Rowad Tourism (Al Rowad) Co S.A.E. is an Egypt-based public shareholding company engaged in the provision of comprehensive travel, tourism, transport, and hospitality investment services. Founded in 1989 and headquartered in Cairo, Egypt, the company operates primarily across the leisure, corporate, and religious travel sectors. The company's core offerings and business activities encompass inbound and outbound tour management; Hajj and Umrah pilgrimage travel packages; domestic and international airline ticketing and seat reservations; hotel and resort booking services; charter bus rentals and ground tourist transportation; bespoke holiday packaging and excursion planning; visa issuance assistance; and corporate travel management. Beyond travel agency operations, the company invests in hospitality and tourism infrastructure projects, maintaining equity interests in floating hotels, resort developments, and affiliated tourism investment vehicles across Egypt. In recent operational and strategic developments, Rowad Tourism has undertaken capital restructuring initiatives to bolster financial liquidity, expanded its religious tourism agreements and regional agency partnerships, and optimized its investment portfolio in affiliated tourism assets. Furthermore, the company has upgraded its passenger transport fleet and modernized its booking and reservation systems to accommodate growing domestic and international visitor flows to Egypt.