Operator
Good day. My name is Desiree, and I will be your conference operator today.
At this time, I would like to welcome everyone to monday.com's second quarter fiscal year 2026 earnings conference call. I would like to turn the call over to monday.com's Vice President of Investor Relations, Mr.
Byron Stephen. Please go ahead.
Byron Stephen
Hello, everyone, and thank you for joining us on today's conference call to discuss the financial results for monday.com's second quarter fiscal year 2026. Joining me today are Roy Mann and Eran Zinman, Co-CEOs of monday.com; Eliran Glazer, monday.com CFO; and Casey George, monday.com CRO.
We released our results for the second quarter fiscal year 2026 earlier today. You can find our quarterly shareholder letter, along with our investor presentation and a replay of today's webcast, under the News and Events section of our IR website at ir.monday.com.
Certain statements made on the call today will be forward-looking statements, which reflect management's best judgment based on the currently available information. These statements involve risks and uncertainties that may cause actual results to differ from our expectations.
Please refer to our earnings release for more information on the specific factors that could cause actual results to differ materially from our forward-looking statements. Additionally, non-GAAP financial measures will be discussed on the call.
Reconciliations to the most directly comparable GAAP financial measures are available in the earnings release and the earnings presentation for today's call, which are posted on our Investor Relations website. Now, let me turn the call over to Roy.
Roy Mann
Thank you, Byron, and thank you, everyone, for joining us today. Over the past nine months, monday.com has undergone the most meaningful strategic shift in our history.
We moved from building software that helps people manage work to building software that does the work, with people and AI agents operating together in a single unified workspace. That shift changed our product, our strategy, and how we serve our customers.
It also required us to change ourselves. On July 22, we reduced our global workforce by approximately 20%.
It was the hardest decision we have made since founding the company. The people who left were talented colleagues who built something we are proud of, and we are grateful for everything they contributed.
We are also certain it was the right call. Our focus is not to protect where we are, but to position us for where we're going.
Most of the savings will be reinvested in the people, products, and AI. What changes is how we operate with fewer management layers, smaller teams, and real decision-making authority, and a go-to-market model built around the deeper customer partnership that AI deployment demands.
Our Q2 results reflect the strength of the business we are building from. Q2 revenue grew 22% year-over-year, while Q2 non-GAAP operating margin expanded to 17%.
The record net additions of 100k+ and 500k+ customers in Q2 reflects the continued strength of our upmarket motion. Larger customers continue to be an important driver of our business, and we remain focused on deepening these relationships as we expand our AI capabilities.
In July, we crossed $1.5 billion in ARR, a milestone that reflects the durability of our core business even as we reshape the company around AI. More telling than any single metric is that AI products adoption continues to accelerate and customers' response to our new direction continue to exceed our expectations.
I'll now turn it over to Eran to bring that progress to life.
Eran Zinman
Thank you, Roy. The clearest evidence that our strategy is working is what we are seeing in AI adoption.
AI ARR doubled from Q1 to Q2 and now represents 17% of net new ARR added in the quarter. This is a meaningful signal, not because the absolute number is large yet, but because the rate of change tells us customers are actively choosing our AI capabilities, not simply inheriting them.
Equally encouraging is the early reception to our new seat and credit pricing model launched in May. The adoption has been strong out of the gate, and customers are engaging deeply enough with our AI products to invest beyond the default package.
Pricing models only work when customers see value worth paying for. We are beginning to see that.
We are sharpening our focus on monday service and monday CRM. Each addresses a distinct buyer, a distinct set of workflows, and a distinct AI opportunity.
Going forward, each will operate with its own dedicated product development, its own go-to-market motion, and its own investment roadmap. We believe that giving each product the focus and accountability is the fastest path to category leadership in both CRM and service management.
Taken together, these moves reflect the same logic as our organizational restructuring: fewer things, more focus, done with greater conviction. We're not trying to win every category, but we are building an AI workspace for teams with focus products where we can genuinely lead and removing the complexity that was slowing us down.
With that, I'll turn it over to Eliran to cover our financials and guidance.
Eliran Glazer
Thank you, Eran, and thank you to everyone for joining our call. Today, I'll review our second quarter fiscal year 2026 results in detail and provide updated fiscal year 2026 guidance.
