Rocket Fuel, Inc.
NASDAQCapital Structure
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in mil. unless spec.Working Capital
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in mil. unless spec.Growth Rates
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in mil. unless spec.Quarterly Revenue
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in mil. unless spec.Quarterly Earnings Per Share
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in mil. unless spec.Quarterly Dividends Per Share
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in mil. unless spec.- Sector
- Technology
- Industry
- Software - Services
- Address
- IPO Date
- Sep 20, 2013
- CIK
- 0001024452
- Similar Companies
- Business
- Rocket Fuel Inc. Rocket Fuel Inc. (NASDAQ: FUEL) provides artificial intelligence-driven digital advertising solutions through its programmatic marketing platform, enabling marketers and agencies to purchase and optimize real-time automated campaigns across display, video, mobile, social, and search channels using big data, predictive modeling, and multi-modal optimization tools; the platform includes a demand-side platform for bidding and delivery, a data management platform for audience segmentation and analysis, and capabilities for retargeting, dynamic creative optimization, and cross-channel performance tracking against brand and direct response objectives. The company serves premium advertisers, ad agencies, and publishers in the United States, Canada, the United Kingdom, Australia, France, Germany, Italy, Spain, Sweden, and other markets worldwide, with local sales teams and channel partners facilitating operations; founded in 2008 by Yahoo! alumni and headquartered in Redwood City, California, it targets large U.S. brands and global agencies seeking enhanced return on investment through personalized consumer experiences. In August 2014, Rocket Fuel acquired x+1, a New York-based ad tech firm, for $230 million to bolster its data and audience capabilities; the company went public in September 2013 with shares priced at $29, peaking at $59.95 on debut before significant declines, and in 2017 was acquired by Sizmek Inc. for approximately $145 million including debt assumption at $2.60 per share, transitioning to private status with its brand retired by November 2017 amid industry consolidation.
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