya Contact Center (operating globally as Raya CX) is an Egypt-based business process outsourcing (BPO) and customer experience management (CXM) service provider. Founded in 2001 and headquartered in 6th of October City, Giza, Egypt, the company operates as a subsidiary of Raya Holding for Financial Investments and is publicly listed on the Egyptian Exchange under the ticker RACC. Raya CX delivers front-office and back-office outsourcing solutions to multinational corporations, government entities, and Fortune 500 enterprises across industries such as telecommunications, banking and financial services, technology, e-commerce, consumer goods, travel and hospitality, healthcare, and automotive. The company provides a comprehensive portfolio of services organized into several core domains: omnichannel customer experience management covering inbound and outbound customer support, billing inquiries, and customer retention across voice, webchat, email, social media, and instant messaging channels; technical support, IT service desk management, and hardware troubleshooting; back-office business process outsourcing, including data validation, document processing, invoice administration, claims handling, content moderation, and know-your-customer (KYC) verification; inside sales, outbound telemarketing, account management, customer acquisition, lead qualification, and receivables collection; digital transformation and automation solutions, utilizing conversational artificial intelligence, interactive voice response systems, robotic process automation, sentiment analysis, and proprietary platforms including RCX Connect and RCX Pulse; contact center seat leasing and secure infrastructure hosting; workforce management and human resources outsourcing; and strategic customer experience advisory and consulting services. The organization operates a global delivery footprint comprising advanced delivery centers located in Egypt (Cairo and Hurghada), Saudi Arabia (Riyadh and Al Khobar), the United Arab Emirates (Dubai), Bahrain, Poland (Warsaw), and the United States (Delaware), delivering multilingual support services in over 25 languages. In recent corporate developments, Raya CX has pursued strategic geographic expansion and operational enhancements. In 2025, the company established a strategic partnership with UK-based customer engagement firm RSVP (Media Response) to expand joint delivery capabilities across the United Kingdom, Europe, the Middle East, and North Africa. This development followed corporate authorization to establish a wholly owned operational subsidiary in the United Kingdom to accelerate European market penetration. In the Gulf region, Raya CX expanded its delivery capacity in Saudi Arabia with dedicated facilities in Riyadh and acquired an additional 14.97% equity stake in Gulf Customer Experience in Bahrain to consolidate regional ownership. Furthermore, the company initiated customer experience innovation collaborations with telecom operator Orange, and parent company Raya Holding for Financial Investments initiated a mandatory tender offer in 2025 to increase its ownership stake in Raya CX to up to 90%, streamlining corporate governance and strengthening financial backing for global growth.