As Roy mentioned, we have had a strong start to 2026. Total revenue in Q2 came in at $365 million, up 22% from the year-ago quarter.
Our overall NDR was 109% in Q2. As we move through the back half of fiscal year 2026, we may see some modest pressure on NDR as we lap prior pricing actions taken in fiscal years 2024 and 2025.
As a reminder, our NDR is a trailing four-quarter weighted average calculation. For the remainder of the financial metrics disclosed, unless otherwise noted, I'll be referencing non-GAAP financial measures.
We have provided a reconciliation of GAAP to non-GAAP financials in our earnings release. Second quarter gross margin was 89%, compared to 90% in the year-ago quarter.
Research and development expense was $83 million in Q2, or 23% of revenue, up from 20% in the year-ago quarter. Sales and marketing expense was $149.4 million in Q2, or 41% of revenue, compared to 47% in the year-ago quarter.
General and administrative expense was $30.7 million in Q2, or 8% of revenue, compared to 9% in the year-ago quarter. Operating income was $61.1 million in Q2, up from $45.1 million from the year-ago quarter, and operating margin was 17%, up from 15% in the year-ago quarter.
Operating margin in Q2 had an approximately 210 basis points negative FX impact, mainly from the appreciation of the Israeli shekel compared to the US dollar. Net income was $65.5 million in Q2, compared to $58.3 million from the year-ago quarter.
Diluted net income per share was $1.48 in Q2, based on 44.4 million fully diluted shares outstanding. Total employee headcount was 3,169, a decrease of 42 employees since Q1 2026.
We expect headcount to be down approximately 20% at the end of fiscal year 2026. Moving on to the balance sheet and cash flow, we ended the quarter with $1 billion 70 million in cash, cash equivalents, and marketable securities, compared to $1 billion 210 million at the end of Q1 2026, reflecting $182 million of share repurchase executed during the quarter.
As of the end of Q2, the entire $870 million authorization was utilized, and no shares are available for future share repurchase under the program. Adjusted free cash flow for Q2 was $52.3 million, and adjusted free cash flow margin was 14%.
Adjusted free cash flow is defined as net cash from operating activities less cash used for property and equipment and capitalized software cost, plus cost associated with the build-out of our corporate headquarters. Let's now turn to our updated outlook for fiscal year 2026.
For the third quarter of fiscal year 2026, we expect our revenue to be in the range of $368 million to $370 million, representing growth of 16% to 17% year-over-year. We expect non-GAAP operating income of $57 million to $59 million, with an operating margin of approximately 16%, assuming a negative FX impact of 100 to 200 basis points.
For the full year 2026, we expect revenue to be in the range of $1 billion 466 million to $1 billion 474 million, representing growth of 19% to 20% year-over-year. We expect full year non-GAAP operating income of $230 million to $234 million, with an operating margin of approximately 16%, which assumes a negative FX impact of 100 to 200 basis points.
We expect full year adjusted free cash flow of $280 to $290 million, with adjusted free cash flow margin of 19% to 20%, which assume a negative FX impact of 100 to 200 basis points. Let me now turn it over to the operator for your questions.
Operator
Thank you. We will now begin the question-and-answer session.
If you have dialed in and would like to ask a question, please press *1 on your telephone keypad to raise your hand and join the queue. If you would like to withdraw your question, simply press *1 again.
If you are called upon to ask your question and are listening via speakerphone on your device, please pick up your handset to ensure that your phone is not on mute when asking your question. We do request for today's session that you please limit to one question and one follow-up question only.
Thank you. Our first question comes from the line of Ryan MacWilliams with Wells Fargo.
Your line is open.
Ryan MacWilliams
Hey, guys. Thanks for taking the question.
AI and upmarket seem to be doing well, but new adds down-market seem to be less strong. How would you characterize overall what you're seeing in your current demand environment?
Yeah.
Eran Zinman
Hi, Ryan. This is Eran.
I would say those are two separate things. One, in terms of AI, we see very good adoption across all segments, down-market and upmarket.
We're very encouraged from the adoption, the reception of the new features that we added, the capabilities, and also with our new pricing model. When it comes to the overall differentiation maybe between the down-market and the upmarket, it's pretty much the same since we started the year.
