- Business
- Frélii, Inc. (FRLI) provides personalized subscription-based nutrition and wellness programs through its frelii.com web platform, offering health assessments and nutrition plans based on genetic data, physiology, environmental and lifestyle factors, and lab diagnostics; lab diagnostics kits; compounding pharmacy products; nutritional and vitamin supplements including KDIR, EZV-200, BLDB Tonic, Keotone-CoCoa, and CTV; personalized cookbooks, meal planning tools, shopping lists, supplement packages, video workouts, and Navii computer learning-based algorithm for identifying genetic health risks and supporting health providers; and wellness plans featuring nutrition and fitness recommendations, downloadable menus, recipes, and virtual personal training. The company targets consumers seeking affordable, DNA-based diet, nutrition, and fitness solutions in the health care technology segment of the healthcare industry, operating primarily in the United States with recent expansion of its genome discovery AI footprint into Canada through an international license and profit-sharing agreement. Founded in 2002 and headquartered in Lehi, Utah, Frélii, formerly known as Vican Resources, Inc., changed its name in March 2018 and recently announced a revenue-sharing agreement with True DNA Story to incorporate their proprietary DNA alignment software and market CLIA-validated services.