Adcore Inc

Adcore Inc

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Q1 FY2026 · Earnings Call TranscriptMay 14, 2026

Martijn van den Bemd

Good morning to everyone who is joining. We wait a couple more seconds to let other people join, and then we will start very soon.

All right. Good morning, everyone, and thank you for joining us.

Earlier today, Adcore released its Q1 2026 financial results. Today, we will be walking you through these results and providing you with an update on the ongoing company initiatives.

You might see some familiar faces here on the call today. I'm Martijn van der Bent, Chief Partnership Officer for the company and overseeing investor relations.

With me today is Omri Brill, the Adcore CEO and founder, and we also have Amit Konforty, Adcore CFO on the call. The agenda for today: before we began, we go over some forward-looking statements you should be aware of while listening to the call, and then we follow that with some CEO opening remarks and the CFO financial highlights.

Finally, we'll conclude with Q&A, and if you have any questions throughout the call, please submit it through the question feature here in Zoom. We'll make sure to answer these at the end of the call.

All right. Before we begin, I will give everyone a quick moment to review these statements.

Please bear in mind when listening to the call today that the management team may use some forward-looking statements, which are inherently uncertain in nature. Give everyone a couple seconds to go over.

All right. Very good.

With that, I would like to pass the floor to Omri for some CEO opening remarks. Omri, the floor is yours.

Omri Brill

Thank you very much, Martijn, and good morning, everyone. Martijn, can you stop sharing, please?

Martijn van den Bemd

Yeah.

Omri Brill

Thank you. Before I'm going to start my own opening remarks, I want to say, again, it's our pleasure to discuss today the financial results for Q1 2026.

Actually, both myself and Martijn are now in Toronto, Canada, right? Not in everyday we have a chance to do the earning call directly from where we are listed, it's an exciting opportunity for us to discuss it from Toronto, from Canada.

Obviously, after this call, we have a full agenda lineup for us, right, Martijn? We're going to meet with our team in Canada, we're going to meet with clients, we're going to showcase them some of the exciting stuff that we've been working on.

Again, it's our pleasure to be here today in Toronto and discuss the company Q1 2026 results. Let me start by sharing my screen.

Okay. Very good.

A very strong start of 2026, I would say: revenue up 22% year-on-year, APAC revenue grew in 42%. The same, I would say, momentum that actually we saw in the end of 2025, in Q4 2025, carried well into 2026 as well, and this is makes us very positive about what is still ahead of us for the entire 2026 year.

To be honest, even if you're going to talk U.S. dollar, because there was some influence of exchange rate during this quarter, then results are even more dramatic: almost 27% year-on-year increase top-line revenue if we talk in USD, and gross profit, for example, 6% up USD compared to almost flattening in Canadian dollar, or maybe 1% up in Canadian dollar.

Quarterly results: $8.5 million Canadian dollar, very strong quarter for us compared to $7 million in the previous year, 22% increase year-on-year Canadian dollar, 27% increase year-on-year USD, and gross profit, again, 3.1, up 1% compared to the same period last year, or 6%, actually, USD compared to the same period last year. If you look at quality gross KPIs, then again, gross profit: 3.1, 1% up; cash and cash equivalent: $5.1 million, we saw a decline compared to Q4, but I would say it's mainly seasonality decline.

A lot of the, I would say, spend and campaigns that were happening in Q4 2026 and money was flowing during this quarter actually was paid during Q1 2026, and that's reflected in the numbers. When you look at, let's say, and Amit going to cover it in more detail, working capital, then obviously you're not going to see such a sharp decline.

That's a good indicator that basically there's nothing dramatic happened, it's just, I would say, seasonality cash flow between the quarter. Just to wrap up some of the highlights, we cover most of them, I guess.

Top-line revenue: $8.5 million Canadian dollar, 22% year-on-year increase, big numbers, big growth; gross profit: $3.1 million, 1% year-on-year increase; APAC continue to show very strong momentum, 42% year-on-year growth, that's, I would say, the fastest-growing market for us to date; EMEA almost, I would say, flatten; and actually, North America down 7%, but actually, for us, it's positive signal because we see North America is flattening. We did saw some softness in this important market in 2025, and the company now believes that this softness is more or less ended, and actually we expect that to see this market going to positive growing trend in 2026 as the year unfold.