We don't see any meaningful change. Demand environment pretty much as we expected and guided for.
Our teams continue to execute well, and we continue to see very strong growth in our upmarket motion. Overall, we're very encouraged from the AI adoption across all segments, and the rest is behaving as we expected in the beginning of the year.
Casey George
Ryan, this is Casey. I'll add a couple of things.
We're seeing record net adds in our 100 and 500k cohort of customers. This was an affirming data point that all the things we're doing to move upmarket is working.
We're also seeing where clients are looking for help to embrace some of these AI solutions. This is where we're really leaning in with our best resources, getting behind our highest-value opportunities.
The other data point, I think, that's very interesting, our gross retention is also at historical highs. All these things together lay in for a very compelling enterprise upmarket motion.
Ryan MacWilliams
Appreciate the color, for sure. Eliran, would love to hear how you thought about guiding to the full year in this evolving environment.
Did you take any additional conservatism in either the 3Q guide or the full-year guide compared to last quarters or previously? Thank you.
Eliran Glazer
Hey, Ryan, Eliran. First, our guidance does not assume any rebound in performance marketing or top-of-funnel activity.
This is in line with what we said in the past. We planned the year based on the current condition, with growth driven by mainly upmarket and enterprise customer expansion, as Casey mentioned; AI adoption, which is really encouraging; and also disciplined investment and efficiency, taking advantage of some AI capabilities internally.
We also mentioned that in the remarks that NDR is going to be around 108%. This we took into account.
Headcount growth is going to be down 20% when you compare to the end of 2026—2025, the number. These are the things that we took into account.
Ryan MacWilliams
Appreciate the color. Thanks, guys.
Operator
Our next question comes from the line of Arjun Bhatia with William Blair. Your line is open.
Alinda Li
Hi, thanks. Hey, this is Alinda Li on for Arjun Bhatia.
Customers with more than 100k ARR grew 37%, and customers with more than 500k ARR grew 68%. What factors are driving the acceleration at the high end of the customer base?
What distinguishes these customers from the broader customer cohort here?
Casey George
Thank you for your question. This is Casey George.
What we were seeing upmarket, first of all, for monday, it's pretty fertile ground. We're still early in our upmarket motion, we continue to grow and get into customers that which traditionally a part of.
That's one element. We obviously see expansion with our customers, we land small and then grow pretty quickly.
The other thing we see is around vendor rationalization, more and more customers are looking to consolidate vendors. We play pretty well there as well.
Then the last thing is around AI. Most customers want to have context around their AI solutions, and so they're deploying on platforms.
Obviously, we think we're well positioned for customers who want to embrace AI to deploy on our platform and get help where needed from our resources. Those are some of the things we're seeing as we move upmarket.
Alinda Li
Awesome. What trends are you seeing in the sales cycle?
Are customers exhibiting any kind of increased budget sensitivity or taking longer to finalize purchasing decisions?
Casey George
We haven't seen anything material as it relates to sales cycles. I would say, though, when you move upmarket, you get exposed to their buying cycles, and traditionally, they are a little bit elongated, but we're landing larger as well.
I'm pretty pleased with how the sales organization is executing at this point. Again, no real material change other than just being exposed to buying cycles of larger customers.
Alinda Li
That's helpful. Thank you.
Operator
Next question comes from the line of Scott Berg with Needham. Your line is open.
Scott Berg
Hi, everyone. Thanks for taking my questions.
I wanted to follow up on what you're seeing in the demand environment, maybe ask the question a little bit more directly. I guess what's changed in your view in the demand environment for the last 90 days, because your updated revenue guidance is a little weaker than what we saw 90 days ago?
I think that was probably the heart of probably Ryan's question there, but would love to understand what smaller differences are here. Thank you.
Eliran Glazer
Hi, Scott. It's Eliran.
The thing that has changed that we announced in July of 22nd, we announced the RIF in the organization. Obviously, there is a short-term impact throughout the RIF that we took into account when we did the guidance.
It's also reflects lapping of a period of strong growth, and some near-term NDR pressure that we have seen due to the pricing increase that is now lapping. We are being responsible.
