Principal Millennial Global Growth ETF (GENY) is an exchange-traded fund that seeks long-term capital appreciation by investing primarily in equity securities of companies worldwide demonstrating strong revenue growth driven by millennial consumer trends. The fund's portfolio emphasizes growth-oriented issuers across diverse sectors including technology, consumer discretionary, healthcare, and financials; it employs a proprietary selection process focusing on firms with significant exposure to millennial demographics through products and services such as digital platforms, e-commerce, health tech innovations, and sustainable consumer goods. GENY targets global markets with allocations to U.S., developed international, and emerging market equities, providing investors exposure to high-growth opportunities fueled by younger generations' spending patterns.
Launched in 2016 and domiciled in the United States with management by a specialized ETF provider, the fund operates without notable subsidiaries or parent affiliations beyond standard issuer structures. In recent developments, GENY underwent a strategic rebranding and ticker adjustment in late 2024 to better highlight its focus on millennial-driven global growth themes amid heightened investor interest in demographic-tailored strategies. Additionally, the fund expanded its holdings in 2025 to include more AI-enabled consumer tech firms following a key partnership with a leading index methodology provider, enhancing its methodology for capturing next-generation growth sectors.