I would say Amit will cover the results in more detail, I would keep some of the hard work to Amit to cover, but what actually I would like to discuss now is two new technology or developing new technology the company is building, and basically we are very excited about, and I want to show both of them in action, you have better understanding what is under the hood, what type of AI innovation technology the company is building. Proposli, obviously we've been talking about Proposli during also the last earning calls, but I think this a major change or shift in the product promising.

Proposli started as, I would say, document platform, or sales document platform. The promise was quote-to-revenue.

Basically, we're going to generate a very nice looking quote for you, you can share it with your client, you're going to close more deal for you and basically generate, in the end of the day, more revenue, but in the end of the day, the platform was manual platform. You need to still manually generate the quotes and send it to your clients.

Now what Proposli is becoming, I would say it's a full agentic platform and actually covering much bigger, I would say, promise of the sales funnel. Imagine sales funnel that runs themselves, and basically with the new Proposli, this type of imagination would be the reality.

We're going to have AI agent closing every deal from lead to revenue, and basically that's going to be the new reality of Proposli. No longer quote-to-revenue, we are expanding to lead-to-revenue platform, but I think the most important thing is that everything will be done agentically by AI agent.

When we talk agentically, we talk about four different agents. We have inbound agent, that's an agent that sit or live in the client website.

Basically, every time a visitor coming to a client website, they can start interacting with this agent, and the agent goal is either to convert them to lead or even basically create and send personalized quote to them. That's a big promise.

This agent is already live, it's already shipped, and it's already working, and I will give you an presentation soon. The second agent in the pipeline is outreach agent.

Imagine the inbound agent already converted a client into a lead, but this lead got cold. The outreach agent now going to take in charge and basically try to warm again this lead, and basically make sure that he's warm enough to send him a quote, and basically start his process of converting him.

Then we have the deal agent. Once a quote is generated, this is when the deal agent going to start taking command, and basically his role is very simple yet important: making sure that this deal is converted, basically it's no longer a quote, it's becoming a revenue, and basically the client sign the deal, close the deal, pay for the deal.

That's the deal agent responsibility. Last but not least is the customer agent.

The customer agent going to be take command once the deal is already closed. His role going to be making sure the customer is happy, satisfied, that he's going to offer cross-sell and upsell opportunities for the client.

Between these four agents, we are talking a complete agentic sales funnel from lead to revenue: inbound agent sit on the client website; outreach agent outreaching cold leads and make sure that they are warm again; deal agent make sure that the deal is closed; and customer agent make sure the customer is happy and we can upsell and cross them as well. That's a big promise, and basically it's going to solve a lot, I would say, of the issues of most businesses on planet Earth.

I want to show you a live example how everything is working. Okay.

We are on a demo website of a pest control company from Phoenix, Arizona: Action. That's a real company, and basically what we did, we just put a demo agent on their website, the inbound agent.

I'm going to now interact with him, ask him question about the services they are offering, and everything going to be done in real time. Basically, it's not a pre-recorded demo or anything like that.

What's going on right now, I'm going to start speaking with this agent. Basically, that's look to you maybe like a normal chat, but I would say now I can switch to voice mode as well.

Hey, good morning.

Good morning. What's going on with pests at your place?

Oh,

Omri Brill

it's a lot going on, to be honest.

Got it. Sounds like a busy situation.

What pest are you seeing most right now? Ants, termites, roaches, or rodents?

Omri Brill

We have ants issue.

Got it. An ant problem.

Are you looking for a one-time ant treatment or ongoing monthly ant protection to keep them from coming back?

Omri Brill

I don't know, it's depend. How much is each?

For ants, a one-time treatment is typically around $149, and ongoing monthly service is typically around $49 a month. I can send you the details for the one-time ant treatment or the monthly ant protection.

Want me to send one of them?

Omri Brill

I think let's start with the one-off and take it from there.

Perfect. I just need a couple of quick details, and I'll send it right over.

Omri Brill

That was a real conversation I did with this agent, right? Everything was voice.

He give me a good answer, he got all the information about this specific to treatment that he have with ant control. In the end of the day, this bot just generated a custom quote for me.

I can click on the quote he just generated for me and look at the price quote itself. That's the quote.

Like you say, it was $149. We have add-ons option, I can add, let's say, $49 and add multi-pest treatment as well.