We always try to be responsible, but we do have a strong conviction on the trajectory. The moderation of the guidance reflects our discipline and a moment of transition in the organization as we continue to move upmarket and also restructure the organization.
Scott Berg
Understood. Thanks, Eliran.
Then from a follow-up question, as I look at your model this quarter and the last couple quarters, your R&D expenses as a percentage of revenue have ticked up. Obviously, you all are going through a pretty big investment phase to try to pivot the platform and add more AI functionality.
How long do you think the elevated R&D levels last? I think one question so many of us are trying to understand in some of the other companies we cover along with monday is, is this a level you feel like you have to continue to spend at, or is this a kind of a short-term dynamic, you think, just to, I guess, level set the platform to a new set of functionality?
Thank you. Yeah.
Eran Zinman
Hi, Scott. This is Eran.
Look, we're investing heavily into R&D. Like Eliran said, we're building into the future.
We're making big changes to the platform. We don't see meaningful increase going forward, but definitely this remains a big investment for us.
As Eliran said, we're in a moment of transition. We're building new motions, a lot of new capabilities.
We're executing like never before. We'll continue to invest in R&D, but I don't think it will meaningfully going to go up significantly going forward.
Roy Mann
Maybe, Scott, to add to what Eran said, by way of percentage of revenue, because the Israeli shekel has been getting very strong versus the US dollar, you also see it as some of the cost of R&D because the bulk of the R&D people are based in Israel.
Scott Berg
Understood. Thanks for taking my questions.
Operator
Next question comes from the line of Steve Enders with Citi. Your line is open.
Steve Enders
Great. Thanks for taking the questions here.
Maybe just on the newly released plan and the rollout there to include the AI functionality, just maybe what have you seen so far in terms of how customers are adopting it and how their behavior is maybe changing as that rolls out?
Roy Mann
Hi. It's Roy.
We see two patterns that we expected, like existing customers and new customers. Both are adopting nicely, with slight difference between the two.
We also see something that is encouraging to us that they top up and reach the end of their consumption buckets, and then add more, which is, for me, the best indication that they get value and want more of it, and are not just using what they have on the original plan.
Eran Zinman
Yeah. Maybe just to add to what Roy said, before the changes in the product and the pricing, the only way customers could expand was to add more people, more seats.
This is the first time since we added the new agents that we see customers expand not only on the seats for humans, but on AI consumption. For us, this represents a new vector of growth that didn't exist before, which is part of why we believe so much in our strategy and why we believe so much this is a fundamental change in how the company will be able to grow going forward.
Steve Enders
Okay. No, that's good to hear.
Then maybe just on the Work OS side and I guess the slowdown in terms of the expansion on that product side. Just, I guess, what's maybe kind of happening within that product area across CRM or service or dev?
Then what impact do you kind of expect the new management structure to have on that adoption curve moving forward? Yeah.
Eran Zinman
Look, part of the reason why we've done the reduction in force is just to change the structure and to allow our teams to move faster. We want to give our teams more autonomy, reduce management layers, and part of it was to also allow CRM and service to execute faster.
We reduced dependencies with other teams, give them more autonomy. They're also adding a lot of agentic features to their own products.
Just work management essentially became the AI workspace for teams. There we're moving with very high velocity, adding new capabilities for our customers.
Overall, we feel more focused. We feel the teams are moving faster, making more significant changes to the product.
We feel this is extremely important now in the time of transition.
Steve Enders
Okay. Perfect.
Thanks for taking the questions.
Operator
Next question comes from the line of Howard Ma with Guggenheim Securities. Your line is open.
Hey,
Howard Ma
great. Thank you.
Your AI ARR doubling quarter-on-quarter is encouraging, but I'm sure you guys have considered that there's still a lot of uncertainty out there in how monetization will ultimately play out. My question is, as you look ahead, do you think that the new mandatory AI pricing model, that will be an absolute benefit, or does it come at the expense of lesser expansions?
Is that something that you've baked in? I imagine it's also introducing more buyer uncertainty.
If it's working, it will force decisions against alternatives, right? If I put some numbers to it too, it should ultimately, if you can monetize AI, drive NRR stabilization.
I know there's a lot in there, but if you can talk to if it ultimately will show up or when it should show up more in metrics like NRR.
