- Business
- Mister Spex SE (MRX.DE) operates as a leading European omnichannel optical retailer, offering prescription glasses, multifocal glasses, sunglasses, prescription sunglasses, contact lenses, and related optician services including online eye exams, virtual 2D/3D try-ons, and intelligent filter functions; the company provides over 10,000 models from more than 100 premium and luxury brands such as Ray-Ban, Calvin Klein, Prada, and Tom Ford, alongside trendy independent labels, high-quality private labels like SpexPro, and designer/influencer collaborations including Vasuma, EOE, L.G.R, and Akila. Founded in 2007 and headquartered in Berlin at Hermann-Blankenstein-Strasse 24, Mister Spex serves over 8 million customers through online shops in ten European countries including Germany, Austria, Switzerland, the UK, Spain, France, Netherlands, Sweden, Norway, and Finland; it maintains over 65 stores in Germany, a nationwide network of more than 300 partner opticians, and employs approximately 950-1,212 people from over 40 countries. In recent developments, the company launched the Mister Spex Switch subscription model for designer glasses and sunglasses in May 2025, introduced a premium branded lenses line in collaboration with HOYA in September 2025, signed agreements in Q3 2025 to acquire four profitable optical stores in Berlin, Krefeld, Brühl, and Bielefeld (adding €4 million in annual revenue with over 10% EBITDA margins, consolidating in Q1 2026), and advanced its SpexFocus transformation program launched in August 2024 to streamline costs, enhance margins (reaching 54.8% gross margin in Q3 2025), and improve operational efficiency amid reduced promotional activity and international market exits. Mister Spex targets consumer and professional optician markets with a digitally driven strategy emphasizing seamless online-offline integration, data-supported features, and expansion into high-margin retail through selective M&A. Net revenue stood at €217 million in 2024 and €47.5 million in Q3 2025, with strong store growth of 11% and prescription glasses comprising nearly half of German sales.