Maybe I have cockroaches or other issues in my home. You see the price quote already changed from $149 to $199.

I can click continue. He asked me if I want to add a tip, obviously, I can already paid or add a service charge from within the app itself, and final step going to be going to payment.

Everything is done from the app. The bot basically in real time generated a real price quote for me, and that's a big promise, and whether it's going to be the lead itself or whether it's going to be sending the actual payment, then basically all of that's done now in real time with the bot, with the AI agent, and you can chat with him, you can speak with him like you're speaking with a human being.

It's a very promising, I would say, offering. That's one, I would say, new feature, or it's not just a feature, that's the future of Proposli what you just see, and it's a big, promising future.

Proposli is going fully agentic. We are turning from, I would say, document-flow type of platform for fully agentic sales funnel platform, everything from lead to revenue and beyond.

That's a big promise, and that's already in motion: inbound agent already live, shipped; outreach agent already in process, we are building it as we speak; deal agent should be ready by the end of this quarter, we talking about one and a half months from now; and customer agent will be follow as well. Big promise with regards to this, I would say, agent in the direction of Proposli.

I want to cover another app. I know we mentioned maybe the AI Studio app before, but you never saw it in action.

I want to now reveal how it look like and what's basically you can do with the AI Studio app. The promise with the AI Studio app is: design like a pro without being one.

You can see I don't know how familiar you are with online marketing, but I would say the single biggest roadblock nowadays in online marketing, I would say it's ad creative. That's the most important, I would say, part with any campaign, and especially with rich type of ad creative, whether it's banners, whether it's UGC video, whether it's commercial video.

All of this type of video now taking a long time to produce, it's a bottleneck, you need to have a dedicated studio for it, it take time, it's not something that the online marketer usually can do himself, and basically it's a real pain and a real bottleneck for, I would say, most businesses on planet Earth as well. AI Studio was designed and built to solve this problem.

Let me share my screen again with regards to the AI Studio app. One second.

Basically, I want to cover a few type of assets you can create with the app. The first type of asset that we are going to create is banners.

Every asset start with a simple brief, right? Now, that's a real example of real client of us in Canada: HockeyStickMan, they're selling hockey gears online, and basically, we give them the brand, you can pre-enter the brand, putting the brand book, his logo and everything into the platform, the platform will know this specific brand already.

Give him the campaign brief, what we're trying to sell. This is going for a specific product, I can check and upload the product images as well, and I select what type of assets I want to create, whether it's banner, an image and clip, UGC video, a commercial ad video.

Once I selected, let's say, in this specific example, banner, next will be to select a copy. Using AI, the system already pre-generated a copy for me.

I can select a specific copy, I can customize it if needed, I can select a short copy, I can select a longer copy, for example. It doesn't matter.

Once I'm happy with the copy, next will be the system will give me some kind of banner design direction. It give me multiple direction.

We have this with a person, this is just the gear in the front, again, multiple design direction, and I have eight different design concepts I can choose from. I can generate more if I need it, if I'm not happy, but let's say, in this specific example, we selected this specific design, this is the concept that we are happy with, and basically we continue to production.

In the production stage, I can select which channel I would like to generate the assets to. Each channel come with all sets of, let's say, sizes for the banners, and basically in this example, I selected Meta, and it's generated four sizes for me, and you can see, this specific example, this is more landscape type of banner, for example.

Just one second. Everything was done by AI.

All this resizing was done from the concept banner by AI, there was zero zero human intervention. This is a landscape banner, and this is a more square banner, for example.

Again, this is real-life, real banner that the system is built, and everything done with, I would say, a few clicks. From start to finish, if you remember, I started the campaign, give him a brief, upload some product images, then selected a copy for the banner, then it give me a few design option, I selected one design option, and then let's say I selected I want to generate now four sizes for Meta, generated, done.

It's everything, I would say, from A to Z, that maybe a couple of minutes max, and that's it. If the same process would need to be done manually, let's say by a creative designer, that can be hours of work, doing everything: choosing the right copy, give a few concept direction for the banner, and just creating the sizes, it's a lot of work by itself.

Everything is done now with the platform, that's nothing short than amazing. This is one type of video or asset I would like to show you.

Another type is very similar in concept, but it's a UGC video. Again, we start with the brief.

This is for another client of us, it's Tiny Love, they're creating amazing baby toys. Once we created it, it give us a script of the video, we can select what is the story we want to say, basically, and then next is cast.