Roy Mann
Hi, this is Roy. It's still early days, okay?
We're still experimenting a lot, and I agree with you that there are a lot of new experiments also in the market with the pricing and how this behaves. Since we are in the early days, I can't tell you when this will stabilize or increase NRR, but what we do see from the very early numbers, what I mentioned is that customers do reach the end of their allotted quota, and then they increase it and top up, which is, like Eran said, a new vector for us that exist.
Again, still small numbers, really encouraging results, and we can't predict right now how it's going to play out in a year or so.
Howard Ma
Thank you. I guess as a follow-up for Eliran, I also want to ask about your guidance philosophy.
Can you walk us through the decision not to pass through any of the Q2 upside to the full year? I imagine that's probably one scenario you considered.
If you ultimately believe AI adoption will be net additive, why not flow through at least part of the beat even as a positive signal?
Eliran Glazer
Hey, Howard. As I mentioned earlier, with regards to the philosophy, it haven't changed.
Few things we took into account, I said earlier, we are observing the near-term cost of the 20% workforce, and this is something that we had to take into account because there is going to be a short-term impact. We did not want to layer an aggressive top-line raise on top of execution risk that haven't fully played out yet.
We said that at the beginning of the year also with regards to the top of funnel that we took it into account. We prefer to underpromise and overdeliver through a transition.
This is a big transition for us than raise revenue guidance now and with some uncertainties which we still have throughout the year.
Howard Ma
Thank you, Eliran. That makes a lot of sense.
Operator
Next question comes from the line of Derrick Wood with TD Cowen. Your line is open.
Derrick Wood
Great. Thanks for taking my questions.
I guess first on the go-to-market side, could you just give us a sense as to how much change you've made on the direct sales side of the house? How are the go-to-market playbooks going to change, and how you think about any disruption risk or how long it'll kind of take under any kind of new strategies?
Casey George
Thank you for your question. Consistent with what we've been doing for the past year, we've been aligning our resources, our best resources, upmarket to capture what we think is a significant opportunity.
This is playing out, as I mentioned, in some of the record net adds with 100 and 500k customers. As I mentioned earlier, we're also seeing where clients need help.
They need help to deploy some of these purpose-built apps, AI apps, agents to go solve real business problems. We're going to accelerate the forward-deployed engineer model we have to capture this opportunity and, again, align our best resources behind our highest-value opportunities.
As it relates to what we're doing upmarket, this is just a continuation with some acceleration. We're also training the sales team as we go, there's not some big training event that has to happen.
We've been training the sales team, and we think they're pretty fluent already with the AI story. This is just incremental to what they're doing today.
We're well positioned, and we're going to continue to invest upmarket, supported by our FDE motion.
Derrick Wood
Great. Helpful.
Thanks. Then just on the 20% headcount cut and you're raising operating margins a couple hundred bips, you say you're going to reinvest in that.
Can you just double-click on exactly where you want to reinvest, how we should think about the margin trajectory next year and in light of all this, and maybe any early thoughts on top-line growth trends for next year as well?
Eliran Glazer
Hi, Derrick. It's Eliran.
We said that the annual gross savings from a gross perspective is expected to be $100 million. We said we're going to invest the vast majority of it going to be into talent, products, AI.
Obviously, there is a lot of cost related to AI. This is something that will reduce obviously the savings.
With regards to operating margin, we expect it to expand next year. We already raised it for fiscal year 2026.
This is only because we have partial year benefit of the restructuring, but we expect it to continue to grow going into 2027. With regards to top-line growth, once we complete the restructure, obviously, there is going to be, together with the expansion of AI and the training of the sales people, we expect it's also going to impact positively on our top line next year.
Derrick Wood
Great. Thanks, Eliran.
Thank you.
Operator
Next question comes from the line of Raimo Lenschow with Barclays. Your line is open.
Ryan MacWilliams
Perfect. Thank you.
Can I go back on the guidance side? You talked about the short-term risk from the changes, and then the pricing coming off.
The pricing coming off kind of should have known, so that's not new. Then more on short-term risk on the headcount change.
Did you, and it's maybe for Casey then, did you change anything in terms of how you approach it, or was it just the overall risk to the organization? Or did you just have some resource reallocations that needed to be happened so you have less sales capacity, etc.?
