Reality Shares Divcon Dividend Guard ETF
GARD
Chicago Board Options Exchange- -
USD
- -
- -
Capital Structure
FRC
•
in mil. unless spec.Working Capital
FRC
•
in mil. unless spec.Growth Rates
FRC
•
in mil. unless spec.Quarterly Revenue
FRC
•
in mil. unless spec.Quarterly Earnings Per Share
FRC
•
in mil. unless spec.Quarterly Dividends Per Share
FRC
•
in mil. unless spec.- Sector
- Financial Services
- Industry
- Asset Management
- Address
- IPO Date
- Jan 14, 2016
- CIK
- 0001573496
- Similar Companies
- Business
- Reality Shares DIVCON Dividend Guard ETF (GARD) is an exchange-traded fund that seeks long-term capital appreciation by tracking the performance of the Reality Shares DIVCON Dividend Guard Index before fees and expenses. The fund employs a long-short equity strategy focused on large capitalization U.S. companies, going long on those with a high probability of increasing dividends over the next 12 months based on the proprietary DIVCON dividend health rating system—which evaluates seven quantitative metrics including profitability, cash flow, and dividend trends—and short on those likely to decrease dividends. It offers investors exposure to dividend growth potential with downside protection through its systematic approach, quarterly dividend distributions, and a net expense ratio of 1.41%; as of late 2025, the ETF manages approximately $12.85 million in assets with shares outstanding around 450,000. GARD primarily targets institutional and retail investors seeking equity market participation in developed North American markets with an emphasis on large-cap dividend strategies. The ETF is issued by Reality Shares ETF Trust and advised by Reality Shares Advisors, LLC, headquartered at 402 West Broadway, Suite 2800, San Diego, California, with the firm founded in 2012. Reality Shares Advisors serves as the investment manager, with Eric Ervin as fund manager; additional roles include administrator and custodian by The Bank of New York Mellon Corporation and distributor by ALPS Distributors, Inc. The fund, which launched on January 14, 2016, operates exclusively in U.S. equity markets without leverage or options trading. In December 2019, Reality Shares Advisors, LLC merged the Reality Shares DIVCON Dividend Guard ETF into the then-named Reality Shares DIVCON Dividend Defender ETF (now operating under Siren Advisors branding as DFND), approved by the board of trustees without shareholder vote; no major reorganizations, acquisitions, partnerships, funding rounds, or new product launches have been reported for GARD or its sponsor in the last 1-2 years. The ETF maintains stable operations amid competitive dividend-focused strategies, with assets under management reflecting modest scale relative to peers and recent performance showing a 1-year return of -7.40% and 3-year return of 4.28% as of September 2025. No subsidiaries or parent company relationships alter its independent structure within the Reality Shares ETF Trust.