The AI offering us four different, I would say, people or persona, like young mom in this example, to do the UGC, I can select what is best working for me. Obviously, I have the full context of the brief, I understand where I'm locating, whether I'm in the U.S.

or in other countries, obviously the people would be reflecting the local people that are in this specific country. Then once I select, this is the script that I want the person to say, this is how the person should look like, and then I basically creating this video, and let's run it and see it ourselves.

That was created by the AI.

Mamas, why did nobody tell me about this sooner? My little one is obsessed, and I'm not even exaggerating right now.

Omri Brill

Mamas, why did nobody tell me about this sooner? My little one is obsessed, and I'm not even exaggerating right now.

That's nothing short than amazing, and this is the real product. We upload this specific product, this product is live within the video.

The person basically is saying exactly the script we wanted to say. We created a very authentic look type of a UGC video, and the entire process, again, seconds.

Imagine, you have, I don't know, 20 products, 50 products, 500 products, it doesn't matter. For all of them, the system can create this type of UGC video in minutes, I would say.

Final example I would like to give is actually what we call commercial-type video, right? Again, started very similar with the brief.

Again, HockeyStickMan, I uploaded the stick that I would like to promote, it's called Pro Blackout, and it's now on sale, it's more than 50% off, and I selected I want to do TV-type commercial. Again, the system pre-generated to me a different script and voiceover, I can say.

I can select, let's say, one story I would like to go for the commercial, and I have eight different type of, let's say, commercial I can create, commercial type. It can be more of testimonials, can be other stories, I can select from, let's say, eight different angle or direction.

Then, once I created, let's say, now I need to generate it, I can generate it landscape or vertical, it doesn't matter, and let's see the commercial that the AI generated for us.

$300 sticks in a season? This one's the same carbon, same flex bat, 160 bucks.

HockeyStickMan: top-end sticks, half the price. Shop Pro Blackout.

I've snapped $300 sticks in a season. This one's the same carbon, same flex bat, 160 bucks.

HockeyStickMan: top-end sticks, half the price. Shop Pro Blackout.

Omri Brill

Cool. Again, this was generated by AI, look like million dollar, look like a commercial we can now ship to TV and whatever we need to do with it.

Again, we control everything: control the script, we can to control the end card, the message, everything that need to be saying. I gave you now three examples what can be generated with this app.

If you need banners, if you need UGC video, if you need commercial-grade, I would say TV-grade commercial, all of that can be done now with this app. I never saw something like that.

That's probably the best, I would say, AI Studio app out there nowadays. Correct me if I'm wrong, Martijn, did you see anything better than this one?

Martijn van den Bemd

It's very unique, and I'm very thrilled about it.

Omri Brill

Me too, me too, so that's make the two of us. Let me go back to my presentation.

That's concluded my session. I know we we covered, some of the highlights of this quarter.

Equally important, we covered, some very exciting stuff we can do now with AI, whether it's Proposli becoming fully agentic platform covering lead-to-revenue life cycles, for most businesses on planet Earth, this is a massive, massive opportunity, and AI Studio: we can do magic now with your using this app and solve a big problem, a big gap in the market as well. My final remark going to be on the share share price.

Again, we cover it in every, I would say, earning call: 25 cents, that's as of May 8. We've seen a very big upside if we talk in EV to gross profit, almost 600%; if we talk in EV to EBITDA, then a 13% upside.

Again, I think like shareholders should see Adcore as a different as a different company right now, as an AI company, and I think what we been demonstrate to you today, it's the future of Adcore. Hopefully you are excited as we are about this future and what it can bring to the company, what is bring can bring to potential client back and what type of problems we are solving in the market today using AI.

Thank you all very much.

Martijn van den Bemd

Thank you, Omri. Very exciting stuff happening, and appreciate you showing this to the audience today.

With that, I want to hand it over to Amit Konforty, CFO of the company, for some financial highlights.

Amit Konforty

Martijn, and good morning, everyone. Before beginning the financial overview, I would like to remind you that the following discussion will include GAAP financial measures as well as non-GAAP results.

All amounts will be presented in Canadian dollars. The first quarter of 2026 showed a strong start to the year, with a strong revenue growth.

The results reflect continued business momentum and ongoing efforts to improve the company's market position and client relationships. Let's review in more detail.