Thank you.
Eliran Glazer
Hey, Raimo. Basically, when you do a change like this in an organization, it's a big transition, and we don't know what would be the impact on the short term across the organization.
We wanted to be more responsible in the way we looked at it throughout the year, and we wanted to be cautious on how we accelerated expectations. Therefore, we thought it's the right thing to assume a certain impact on our numbers, and that is why the beat that we did in Q2 did not flow through throughout the rest of the year.
Ryan MacWilliams
Yeah. Okay.
Perfect. No change to how do you sell.
It's just more just overall disruption.
Eliran Glazer
Correct.
Ryan MacWilliams
Okay. Perfect.
Thank you. That helps.
Operator
Next question comes from the line of Brent Thill with Jefferies. Your line is open.
Oh,
Brent Thill
thanks. I just want to follow up on Raimo's question.
I guess are you making changes on the go-to-market where you're reducing the go-to-market team in a material way, cuz again, I think it wasn't very clear to his question what is actually going on the go-to-market?
Casey George
The restructure in the go-to-market organization was primarily focused around non-quota carriers and down-market resources. We believe this will afford us the opportunity to accelerate our investment upmarket, which includes our new forward-deployed engineer model, and obviously continuing to grow our sales resources upmarket, meaning mid-market into enterprise.
We expect our headcount for that cohort of our sales team to grow for the year. Then the other thing I'll mention is we do see an opportunity for us to leverage our incredible ecosystem of partners to support us down-market, which is a much more efficient sale.
Brent Thill
Okay. Thanks for clarifying.
Then on deferred revenue, it hasn't been down in the last nine quarters. It was down sequentially.
What's driving that?
Eliran Glazer
Hi, Brent. It's Eliran.
We are looking at RPO as the metric that we use to show the strength of the business and the health of the business, and this is the measurement that we refer. Which regards to calculated billing, we said in the past that this is not an imperfect measure for monday due to the fact that we don't recognize it on an accrual basis, but on a cash basis.
Brent Thill
Great. Thanks.
Operator
Next question comes from the line of Elizabeth Porter with Morgan Stanley. Your line is open.
Elizabeth Porter
Great. Thank you so much.
I just wanted to double-click on that NDR. You mentioned stepping down a little bit as you lap the pricing, and previously suggested the 108 could represent a floor.
Just wanted to get a sense for what gives you the confidence in that level today, and where do you see kind of more upside from stabilization expanding kind of AI multi-product adoption? Or is there any risk kind of downside pressure from seat growth in the smaller customer trend remaining under pressure?
Thank you.
Eliran Glazer
Thank you, Elizabeth. It's Eliran.
As we said for fiscal year 2026, we expect NDR to be 108% due to the fact that tier upgrades and multi-product expansion has been slightly below our original expectations. On the flip side of it, we're encouraged by the gross retention that is at historical highs.
We're seeing a very good momentum on the retention side and expansion upmarket, as Casey mentioned before. We are still seeing a double-digit seat growth year-over-year in enterprise.
This is, we believe, will offset some of the negative impacts that we are seeing from the lapping of the price increase that we took into account in 2024 and 2025.
Elizabeth Porter
Great. Then just as a follow-up, on the AI ARR doubling sequentially, can you just help us break down kind of where that acceleration is coming from?
I know you have some products like Side, AI Blocks, and Sidekick, but you also mentioned that customers are starting to buy more of the credit packs. Has that monetization started to come through at all, and when do we think that that could start to move the needle a little bit more?
Thank you.
Eran Zinman
Yeah. Hi, Elizabeth.
This is Eran. I'd say it's amazing to see that the focus on our strategy and building those new capabilities is starting to pay off.
We see customers not only adopting one-time, one-off AI usage, but consistently using AI capabilities, increasing their spend, and just putting them as part of their workflow. We're very encouraged by that.
The adoption becomes much deeper in terms of how customers adopt AI. Mostly is customers adopting AI, some of it is customers expanding, but just the rate of change quarter-over-quarter is very encouraging.
The usage patterns are very encouraging, and the value that we get and the feedback is also very encouraging. We're very happy with this trajectory.
