- CEO
- Paul Feldman
- Full Time Employees
- 55
- Sector
- Healthcare
- Industry
- Drug Manufacturers - Specialty & Generic
- Address
- 1249 Kildaire Farm Road Cary NC United States of America 91361
- IPO Date
- Jun 30, 2015
- Business
- BIGtoken, Inc. operates as an ethically-sourced identity, data, and insights creation platform primarily serving advertisers, publishers, and brands seeking privacy-focused targeted marketing solutions. The company provides a transparent, consumer-controlled data marketplace where individuals can choose to share their anonymized data in exchange for rewards, enabling advertisers and media companies to access zero-party, verified consumer data for more effective audience targeting and media activation. BIGtoken’s core products and services include first-party data collection through a transparent opt-in platform; personalized consumer rewards mechanisms; co-branded sponsorship and advertising products leveraging blockchain and Web3 technologies; identity verification services through its strategic acquisition of BritePool, a leading identity verification company; and solutions facilitating the secure and ethical sharing of consumer data across digital ecosystems. The platform supports consumer data ownership and compensation, empowering users to monetize their data while maintaining privacy compliance.
BIGtoken, Inc., founded in 2010 and headquartered in Westlake Village, California, significantly expanded its business in recent years through key strategic developments. In late 2021, BIGtoken completed the acquisition and merger with BritePool, Inc. in an all-stock transaction, integrating advanced identity verification capabilities to enhance the platform’s marketing precision and data authenticity. Following the merger, BIGtoken underwent a corporate rebranding, changing its name from Force Protection Video Equipment Corp. to BIGtoken, Inc., reflecting its pivot to a data-driven, privacy-compliant marketing technology enterprise. The merger also led to a leadership change with the appointment of David J. Moore, co-founder and former CEO of BritePool, as CEO of BIGtoken. The company reported strong financial growth post-merger, including a 115% year-over-year revenue increase for the nine months ended in 2021, along with an improved gross profit margin attributable to its expanding identity and data marketplace offerings. BIGtoken has also formed partnerships, such as with Gilded, to offer cryptocurrency payments to users and employees, reinforcing its innovative approach to consumer incentives and digital economy integration.
BIGtoken serves the digital advertising and media industries with a focus on markets in the United States and internationally, leveraging blockchain and Web3 technologies to differentiate in the evolving ecosystem of data privacy and marketing effectiveness. The company’s platform supports large-scale data management and monetization for a verified user base exceeding nine million consumers. BIGtoken’s business model targets advertisers, media companies, and developers seeking compliant, transparent, and effective consumer data solutions for campaigns and product development. The company operates as a publicly traded entity under the ticker FPVD on the OTC market following its reverse merger with Force Protection Video Equipment Corp. BIGtoken continues to innovate in identity verification, consumer data rewards, and privacy-centric marketing, positioning itself as a leader in ethical data utilization and optimized audience engagement.
In summary, BIGtoken, Inc. is a digital data marketplace and identity verification company, headquartered in Westlake Village, California, founded in 2010. It offers comprehensive products including opt-in, consumer-controlled data collection, personalized reward systems, co-branded advertising, and identity verification via BritePool. Recent major developments include the 2021 merger with BritePool, a corporate name change from Force Protection Video Equipment Corp. to BIGtoken, leadership changes, and strategic partnerships driving growth in privacy-focused, blockchain-enabled advertising solutions and cryptocurrency payments. These initiatives underscore BIGtoken’s role at the intersection of privacy, consumer data ownership, and targeted marketing technology.