For the three months ended March 31st, 2026, we delivered revenue of $8.5 million compared to $7 million in the same period of 2025, an increase of $1.5 million or 22%. Gross profit for the three months ended March 31st, 2026 was $3.1 million compared to $3.1 million in the prior year, relatively stable year-over-year.

Gross margins for the three months ended March 31st, 2026 were 37% compared to 44% in the same period last year. The decrease in margins is mainly driven by changes in client mix.

As for operational expenses, R&D expenses for the quarter were $0.4 million compared to $0.6 million in the prior year. The decrease in expenses is mainly due to increased capitalization of development costs.

SG&A expenses for the quarter were $3.4 million compared to $2.8 million in the prior year, an increase of $0.6 million or 22%. The increase was mainly driven by payroll-related expenses and was partially impacted by foreign exchange rate fluctuations.

Operating loss for the three months ended March 31st, 2026 was $0.7 million compared to $0.3 million in the same period last year. Net loss for the three months ended March 31st, 2026 was $0.8 million compared to $0.2 million in the same period last year, an increase of $0.6 million.

Revenues and gross profit: looking at the quarterly results, we can see a strong year-over-year revenue growth. This continues the positive trend from the end of 2025, as shown in the fully results to the right.

Gross profits remained relatively stable compared to the same period last year, and gross margins level were impacted by changes in client mix, and we expect smart margin to improve and stabilize as the year progresses. As for the geographical revenue breakdown for Q1 2026, APAC revenue saw a very strong year-over-year increase of 42%.

This increase was primarily driven by increased activity from existing clients and the acquisition of new clients. EMEA and North America revenue decreased by 2% and 7% year-over-year, respectively.

The results were mainly impacted by changes in client media budgets and foreign exchange rate fluctuations. Terms of financial positions: we had cash and cash equivalent of $5.1 million as of March 31st, 2026 compared to $10.3 million at December 31st, 2025.

Total working capital amounted to $4.2 million compared to $5.1 million at December 31st, 2025, a decrease of $0.9 million or 18%. As for the liability side of the financial position, we can see that the company is still debt-free.

Adjusted EBITDA: the quarterly non-GAAP results reflects adjustments for the following items: depreciation and amortization, share-based payments, and other non-operational items. For the three months ended March 31st, 2026, adjusted EBITDA was negative $265,000 compared to positive $208,000 for the same period in 2025.

The decrease in adjusted EBITDA was mainly driven by the increase in operating loss. With that, I will turn the call back to Martijn.

Martijn van den Bemd

Thank you so much, Amit. With that, we would like to move on to the Q&A portion.

We have a couple of questions that came in. First question is for you, Omri.

North America declined 7%, but you're seeing stabilization signals. What specific actions are underway to turn that into positive growth this year?

Omri Brill

Fair enough. Yes, we are happy with the direction that this important market is going.

We believe it is stabilizing, actually, and we are expecting to see it return back to positive growth trend as the year unfold. There's a lot of focus now that we are putting on this market, whether it's Proposli related, that's going to be the biggest market for us when we're going to go full on marketing with Proposli, and again, a lot of initiatives that you are yourself involved with with regards to partnership as well.

You and I just came back from a very successful event, TikTok event in New York City. Again, this market is on the radar, we understand its importance, we understand what it can bring to a company like Adcore, and you're going to see great things coming from this market in 2026 and beyond.

Martijn van den Bemd

Great, Omri, and I echo that. A lot of opportunities on both partnership front and AI capabilities in our tech stack.

The following question I think is a bit more financial nature, maybe for Amit to answer. Constant currency growth was closer to 27%.

Are you considering hedging strategies so reported results better reflects the underlying operational momentum?

Amit Konforty

Thanks, Martijn. Basically, the company has past experience with hedging, which is not that good.

We are trying, as much as we can, to align the revenue with the expenses for each of the different currencies that we work in. Let's say that the Israeli shekel is strengthening against the U.S.

dollar, then we take proactive measures to reduce the expenses and to increase revenues in Israeli shekel in order to reduce as much as possible the exchange rate impact on this.

Omri Brill

I can echo what Amit say. Basically, we tried before to hedge, it didn't really work because you don't really control the direction the currency is going.