As we said, it's still on absolute numbers is still small, but for us, it's more about the trend, the vector that we've seen, and the fact we have much more room to grow given those changes. We're very encouraged by that, and we see great momentum.
Elizabeth Porter
Thank you.
Operator
Next question comes from the line of Alex Zukin with Wolfe Research. Your line is open.
Hey, guys. This is Ivan here for Alex.
Thanks for taking my question. Can you unpack a little bit sort of the down-market demand environment and overall performance?
In the past, you've talked about sort of no-touch and touch segments within mid-market and SMB, and our understanding was that after Q1, you expected a bit of an uptick in 2Q from the touch segment because that's sort of seasonally stronger. How have these two parts of down-market performed relative to your expectations, especially in the context of total sort of sequential ad revenue being a little bit weaker than in the past?
Thank you.
Eran Zinman
Yeah. Hi.
This is Eran. Look, we have nothing new to report regarding paid search.
The top-of-funnel environment remains volatile, but pretty much in line with our expectation. We continue to manage performance marketing cautiously.
Obviously, if we see an opportunity to expand, we will do that, but currently, it's pretty much in line with our expectations.
Operator
Next question comes from the line of Taylor McGinnis with UBS. Your line is open.
Taylor McGinnis
Yeah. Hi.
Thanks so much for taking my questions. Maybe first one is, if I look at net new ARR from CRM, dev, and service, it was a bit softer than what we've seen in past quarters.
Could you just share some of the drivers behind that in the quarter? As a second part to that, it looks like AI is moving in the right direction.
With the focus amongst your customers on AI and maybe that being a priority, I'm curious if that's causing disruption elsewhere. As they're adopting it, how is that impacting appetite to expand seats and acquire additional modules elsewhere?
Eran Zinman
Yeah. Hi, Taylor.
This is Eran. Look, the slowdown reflects two dynamics.
On one hand, we have softer conditions in the down-market, like I just mentioned. New products adoption is more concentrated, and we are doing a deliberate shift in terms of the go-to-market towards more enterprise sales and upmarket motion.
Also, of course, our AI pivot is significant. The products themselves are changing, adding new capabilities, adding agentic capabilities to their own products.
There's some near-term headwinds, but look, the way we see it throughout the whole company and not just specifically for the product, we believe what our investors are looking for is for us to make the right decisions towards the future, to make the right calls for the trajectory of the company, and we're not trying to optimize the short term. We feel we're doing all the right things: building new capabilities, improving the products, improving the platform.
It's more a thing of timing than a trajectory. As our AI capabilities embedded across our new products and our enterprise motion, we expect those products ARR to reaccelerate going forward.
Taylor McGinnis
Perfect. Then second one is just on the AI products.
It looks like by my math, maybe that's around 1% of ARR today, but you've seen good momentum the last two quarters. Any sense on where you think that could go in one to two years as a percentage of ARR?
What do you think is going to be the most needle-moving products or credit adoption that drives that?
Eran Zinman
As we mentioned, the AI ARR is doubling quarter-over-quarter for some quarters already. It represents currently 17% of our net new ARR.
Even more encouraging than the revenue is the actual adoption and the feedback we get from customers. It's accelerating, it's real, it's growing up really nicely.
We're very happy with the trajectory. Look, obviously, we want to be confident, and as much as we'll be able to share going forward, we will.
We continue the migration to seats plus credits pricing model. We see deep consumption patterns, and as Casey mentioned, we're changing our go-to-market to support this as well.
We also plan to add more AI capabilities. Obviously, as this will grow over time, we will be able to disclose more details, but again, what we look at is not the absolute number, but rather the trajectory and the speed of growth that we've seen so far.
Taylor McGinnis
Perfect. Thank you, guys, so much.
Operator
Next question comes from the line of Billy Fitzsimmons with Piper Sandler. Your line is open.
Billy Fitzsimmons
Hey, guys. Thanks for taking the question.
I'll maybe ask a little more directly than one of the prior questions. As we think about the expense structure of the business with the 20% reduction in the workforce, can you just help us think about the most impacted roles at monday by OpEx line versus parts of the business you're maybe protecting or continuing to invest in?
