- Business
- Safello Group AB (publ) (SFL.ST) operates as a Sweden-based cryptocurrency brokerage company providing financial transaction services through a regulated platform that enables customers to securely buy, sell, store, swap, transfer and receive cryptocurrencies including Bitcoin (BTC), Ethereum (ETH), Chainlink, Polkadot, Polygon and various other digital assets primarily in Swedish kronor (SEK); the company offers these services via Safello Web App, Safello Mobile app, Safello Premium for high-net-worth individuals and Safello Business for institutional and corporate clients, with secure wallet storage powered by Fireblocks MPC technology and seamless payment options including Swish and BankID login. Founded in 2013 and headquartered in Stockholm, Sweden, Safello Group primarily serves retail investors in the Nordics, alongside high-net-worth individuals, companies and institutions, with over 418,000 customers and operations focused on Sweden while expanding into Finland and preparing for broader EU reach following its authorization as a crypto asset service provider under the EU Markets in Crypto-Assets (MiCA) Regulation in 2025. The company, registered with the Swedish Financial Supervisory Authority (Finansinspektionen) since 2013 and listed on Nasdaq First North Growth Market since 2021, employs approximately 32 people and targets the fintech sector's blockchain and digital asset segments. In 2025, Safello Group pursued aggressive expansion through multiple strategic partnerships, including a 36-month exclusive agreement with Deutsche Digital Assets (DDA) for issuing, listing and distributing Safello-branded crypto exchange-traded products (ETPs) such as a Bitcoin-backed ETP on Nasdaq Stockholm; liquidity access with Bitvavo for over 350 crypto/euro trading pairs to support a new advanced trading platform with multiple order types; technical infrastructure collaboration with Talos for enhanced execution; sustainability reporting with Zumo for MiCA compliance; advanced API and trading technology from Tradias for institutional clients; a framework agreement with Marginalen Bank for embedded Banking-as-a-Service (BaaS) enabling over 400,000 customers to access banking products; and a preferred partnership with Fragbite Group AB for Bitcoin treasury services alongside esports sponsorships. These initiatives position Safello Group to evolve into a next-generation regulated crypto platform with cross-border payments, stablecoin settlements, asset management infrastructure and institutional-grade offerings across Europe.