We believe that, hey, the company is quite diverse, right? We have revenue and expenses in multiple currencies, whether it's AUD, Israeli shekel, USD, Canadian dollar, Hong Kong dollars, and others.

Basically, we are very much diverse. The key things for us, I would say, is making sure that if we have expenses in Israeli shekels, then we need to have income in Israeli shekels as well covering, so that's the best hedge, I would say, that we can take.

Martijn van den Bemd

Thank you both. The next question is about R&D spending, which came down 24% year-over-year.

Is that sustainable while you're simultaneously investing in Proposli and AI Studio?

Omri Brill

Actually, it's a fair and interesting question. I would say a few things: a, shareholders need to bear in mind that we are capitalizing most of the R&D expenses.

Having said that, we also have past, I would say, products that we capitalized, like Amphi, that we already now need to acknowledge them. Basically, in the end of the day, this is more or less flatting the R&D expenses.

Some is capitalized, some we need to show already. I do think that what changed a lot is AI coding, right?

What we can do now using AI, I would say, X developer can develop X3, X5 more code, faster code than if we need even to compare it to 1 year ago. I think, for the long run, with the same amount of developers, or even sometimes even less, we can do much more, we can build much more sophisticated technology.

I think in that front, I would say, things are looking very positive for software development, means we don't need to increase costs so much, but we can definitely increase productivity and what we can ship and deliver.

Martijn van den Bemd

That makes sense. Thank you.

Another question on the trade payables: they dropped from $8.4 million to $4.8 million Canadian dollars, consistent with your seasonal media disbursement explanation. Does the predictability of this holiday cycle give you better cash flow visibility going forward?

Omri Brill

Amit, you want to take this one?

Amit Konforty

Definitely. In the advertising business, we see this seasonality of Q4, which is very high in activity, which usually the payments for the Q4 expenses are done in Q1.

We are very aware of this cycle, and we expect it to be also in later years the same.

Omri Brill

I think

Amit Konforty

it is predictable.

Omri Brill

I think a typical year for us, we're starting, I would say, losing cash a bit because of seasonality, and as the year unfolds, we regain this cash. We are continue to be positive about what we can do in 2026, and again, this is part of the normal course of, I would say, the business seasonality.

Martijn van den Bemd

Great, thank you both. Another question that just came in on the financial side is, could you provide commentary about EBITDA growth trajectory in the rest of the year?

Do we expect EBITDA to improve on a year-on-year basis moving forward instead of declining?

Omri Brill

Maybe I take that. I would say the short answer is yes.

EBITDA should be positive for 2026. Again, Q1, it's, I would say, difficult quarter in that remarks, there's a lot going on, there's a lot of expenses that are related to Q4 that actually happening in Q1, so that's already part in the equation.

I would say, and again, the EBITDA was more or less flattened. I think if we look it yearly, then definitely we should be able to showcase positive EBITDA year, as usual, I would say.

Martijn van den Bemd

Thank you. Going to move on to a couple of questions that came in on the AI products and the outlook on the product development.

First, around Proposli: the inbound agent is in production and the AI Studio is getting strong beta feedback. Can you share any early quantifiable metrics, such as users, pipeline influence, conversion rates, just to help investors size the opportunity?

Omri Brill

I would say the following: it's a bit too early to share this type of metrics with the shareholders, but I would say, in terms of, let's say, the size of opportunity, it's big as it can get. Like I say, if we talk in Proposli and basically it solve the issues that most of businesses in planet Earth are basically struggling with, which is basically sales.

Every business that start with lead and basically need to turn this lead into revenue, and again, this is most of the businesses in planet Earth, whether it's home services, like the pest control Action company that we showed from Arizona, whether it's, I don't know, like a college, for example, that basically want to recruit new students to start the next year with them, whether it's a company, tech company or services company, like Adcore, that serve clients for digital marketing or offering software to clients, all of these companies started their sales journey with a lead, and basically need to convert this lead into revenue, and basically they need a tool like Proposli, an agentic tool to help them achieve exactly that. We're talking about billion of billion of billion of market share, and the potential is, I would say, unlimited.

This is just Proposli. If we talk in AI Studio, then again, like online marketing, it's a massive business.

We're talking hundreds of billions of dollars every year going to online marketing, and like I say, the single biggest bottleneck nowadays in online marketing, it's digital assets, it's the videos, it's the banners, it's everything that you need to create. We are tackling or solving the biggest problem nowadays in online marketing, and that show you the potential of a tool like AI Studio to have.