Based on the prior answers, it sounds like you're continuing to invest heavily in R&D, and those teams are moving faster because of agentic coding tools and new processes. What about on the sales and marketing line?
Because it sounds like the guide was partially due to expected disruption there, but there it seems like there's kind of two things here: new sales processes around product changes, and then the headcount changes. To be a bit clearer in one of the answers to the earlier questions, quota-carrying sales reps at the high end haven't changed, right?
You're continuing to make investments there, and that line is or your headcount there is growing, right?
Casey George
Correct. From where I sit, this is Casey George.
From where I sit, we have the luxury of a lot of things to sell. My job is to make sure that we're all focused on the right things at the right time.
Our strategy is to get behind where we see the biggest opportunity, and that is really upmarket. As it relates to the resource action, we concentrated on a couple of things in the organization as I mentioned earlier.
We flattened the organization, one. Two, we focused down-market where it's not as an efficient sale, where we think we can leverage partners more.
It's non-QC roles, non-quota-carrying roles as well. We got aligned around the right opportunity in front of us, and at this point, we're just going to continue what we're doing and driving value with those higher-end opportunities.
Billy Fitzsimmons
Makes sense. Then a quick one.
Eliran, what are you assuming on FX for the full-year guide for revenue?
Eliran Glazer
For revenue, hi, Billy. It's Eliran.
For revenue, until now, we didn't report anything. It was below 100 basis points.
Now we expect it to be around 100 to 110 basis points tailwind on the revenue side. On the cost side, due to the fact that the Israeli shekel is very strong versus the US dollar, we expect between 100 to 200 basis points negative impact on the cost side.
Billy Fitzsimmons
Thank you. Appreciate it.
Operator
Next question comes from the line of Matt Bullock with Bank of America. Your line is open.
Matt Bullock
Great. Good morning.
Sounds like there are obviously a lot of changes on the go-to-market and product development side to go after the CRM and service opportunity, but could you provide an update on the strategy for monday dev? Is that being deemphasized at all or not so much?
Eran Zinman
Yeah. Monday dev is still a product that we sell and offer, but definitely because of the changes in the dev environment where a lot of the way developers work have changed over the past year, obviously, this product got less focus.
We're kind of rethinking our strategy there. Maybe we need to add more capabilities.
Maybe we need to change the trajectory of the product. It's still a product we support and sell, but definitely it got a different focus than CRM and service.
Going forward, we might have different plans for that, but that's currently how we view it.
Matt Bullock
Got it. Then, not to beat a dead horse here, but I wanted to follow up on the enterprise sales rep count.
Because that's been growing, I believe, consistently above 20% for the last years and even in the first quarter, the RIF wasn't concentrated in quota-carrying reps, and you're continuing to invest there, but would you expect that 20% plus headcount growth for the enterprise sales reps to continue, or should we expect some deceleration there? Thank you.
Eran Zinman
Overall, we expect it to be flat.
Matt Bullock
Got it. Thank you.
Operator
Our last question comes from the line of Mark Schappel with Loop Capital Markets. Your line is open.
Mark Schappel
Hi, thank you for taking my question. Regarding your forward-deployed engineering initiative, could you just talk a little bit about how your FDEs are actually being deployed today?
Are they primarily an implementation resource? Are they a sales enablement tool, or are they just more kind of part of the kind of product delivery model?
Eran Zinman
Yeah. Hi, Mark.
This is Eran. Look, this is a very strategic change for us because we see a change in the market.
Customers want to adopt AI, but a lot of them don't know how to do it. They want assistance.
They want the company to help them deploy products. We see this as a very strategic win for the company.
Like Casey mentioned, it's a new motion. We're building the team.
We have already a few initial successes of deep implementation with customers. We're planning to scale that significantly.
I think this will lead eventually to us landing bigger deals, more enterprise contracts, have deeper relationship with our customers, and also approach more senior buyers in the management layer. It's a strategic shift for us.
It's not going to be overnight. We have a large sales force, but we're committed to that.
It's something that we feel is right for the company. It's right for the current environment in terms of AI, and we'll scale it as fast as we can going forward.
Mark Schappel
Thank you.
Operator
There are no further questions at this time. Ladies and gentlemen, that concludes today's call.
Thank you all for joining. You may now disconnect.
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