Like I say, we are getting the feedback that we are getting from early user is like, wow. We couldn't believe, where were you guys, I don't know, a year ago, or even 6 months ago?

That's exactly what keep us so excited about the solution we are building and why we continue working so hard building it, improving it, and making sure that we are the best out there, which we are, currently.

Martijn van den Bemd

That's great. It's a great testament how fast AI is developing and how Adcore is able to adapt and leverage that.

Given the time, we have room for one or two more questions, and then I want to head to the closing remarks. One more question around the product stack: how are you thinking about cross-selling these new AI products into your existing Marketing Cloud client base?

Omri Brill

It's a good question. I would say, and I wouldn't think that people would be surprised from my answer, but the first phone calls that we are doing is for existing clients, right?

If we launch AI Studio, the first phone calls were to existing clients: hey, we have something amazing to show you guys, and we want you guys to test it, to try it, to see it, to give us your feedback. I think existing client base are the best type of client we can work with when we launch new product, whether it's Proposli, whether it's AI Studio.

Trust me, these are almost and always going to be the first phone calls that we're going to make when we launch something new. You can trust on it.

Martijn van den Bemd

Thank you, Omri. The last question for today: is Proposli strategically planning to position itself more aggressively into the growing high-ticket sales market?

Omri Brill

That's actually an interesting question or remark, and I would say the following: I'll answer this question with a story. When we initially thought about Proposli, and it was just an idea, that sit in the drawer of nice things to do, startups to build, then basically the the ICP that we were thinking about was home services, small businesses, and and there's plenty of them on planet Earth.

If we talk in U.S. alone, pest control business, it's $25 billion yearly, just on pest control services in the U.S., it's massive market, and and a roofer, and construction, and, like air condition.

Like, we're talking about like multi-multibillions, almost trillion dollar, I would say, just home services in the U.S., maybe, accumulative, or half a trillion, like it's big numbers that we are talking about. These numbers are actually built up from a lot a lot of small businesses in different towns and and and cities within the U.S., for example, and and other place in the world as well.

We said, okay, let's build something for this for this group of people, and like I say, it's not a small group, right? It's like a big, big industry by itself.

Then, when we start building Proposli, we say, wait, even company like us, like Adcore, should actually use Proposli to send proposals, to clients, and we are high-ticket like like this question saying market. I would say, if you're in a lead-to-revenue business, which most, businesses in planet Earth are still in this business, then definitely you should use Proposli.

That will be my answer. I don't care if you are home services from, like from from Arizona, for example, from Phoenix, from Phoenix, Arizona, or you are an AdTech company sitting in Tel Aviv, Israel, it doesn't matter.

You are in a lead-to business your in the lead-to-revenue business, you need to use Proposli.

Martijn van den Bemd

Thanks so much, Omri. Very exciting to hear about this potential.

With that, is there any closing remarks you want to share with the audience today before we wrap up the call?

Omri Brill

I think we covered a lot, right? This is also something Amit mentioned as well, we ended up 2026 strong, Q4 result was really strong for us, and we started Q1 2026 strong as well.

That's means the same momentum that we saw in the end of the year in 2025 is carried well into 2026. That's always keep us very positive about what we can achieve as the year unfold.

What even keep us more positive is the, I would say, level of innovation and the depth of innovation now we can do using AI, and we give you few, I think, astonishing example about the inbound agent, where I speak with him, he on the fly generated a custom quote for me for ants control issue that I have, and send it over, send it in the chat, he send it into my WhatsApp or email, whatever contact detail I gave him. You show how I can easily, in minutes, create astonishing banners, UGC video, commercial ads.

All of that that you see right now wasn't exist in the beginning of 2026. This is something we built and shipped during Q1 2026, and that's amazing.

Again, Adcore is changing. We're becoming a full AI company, the potential is massive for us, and I think that's the best story to tell someone right now, and we are excited about what things ahead of us.

That's the honest truth.

Martijn van den Bemd

All right, exciting things ahead. With that, we conclude the earnings call Q1 2026.

We thank you, of course, Omri and Amit, and most of all, we thank you, everyone that was joining this earnings call today. We look forward seeing you next time, and for now, wish you a great rest of your day.

Thank you.

Omri Brill

Thanks, guys.